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WHY BIS CERTIFICATION IS A GAME-CHANGER FOR MANUFACTURERS AND IMPORTERS Presented by JR Compliance
INTRODUCTION In a market where product quality, safety and trust are of utmost importance, BIS certification is mandatory. It ensures brand reputation, market access, and regulatory compliance. For businesses targeting India, BIS is a strategic decision.
WHAT IS BIS CERTIFICATION? BIS (Bureau of Indian Standards) is India’s national standards body. It certifies products for safety and quality. The ISI mark signifies compliance with BIS standards, mandatory for 679+ product categories.
1. ENHANCED LEGITIMACY OF PRODUCT Third-party assurance of quality and safety Quality assurance by government Increased customer confidence and trust Stand out from uncertified competitors
2. EFFORTLESS MARKET ACCESS IN INDIA BIS is compulsory for many products Reduces customs hurdles Enables participation in tenders Allows retail and e-commerce access
3. INCREASE IN CONSUMER CONFIDENCE BIS mark signals trust and safety Drives conversions and brand loyalty Premium pricing possible due to trust
4. LEGAL COMPLIANCE & RISK MANAGEMENT Selling non-certified products is illegal Avoids fines (₹2–5 lakhs), seizures, delays Maintains clean brand status
BIS CERTIFICATION'S IMPACT ACROSS INDUSTRIES Electronics & Appliances: Ensures safety Toys: Mandatory since 2021 Auto: Required for helmets, tires, etc. Construction: Applies to cement, steel, etc.
DOMESTIC & GLOBAL BENEFITS Indian manufacturers gain brand distinction Exporters enhance brand value Importers need BIS for market entry
CONCLUSION & CONTACT BIS is a strategic investment in credibility, compliance, and market reach. Need help with BIS Certification? Contact JR Compliance: +91-888-222-0420 www.jrcompliance.com support@jrcompliance.com