Who Wants To Be A Marketing Genius? - PowerPoint PPT Presentation

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Who Wants To Be A Marketing Genius?

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  1. Who Wants To Be A Marketing Genius?

  2. MILLIONAIRE SCOREBOARD $16,000 $1 MILLION $8,000 $4,000 $500,000 $2,000 $250,000 $1,000 $125,000 $500 $64,000 $300 $32,000 $200 Click the $ for questions $100

  3. What term is used to describe the process of selling a product in the marketplace? • A: Marketing • B: Exchange • C: Pricing • D: Utility Click on the letter of the correct answer $100 Question

  4. INCORRECT! TRY AGAIN!

  5. Correct! SCORE $100 Click on the money bag to return to the scoreboard

  6. Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __ • A:information utility. • B:possession utility. • C:form utility. • D:time utility. Click on the letter of the correct answer $200 Question

  7. INCORRECT! TRY AGAIN!

  8. Correct! SCORE $200 Click on the money bag to return to the scoreboard

  9. The owner of a miniature golf business provides her customers with a(n) ___ • A:good. • B:promotion. • C: service. • D:exchange. Click on the letter of the correct answer $300 Question

  10. INCORRECT! TRY AGAIN!

  11. Correct! SCORE $300 Click on the money bag to return to the scoreboard

  12. In order to get its product into “the mind of its prospective customer,” what should a new company do? • A:Target different market segments • B:Play to the competition’s weaknesses. • C:Lead with its strength. • D:Look for underserved markets Click on the letter of the correct answer $500 Question

  13. INCORRECT! TRY AGAIN!

  14. Correct! SCORE $500 Click on the money bag to return to the scoreboard

  15. Changing old glass bottles into beautiful new sculptures is an example of _____ utility. • A:place • B:form • C:time • D:possession Click on the letter of the correct answer $1,000 Question

  16. INCORRECT! TRY AGAIN!

  17. Correct! SCORE $1,000 Click on the money bag to return to the scoreboard

  18. During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility. • A:time • B:place • C:possession • D:information Click on the letter of the correct answer $2,000 Question

  19. INCORRECT! TRY AGAIN!

  20. Correct! SCORE $2,000 Click on the money bag to return to the scoreboard

  21. The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data. • A:demographic • B:psychographic • C:geographic • D:product benefits Click on the letter of the correct answer $4,000 Question

  22. INCORRECT! TRY AGAIN!

  23. Correct! SCORE $4,000 Click on the money bag to return to the scoreboard

  24. The three Foundations ofMarketing are: • A:Human Resources, Marketing & Business, and Economic • B:Human Resources, Marketing Information, and Economic • C:Human Renegades, Marketing, and Economy • D:Human Resources, Marketing Information, and Economy Click on the letter of the correct answer $8,000 Question

  25. INCORRECT! TRY AGAIN!

  26. Correct! SCORE $8,000 Click on the money bag to return to the scoreboard

  27. Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. • A:Exchange • B:Possession • C:Marketing • D:Utilities Click on the letter of the correct answer $16,000 Question

  28. INCORRECT! TRY AGAIN!

  29. Correct! SCORE $16,000 Click on the money bag to return to the scoreboard

  30. Added economic value. • A:Finance • B:Purchasing • C:Price • D:Utility Click on the letter of the correct answer $32,000 Question

  31. INCORRECT! TRY AGAIN!

  32. Correct! SCORE $32,000 Click on the money bag to return to the scoreboard

  33. ___ is using marketing approaches that encourage consumers to think about a product in a certain way. • A:Positioning • B:Target marketing • C:Segmenting • D:Product planning Click on the letter of the correct answer $64,000 Question

  34. INCORRECT! TRY AGAIN!

  35. Correct! SCORE $64,000 Click on the money bag to return to the scoreboard

  36. Gathering and analyzing facts about products and consumers’wants and needs • A:Marketing • B:Product Planning • C: Marketing Management • D:Psychographics Click on the letter of the correct answer $125,000 Question

  37. INCORRECT! TRY AGAIN!

  38. Correct! SCORE $125,000 Click on the money bag to return to the scoreboard

  39. Decisions about the payment options offered to customers are part of the pricing function of marketing. • A: • B: • C:True • D:False Click on the letter of the correct answer $250,000 Question

  40. INCORRECT! TRY AGAIN!

  41. Correct! SCORE Its part of the Financingfunction $250,000 Click on the money bag to return to the scoreboard

  42. Developing, promoting and distributing products is known as what? • A:Promotion • B:Marketing • C:Marketing Management • D:Product Planning Click on the letter of the correct answer $500,000 Question

  43. INCORRECT! TRY AGAIN!

  44. Correct! SCORE $500,000 Click on the money bag to return to the scoreboard

  45. The personal satisfaction a customer receives from using a good or service is defined as the product’s what? • A:Benefits • B:Psychographic • C:Value • D:Utility Click on the letter of the correct answer $1 Million Question

  46. INCORRECT! TRY AGAIN!

  47. Correct! SCORE $1 MILLION