slide1
Download
Skip this Video
Download Presentation
Who Wants To Be A Marketing Genius?

Loading in 2 Seconds...

play fullscreen
1 / 47

Who Wants To Be A Marketing Genius? - PowerPoint PPT Presentation


  • 813 Views
  • Uploaded on

Who Wants To Be A Marketing Genius? MILLIONAIRE SCOREBOARD $16,000 $1 MILLION $8,000 $4,000 $500,000 $2,000 $250,000 $1,000 $125,000 $500 $64,000 $300 $32,000 $200 Click the $ for questions $100 What term is used to describe the process of selling a product in the marketplace?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Who Wants To Be A Marketing Genius?' - Gabriel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
Who Wants To Be A

Marketing Genius?

slide2
MILLIONAIRE SCOREBOARD

$16,000

$1 MILLION

$8,000

$4,000

$500,000

$2,000

$250,000

$1,000

$125,000

$500

$64,000

$300

$32,000

$200

Click the $ for questions

$100

what term is used to describe the process of selling a product in the marketplace
What term is used to describe the process of selling a product in the marketplace?
  • A: Marketing
  • B: Exchange
  • C: Pricing
  • D: Utility

Click on the letter of the correct answer

$100 Question

slide4
INCORRECT!

TRY AGAIN!

score
Correct!SCORE

$100

Click on the money bag

to return to the scoreboard

slide6
Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __
  • A:information utility.
  • B:possession utility.
  • C:form utility.
  • D:time utility.

Click on the letter of the correct answer

$200 Question

slide7
INCORRECT!

TRY AGAIN!

score8
Correct!SCORE

$200

Click on the money bag

to return to the scoreboard

the owner of a miniature golf business provides her customers with a n
The owner of a miniature golf business provides her customers with a(n) ___
  • A:good.
  • B:promotion.
  • C: service.
  • D:exchange.

Click on the letter of the correct answer

$300 Question

slide10
INCORRECT!

TRY AGAIN!

score11
Correct!SCORE

$300

Click on the money bag

to return to the scoreboard

in order to get its product into the mind of its prospective customer what should a new company do
In order to get its product into “the mind of its prospective customer,” what should a new company do?
  • A:Target different market segments
  • B:Play to the competition’s weaknesses.
  • C:Lead with its strength.
  • D:Look for underserved markets

Click on the letter of the correct answer

$500 Question

slide13
INCORRECT!

TRY AGAIN!

score14
Correct!SCORE

$500

Click on the money bag

to return to the scoreboard

changing old glass bottles into beautiful new sculptures is an example of utility
Changing old glass bottles into beautiful new sculptures is an example of _____ utility.
  • A:place
  • B:form
  • C:time
  • D:possession

Click on the letter of the correct answer

$1,000 Question

slide16
INCORRECT!

TRY AGAIN!

score17
Correct!SCORE

$1,000

Click on the money bag

to return to the scoreboard

slide18
During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.
  • A:time
  • B:place
  • C:possession
  • D:information

Click on the letter of the correct answer

$2,000 Question

slide19
INCORRECT!

TRY AGAIN!

score20
Correct!SCORE

$2,000

Click on the money bag

to return to the scoreboard

slide21
The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data.
  • A:demographic
  • B:psychographic
  • C:geographic
  • D:product benefits

Click on the letter of the correct answer

$4,000 Question

slide22
INCORRECT!

TRY AGAIN!

score23
Correct!SCORE

$4,000

Click on the money bag

to return to the scoreboard

the three foundations of marketing are
The three Foundations ofMarketing are:
  • A:Human Resources, Marketing & Business, and Economic
  • B:Human Resources, Marketing Information, and Economic
  • C:Human Renegades, Marketing, and Economy
  • D:Human Resources, Marketing Information, and Economy

Click on the letter of the correct answer

$8,000 Question

slide25
INCORRECT!

TRY AGAIN!

score26
Correct!SCORE

$8,000

Click on the money bag

to return to the scoreboard

slide27
Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.
  • A:Exchange
  • B:Possession
  • C:Marketing
  • D:Utilities

Click on the letter of the correct answer

$16,000 Question

slide28
INCORRECT!

TRY AGAIN!

score29
Correct!SCORE

$16,000

Click on the money bag

to return to the scoreboard

added economic value
Added economic value.
  • A:Finance
  • B:Purchasing
  • C:Price
  • D:Utility

Click on the letter of the correct answer

$32,000 Question

slide31
INCORRECT!

TRY AGAIN!

score32
Correct!SCORE

$32,000

Click on the money bag

to return to the scoreboard

is using marketing approaches that encourage consumers to think about a product in a certain way
___ is using marketing approaches that encourage consumers to think about a product in a certain way.
  • A:Positioning
  • B:Target marketing
  • C:Segmenting
  • D:Product planning

Click on the letter of the correct answer

$64,000 Question

slide34
INCORRECT!

TRY AGAIN!

score35
Correct!SCORE

$64,000

Click on the money bag

to return to the scoreboard

gathering and analyzing facts about products and consumers wants and needs
Gathering and analyzing facts about products and consumers’wants and needs
  • A:Marketing
  • B:Product Planning
  • C: Marketing Management
  • D:Psychographics

Click on the letter of the correct answer

$125,000 Question

slide37
INCORRECT!

TRY AGAIN!

score38
Correct!SCORE

$125,000

Click on the money bag

to return to the scoreboard

slide39
Decisions about the payment options offered to customers are part of the pricing function of marketing.
  • A:
  • B:
  • C:True
  • D:False

Click on the letter of the correct answer

$250,000 Question

slide40
INCORRECT!

TRY AGAIN!

score41
Correct!SCORE

Its part of the

Financingfunction

$250,000

Click on the money bag

to return to the scoreboard

developing promoting and distributing products is known as what
Developing, promoting and distributing products is known as what?
  • A:Promotion
  • B:Marketing
  • C:Marketing Management
  • D:Product Planning

Click on the letter of the correct answer

$500,000 Question

slide43
INCORRECT!

TRY AGAIN!

score44
Correct!SCORE

$500,000

Click on the money bag

to return to the scoreboard

slide45
The personal satisfaction a customer receives from using a good or service is defined as the product’s what?
  • A:Benefits
  • B:Psychographic
  • C:Value
  • D:Utility

Click on the letter of the correct answer

$1 Million Question

slide46
INCORRECT!

TRY AGAIN!

score47
Correct!SCORE

$1 MILLION

ad