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Digital Marketing

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Digital Marketing

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  1. CODE99 IT ACADEMY Digital Marketing Course Content Module 1: Introduction to Digital Marketing What is Digital Marketing? Importance in the Modern Business Landscape Traditional Marketing vs. Digital Marketing Key Digital Marketing Channels Digital Marketing Funnel (AIDA Model) Module 2: Website Planning and Creation Importance of a Website in Digital Marketing Domain Name & Hosting Basics Website Structure & Layout Introduction to WordPress/Wix Mobile Optimization & UX Best Practices Module 3: Search Engine Optimization (SEO) Basics of SEO

  2. On-Page SEO (Meta tags, Keyword Placement, Internal Linking) Off-Page SEO (Backlinks, Social Signals) Technical SEO (Site Speed, Mobile-Friendliness) Tools: Google Search Console, Ahrefs, SEMrush, Yoast SEO Module 4: Content Marketing What is Content Marketing? Content Strategy & Planning Blog Writing and Optimization Visual Content (Infographics, Videos) Tools: Grammarly, Canva, BuzzSumo Module 5: Social Media Marketing (SMM) Introduction to Major Platforms (Facebook, Instagram, LinkedIn, Twitter) Content Calendar Creation Paid Ads on Social Media

  3. Social Media Analytics Tools: Meta Business Suite, Buffer, Hootsuite Module 6: Search Engine Marketing (SEM) / Google Ads Google Ads Overview Campaign Types: Search, Display, Video Keyword Research with Google Keyword Planner Writing Effective Ad Copy Quality Score & Bidding Strategy Conversion Tracking & Analytics Module 7: Email Marketing Building an Email List Email Campaign Planning A/B Testing and Automation Personalization Techniques

  4. Tools: Mailchimp, ConvertKit, GetResponse Module 8: Affiliate Marketing How Affiliate Marketing Works Choosing the Right Products/Platforms Creating Conversion-Oriented Content Tracking and Reporting Tools Legal & Ethical Aspects Module 9: Influencer & Video Marketing Understanding Influencer Campaigns Finding the Right Influencers Creating Video Content for Platforms (YouTube, TikTok, Instagram) Video SEO Tools: TubeBuddy, VidIQ Module 10: Analytics and Reporting Introduction to Web Analytics Google Analytics (GA4) Overview Setting Up Goals & Events UTM Parameters Creating Custom Reports & Dashboards Module 11: Digital Marketing Strategy & Planning Creating an Integrated Digital Strategy Budgeting for Campaigns KPI & ROI Tracking

  5. Case Studies of Successful Campaigns Bonus Module: Tools and Certifications Must-Know Free & Paid Tools Google Digital Garage HubSpot Inbound Certification Meta Blueprint Digital Marketing Course Content Module 1: Introduction to Digital Marketing •What is Digital Marketing? •Importance in the Modern Business Landscape •Traditional Marketing vs. Digital Marketing •Key Digital Marketing Channels •Digital Marketing Funnel (AIDA Model) Module 2: Website Planning and Creation •Importance of a Website in Digital Marketing •Domain Name & Hosting Basics •Website Structure & Layout •Introduction to WordPress/Wix

  6. •Mobile Optimization & UX Best Practices Module 3: Search Engine Optimization (SEO) •Basics of SEO •On-Page SEO (Meta tags, Keyword Placement, Internal Linking) •Off-Page SEO (Backlinks, Social Signals) •Technical SEO (Site Speed, Mobile-Friendliness) •Tools: Google Search Console, Ahrefs, SEMrush, Yoast SEO Module 4: Content Marketing •What is Content Marketing? •Content Strategy & Planning •Blog Writing and Optimization •Visual Content (Infographics, Videos) •Tools: Grammarly, Canva, BuzzSumo Module 5: Social Media Marketing (SMM) •Introduction to Major Platforms (Facebook, Instagram, LinkedIn, Twitter)

  7. •Content Calendar Creation •Paid Ads on Social Media •Social Media Analytics •Tools: Meta Business Suite, Buffer, Hootsuite Module 6: Search Engine Marketing (SEM) / Google Ads •Google Ads Overview •Campaign Types: Search, Display, Video •Keyword Research with Google Keyword Planner •Writing Effective Ad Copy •Quality Score & Bidding Strategy •Conversion Tracking & Analytics Module 7: Email Marketing •Building an Email List •Email Campaign Planning •A/B Testing and Automation

  8. •Personalization Techniques •Tools: Mailchimp, ConvertKit, GetResponse Module 8: Affiliate Marketing •How Affiliate Marketing Works •Choosing the Right Products/Platforms •Creating Conversion-Oriented Content •Tracking and Reporting Tools •Legal & Ethical Aspects Module 9: Influencer & Video Marketing •Understanding Influencer Campaigns •Finding the Right Influencers •Creating Video Content for Platforms (YouTube, TikTok, Instagram) •Video SEO •Tools: TubeBuddy, VidIQ Module 10: Analytics and Reporting

  9. •Introduction to Web Analytics •Google Analytics (GA4) Overview •Setting Up Goals & Events UTM Parameters •Creating Custom Reports & Dashboards Module 11: Digital Marketing Strategy & Planning •Creating an Integrated Digital Strategy •Budgeting for Campaigns •KPI & ROI Tracking •Case Studies of Successful Campaigns Bonus Module: Tools and Certifications Must-Know Free & Paid Tools •Google Digital Garage •HubSpot Inbound Certification •Meta Blueprint •https://code99itacademy.com/

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