Digital Life Made Simple. “I want to access my files & enjoy my music & videos anytime, anywhere”. “I want to protect my photos & easily share them with family & friends.”. Protium Confidential. “I want my music collection to be safe.”. Intro. Opportunity. Solution. Customer.
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Digital Life Made Simple “I want to access my files & enjoy my music & videos anytime, anywhere” “I want to protect my photos & easily share them with family & friends.” Protium Confidential
“I want my music collection to be safe.” Intro Opportunity Solution Customer Go-to-market Financials Summary Agenda • Introduction • Market opportunity & competitive environment • Solution & technology platform (live demo) • Target customer • Go-to-market plans • Summary
“I love to see pictures of my daughter & her children.” Intro Opportunity Solution Customer Go-to-market Financials Summary Introducing Protium… Protium is creating a new web-centric platform for the home market that combines anytime/anywhere personal information access with enterprise-class data protection & reliability. The primary purpose of the ‘home portal’ is to help customers simplify, protect & share their digital lives. The platform is low cost, expandable & includes fully integrated hardware, software & services.
An experienced leadership team with a track record of innovation & success Integratus Integratus Byron Connell: Board of Advisors, Marketing Principal SVP Marketing & Founder VP Consumer Markets Group VP Product Mgt. & Planning Product Marketing Group Mgr. Product Marketing Group Mgr. Channel & Sales Dev. Mgr. Intro Opportunity Solution Customer Go-to-market Financials Summary Philip A Kufeldt:CEO Andrew Wilcox:VP Engineering Founder, CEO & Chairman Founder, CTO & Director Director, Division Founder Professional Services Group Founder & CEO “I need access to my home office when I’m on the road.” Senior Software Engineer Volume manager System Admin & Programming Computer Science Department Contract Computer Engineer IBM’s Personal Systems Division System Admin & Programming Computer Center Marc Schneider:Director of Engineering Manufacturing Operations Mgr. Lead Design Engineer Sunray Product Team Design Engineer Sun Microsystems Laboratories Product Application Engineer Digital Video Products
Digital Lifestyle Trendsthe time is right - key technology trends are aligning “I want to check on the nanny and kids while I’m away?” Proliferation of Digital Media • iTunes downloads top 3 billion mark (1 billion in 2006 alone) – July 31 2007, Apple Computer • A record-breaking 29.5M digital cameras forecasted in US for 2006 - NPD, March 2006 • $15B in online content spending forecasted in US for 2010 - Parks Associates, 2007 • Internet video services booming. Revenue forecast of $1.7B by 2010- IDC , April 2006 Rapid Growth of Home Networks • 57M US households with multiple PCs by 2010 - 2005 Parks Associates • 38.3M US households with home networks by 2010 - 2005 Parks Associates • 9.5M networked storage devices by 2010 - 2005 Parks Associates U.S. Households with Multiple PCs, Home Networks & Networked Storage Millions Source: Park Associates 2005 Intro Opportunity Solution Customer Go-to-market Financials Summary High Speed Internet Access • Over 60 Million US broadband subscribers – 2007 Point-Topic Research
The ProblemIslands of data, no protection & limited access Growth of PCs, data and networks in the Home, has created substantial IT demands in these environments Access to the home content unavailable outside of the Home Home content spread around multiple sources, multiple PCs, cameras, DVRs, etc. Multiple PCs mean multiple data copies common Data loss has greater economic & emotional costs Data sizes outstripping backup mechanisms Personal data is sensitive, Trust and Privacy concerns Intro Opportunity Solution Customer Go-to-market Financials Summary “My business depends on keeping my videos safe.”
Home Portal 2 Yr TCO $200-$500 (w/ storage) Intro Opportunity Solution Customer Go-to-market Financials Summary the digital access & protection gapanytime-anywhere safe, simple access & control of your digital life Rich Global Access Personalized Home Portal & WAS Easy to use Difficult to use Extremely difficult to use Remote File Download (secured) IT-in-a-Box Data Services 2 Yr TCO $900-$2000 2 Yr TCO $1000 - $1200 FTP Download (unsecured) NAS Manual Backup Automatic Backup Redundant Content Redundant Processors Unprotected Content Fully Protected Content TCO: $220 - $1000 (w/ storage) Local File Sharing Network Disk Local Printer Sharing 2 Yr TCO $270-$360 (w/ storage) Backup Solutions TCO: $360-480/PC Home Access Services Local Access 2 Yr TCO $150 - $350 (w/ storage)
Solution overview “Say goodbye to sneaker-net.” Intro Opportunity Solution Customer Go-to-market Financials Summary • Customized Intranet Portal or Control Center • Global Access & Sharing • In or out of the home; at your PC or others • Expandable Networked Storage • Direct click access to “y: drive” from anywhere • Your data stays at your home under your control • Automatic Backup • Photo Center • Video Center • Music Center (or iTuneStation) Home Portal, Global Access, & Sharing Web Attached Storage Multimedia Center
Home Portal - hardware overview 1st Processor 2nd Processor Single Gigabit Ethernet 3rd Processor Processor Single Gigabit Ethernet Internal Gigabit Switch Dual USB 2.0 6.5” 6.5” Dual USB 2.0 6.5” 6.5” 6.5” 3” 2.5” SATA Hard Drive Dual 2.5” SATA Hard Drives Intro Opportunity Solution Customer Go-to-market Financials Summary Model A Model B $199 $299 SRP SRP • Web Server/Print Server software • Built in, zero-touch backup • Globally accessible • Secure • Fanless, Silent design • Extreme low power • Upgradeable to ‘Model B’ + • Redundant Servers • Mirrored multi-homed storage • Automatic load balancing
Intro Opportunity Solution Customer Go-to-market Financials Summary The New Home PortalSimply, Share & protect your digital world Wirelessly Streaming USB Printer Nucleus Home Portal Home Portal Home Portal TV TV Home Office PC Router Kitchen Laptop Digital Camera TiVo Internet Home Portal Home Portal Home Portal Home Portal Home Portal Internet Café Office Road Warrior Friends & Relatives Mobile Phone
Intro Opportunity Solution Customer Go-to-market Financials Summary The Home Internet Portal Simple, intuitive user experience Served from the home, home portal provides global access to home content & resources. The Home Internet Portal is the perfect blend of Internet & home content, without sacrificing privacy or access. John Smith’s Home File Access Home Photo Collection Home Video Collection, permitting playback from anywhere Home Music Collection, permits playback from anywhere John Smith’s: Favorite Internet Content Email Website Blog Webcams
Intro Opportunity Solution Customer Go-to-market Financials Summary Y-Drive Click & access your home Y-Drive anytime, anywhere With the Y: drive, access is as seamless as any other media on the PC. With the added benefit that the Y drive works in or out of the home whether connected to the internet or not. Content stays at home under the control of the owner.
Live Demonstration Please contact Protium for a live demonstration of the Home Portal
Future platform enhancements Intro Opportunity Solution Customer Go-to-market Financials Summary • Private Website & Blog Hosting (Web Server) • eCommerce or eStore Companion • Private Email Hosting with spooling services • Secure Email Server • Private Website Hosting (Web Server) • Monitoring & Security (security cam) • Shared Calendar (Individual & Family) • Monitoring & Security • Kid, nanny or pet Cams • Integration with X10 Home Automation devices Web Center Business Center Family Center Construction of private, syndicatable social networks Social Center
Simple, intuitive user experienceNo manual required Convenient anytime, anywhere access Familiar & friendly web portal interface Easy to customize or personalize “y: drive” also always available Install scenario Attach to network, power on Insert CD in each PC Autorun discovers net configuration, talks to Nucleus Basic user questions User account & password Migrate storage to Nucleus/Put folder on Desktop (optional) Auto configuration (IP, net name, etc) Intro Opportunity Solution Customer Go-to-market Financials Summary
Sustainable competitive advantagesIP, unique technical knowledge & seamless software integration WebDAV Network Redirector with Smart Cache Services: Configuration Backup, Secondary DNS, Monitoring Management GUI Media Applications: Gallery, Blog, DLNA, iTunes(DAAP) Home Portal Auto Configuration Auto Update Smart DDNS, UPnP Port Forwarding Network Services: HTTP,NTP,DHCP,SMTP,IMAPS,IPP Load Balancing/High Availability Zero Touch Backup and Capacity Growth Virtual Partitions, Large Files, Mirroring Linux Kernel and Base Utilities ID: Lower Power, No Fan, Expandable, Redundant, Consolidated Cables Intro Opportunity Solution Customer Go-to-market Financials Summary Protium Technology Protium Integration
Target customer addressing the unmet needs of a high growth market segment
Market sizing & initial targets Intro Opportunity Solution Customer Go-to-market Financials Summary The U.S. Home Market Opportunity Homes w/ Networks Homes w/ Networks Millions (of homes) • Initial target market is U.S. households with broadband access, a home network & multiple PCs. In 2010 this represents a target population of 38.3M homes • Secondary targets include: 6.7M US businesses w/ <10 employees (40% w/ LANS), 15.9M U.S. college students & various international markets.
Intro Opportunity Solution Customer Go-to-market Financials Summary Initial target customer profile • Personality characteristics (psychographic) • Technology enthusiast (and key buyer or influencer for purchase decision) • “Connected”, values personal community, and sharing with friends & family • Active digital lifestyle (mobile) • Technology use (behavioral) • PC: owns 1 or more PCs (including laptop for mobile use) • Internet access: has high-speed Internet access (broadband) at home or small bs (<10 emps.) • Networked: uses WiFi/Ethernet for home, home business, or small business (<10 emps.) • Web savvy: shops/sells online, uses web portals (e.g., my Yahoo), may have website or blog • Multimedia creation & consumption (behavioral) • Digital Camera: captures, prints, shares, & backs-up photos, uses online photo services • Digital Music: collects, downloads, rips, burns and travels with music • Digital Video: may capture, edit, shares video w/ family, friends & online communities • Demographics • Gender/Age: primarily male ages 18 to 49 • Education/Occupation: Primarily white collar worker w/ college degree (or in progress)
Intro Opportunity Solution Customer Go-to-market Financials Summary The customer perspective I need a better way to organize, protect & share my digital life In depth Interviews at Nichols Research May 2005 • “I’m not comfortable trusting an internet storage service with my personal files” • “It would be great to access my music when I’m traveling” • “I’d like a better way to share my photos with my friends & family” • “I’m afraid I’ll lose everything if my hard drive crashes” • “I’m really bad about backing up my computer”
Solution response & rankingSeven point scale (1 = would not use & 7 = very likely to use) Intro Opportunity Solution Customer Go-to-market Financials Summary Day #1 • Individual Solutions • Customized Intranet Portal or Control Center • Remote Access • Photo Center • Private Email Hosting (Email Server) • Video Center • Automatic Backup • Global Sharing (onsite & offsite) • Expandable Networked Storage (“x: drive”) • Local Sharing • Private Website Hosting (Web Server) • Printer Sharing • Monitoring & Security (home or business cam) • Groupware - Shared Calendar (Individual & Family) • Music Center or iTuneStation • eCommerce or eStore Companion Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Avg. Score 6.2 6.0 5.8 5.8 5.7 5.3 5.3 4.8 4.8 4.7 4.5 4.5 4.3 3.7 2.5
Business model & go-to-market A focused multi-phase launch plan
Sustainable & winning business model a rich market-basket of hardware, software, & service revenue High value, geo-specific ad words. Each site gets registered with Google (opt-in program). 3rd Party: Ad Revenue Media spooling, Home network monitoring and remote service. 3rd Party: Revenue Share Services 3rd Party: Developers Applets Resell high quality software enhancements created by Linux developer community. Cross-sell companion products and accessories online (e.g., hard drives, wireless cameras, WiFi music devices for home entertainment). 3rd party: Companion Products Integrated domain registration, enhanced email services (e.g., spam filtering, spooling), offsite backup, & remote real-time system monitoring. Initially requires $5/mo service fee to maintain internet access. Protium: Value Added Services 4-5 premium apps available as customer upgrades. (e.g., Email, Web, Blog, Gallery Plus, Monitoring, etc.) Protium: Value Added Applications Protium: Performance Upgrades Additional Power Blades - $99 each Redundant System - $299 Base System - $199 Protium: Core Platform Intro Opportunity Solution Customer Go-to-market Financials Summary
Access + Total Safety + Remote Support Home Portal Intro Opportunity Solution Customer Go-to-market Financials Summary Best Buy – Geek Squad Private Label a cost effective remote service platform • The complete GeekSquad Solution for home & small office networks: • Total Access • Total Safety • Redundant storage • Redundant processors • File Mirroring • Comprehensive Service • Remote Network Monitoring • Remote Network Diagnostics • Remote Network Troubleshooting
Home Video Center Only $199 DOWNLOAD HIT HOLLYWOOD MOVIES TO YOUR HOME VIDEO CENTER Intro Opportunity Solution Customer Go-to-market Financials Summary Personal Video CenterPartnership opportunities with CinemaNow, MovieLink, NetFlix, Blockbuster, etc. • Download large movies from online services • (e.g., Cinema Now, MovieLink, etc.) over night • without leaving your PC on & wasting energy • Your digital video collection is centralized, • backed up, protected & available anytime, anywhere • Remotely access your video collection by simply clicking • on your “Y: Drive” or going to your home portal • Automatically copy your recorded TiVo shows to your • “Y: Drive” so you can view them anywhere, anytime • No need to leave your PCs on to watch videos remotely • Add an accessory to stream your video to your TV
Intro Opportunity Solution Customer Go-to-market Financials Summary Your Personal Photo Center • Your photo collection is centralized, backed up, protected & available anytime, anywhere • Easily share your full resolution photos with family & friends by giving selective access to your private web portal • Remotely access your photo gallery or add to while on vacation by simply clicking on your “Y: Drive” or going to your private web portal • You are already linked with popular online photo development services, so ordering prints is just a click away for anyone • No need to upload pictures to photo sharing services • Add an accessory to stream your photos to your TV for big screen viewing
Intro Opportunity Solution Customer Go-to-market Financials Summary Summary • An experienced and innovative leadership team • A significant market opportunity to become the hub of the digital home. • Leveraged, high-growth business model with high margins & • recurring revenue from software upgrades & value added services. • Ideally suited for strategic partnerships with major internet content • providers, consumer electronics companies & home network support • companies.
Digital Life Made Simple Philip A. Kufeldt President / CEO 5836 Wales Court San Jose CA 95138 tel: 408.206.6689 fax: 408.532.6008email: firstname.lastname@example.org Thank you. For more information on how to participate in the Protium business opportunity, please contact: