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From the Annual Fund to Major Gifts Jesuit Advancement Association Conference June, 2007. Here We Go – Our Agenda. Overview of prospect/market research Research and Annual Giving Segmentation Direct Mail and Telemarketing Transition to Major Gifts. Here We Go – Our Agenda. Major Giving
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Traditional View of Donor Development
Prospects (Database)
Donors (First Time or Sporadic)
Major Donors
Planned Givers
True View of Donor Development
Prospects (Database)
Donors (First Time or Sporadic)
Loyal Donors
Major
Donors
Planned
Givers
Major & Planned Donors
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
But, prior to 1957, it was “State College and Agricultural Institute.”
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
However, until 1987, they were known as the “Red Indians”
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
Unfortunately, in a nightmarish record of futility, they lost all of their games between 1974 and 1987 (perhaps prompting the change to Red Rabbits)
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
The Raven’s Nest was abandoned in 1993, and the site now features a tattoo and piercing parlor
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
And even if it were still open, who calls it a “malt” anymore?
STATE University
Dear Graduate:
Like me, you probably look back fondly on your years at State University. Cheering on the Red Rabbits to gridiron victory. Enjoying a malt at the Raven’s Nest. The friendships and romances with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of $1,000…
Do you really think a 30 year old and a 50-year reunion class alum should be asked for the same gift amount?
STATE University
Dear <Name>:
Like me, you probably look back fondly on your years at <State University. > Cheering on the <Team Name> to gridiron victory. <Enjoying a malt at the Raven’s Nest.> The friendships <and romances> with your classmates, which, in many cases, lasted a lifetime.
Today we are launching a major endowment campaign with the goal of raising $50 million. And that is why it is so important that we receive your gift of <$1,000>…
Using strategic customization, we can isolate variables that impact response rate and reflect “predictors” from statistical modeling
STATE University
Dude:
Was college great or what? I’m still partying man!
You knew this was coming, didn’t you? That’s right, we’re asking for money. Welcome to the real word!
But the thing is, it’s not really that much. And by giving $50, you could be helping some slacker who has even less money that you did when you were 18.
With much less complexity, we can mail two or three basic versions of the letter, testing dollar asks based on age or other financial/class year criteria.
Top Prospects
LIKELIHOODAGL, MGL & PGL
Low Yield
Projects
CAPACITY- TGR & WealthPoint
Propensity & Capacity
Strategically developed, personalized activities designed to cultivate and strengthen relationships:
Actions
CRM Database
Moves Management
Prospect Research
Or, More Simply Put…CRM
CRM Database
Feedback
Constituent Relationship Management Solution
Prospect Research
Moves Management
Actions
Electronic
Screening
Traditional
On-Line
Historical review (affinity)
Public records research
Peer group evaluation
Development officer feedback
Surveys
identification
power identification
Lexis-Nexis
Hoovers.com
Bizjournals.com
Bigcharts.com
tenkwizard.com
Google.com
A development officer’s pipeline is established by identifying, rating and ranking a prospect’s:
- 42% of Americans have wills
