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How Has Technology Changed the Way We View and Play Sports? Group 6 Jason Fishkind Dave Tardiff Ross Tesoriero Jamie Jacobs Topics Major League Baseball Technological Innovations for the Team’s Perspective Moneyball ScoutAdvisor Inside Edge Sportmaster Pro iPod Moneyball

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how has technology changed the way we view and play sports

How Has Technology Changed the Way We View and Play Sports?

Group 6

Jason Fishkind

Dave Tardiff

Ross Tesoriero

Jamie Jacobs

major league baseball technological innovations for the team s perspective
Major League BaseballTechnological Innovations for the Team’s Perspective
  • Moneyball
  • ScoutAdvisor
  • Inside Edge
  • Sportmaster Pro
  • iPod
  • Billy Beane, GM of the Oakland A’s
  • Sought new methods of evaluation and scouting baseball talent
  • Used “Sabremetrics” to calculate a player’s value
  • Used On-Base % & Slugging % (Better Indicators of Success)
  • Made a science out of identifying promising players on the rise before they commanded a “star salary”
  • Picked his teams accordingly with many unwanted players
  • Consistent winner with bottom 5 payroll in MLB
scoutadvisor inside edge

Information Systems

ScoutAdvisor/Inside Edge

IT Software that helps streamline data reporting and information management for scouts & the front office

Fully customizable software with centralized database for daily player updates and daily game reports

Access to all major & minor league player transactions

Used by 6 of 8 Playoff Teams this Year

A hand-held computer with a touch screen that allows scouts to track an entire baseball game in real-time

Can mark location of every pitch thrown

Data can easily be analyzed to see what pitches a better prefers to hit and which ones have the best chance of producing an out

Sportmaster Pro

“They’re making million-dollar decisions. Information is power in that respect.”

  • Video was always common in MLB
  • Several years ago, teams would issue players DVDs to help study their opponents and themselves
  • Teams now loading player’s at-bats and pitching performances
  • A 60-GB iPod can hold ~ 5 seasons’ worth of at-bats for hitters or all pitching performances, plus opponents’ at-bats for pitchers
  • “It just takes a few minutes. It’s like putting a song on from iTunes.”

- Brian Jones, A/V coordinator, Colorado Rockies

  • “Anything you can do to help yourself get ready for [games] is a good idea.” - Dontrelle Willis, Pitcher, Florida Marlins

Jason Jennings

Pitcher, Colorado Rockies

major league baseball technological innovations for the fan s perspective
Major League BaseballTechnological Innovations for the Fan’s Perspective
  • K Zone/PITCHf/x
  • Virtual Ads
  • Lead-off Line
  • MLB.TV
  • PayPass
  • Future of Baseball
k zone pitchf x
K Zone & PITCHf/x

Measures to within 2/5 an inch

First system used

Won an Emmy award

Shows an accurate portrayal of the way pitchers “work” batters

Measures to within 1/2 an inch

Reveals data about trajectory, speed and acceleration

mlb tv

Business Issues

Create a high-performance, scalable and available data center infrastructure

Deliver real-time and archived audio and video content to subscribers

Develop an on-demand digital asset management system

$14.95/month or $79.95 for full season


Offer up to 15 live games daily and more than 6,000 audio-streamed games during the season

Deliver more than one billion minutes of streaming media and over 2,430 full-length games to over one billion visitors

Average 6 million visitors daily with record-breaking 15 million visitors in a single day

10 million page views per day with record-breaking 90 million views delivered in a single day

No application downtime in two years of operation

  • 12 MLB ballparks began accepting PayPass
  • “Contactless” payment option giving fans the chance to pay for purchases under $25
  • Must have PayPass-enabled card or special device
  • Yankee Stadium
  • Shea Stadium (Mets)
  • Citizens Bank Park (Phillies)
  • Turner Field (Braves)
  • Dodger Stadium
  • PETCO Park (Padres)
  • Busch Stadium (Cardinals)
  • Jacobs Field (Indians)
  • Wrigley Field (Cubs)
  • US Cellular Field (White Sox)
  • Fenway Park (Red Sox)
  • Great American Ballpark (Reds)
future of baseball on tv
Future of Baseball on TV
  • Choice of Camera Angle
    • Catchers Perspective
    • Outfielders Perspective
  • Choice of Announcers
    • Podcasting


influence of technology on how to play golf
Influence of Technology on How to Play Golf
  • Brief History
  • Clubs were made out of wood and steel -- “iron”
  • Golf Balls made from leather bags stuffed with feathers– called “featheries”
  • Gradual change to one, two and three layered rubber balls

“I think that 95% of the guys on tour would say that the changes in the golf ball today have made a bigger difference in the game than anything else.” Andy Brumer

golf ball technology
Golf Ball Technology
  • The Golf Ball
  • First made from feathers
  • Mistakenly became dimply
  • Rubber ball 1898
  • Regulations
    • The weight was set at a maximum of 1.620 oz., and diameter not to be less than 1.680 inches
    • USGA max of 250 feet per seconds
  • Today, golf balls vary with plastics, silicon and rubbers insides
  • Golf Balls are made for all sorts of different type of golf play and abilities
fitting golf club technology
Fitting Golf Club Technology
  • Launch Monitoring – watches how the ball is hit
  • Accusport – takes a series of pictures to watch spin and calculate height
  • Zelocity Pure Launch- calculates ball distance and height by radar with specially designed golf balls
improving your game
Improving Your Game
  • GolfTEC’s SEVA Pro teaching system
    • Latest swing analysis
      • Within 1/10th of a degree
      • Compares to database of Pro Tour averages
        • Over 150 Professionals tested the system
    • Advanced training aid
      • Beeping alarms
      • Video feedback provides quicker learning
        • high speed digital cameras
      • Real vs. Feel
improving your game17
Improving Your Game
  • SEVA Pro continued
      • Web lessons
        • View lessons from your home or office
        • Professional critique
      • Expected to improve 3 times quicker using the videos
        • The National Golf Foundation
golf and technology
Golf and Technology
  • Starr Caddy – GPS and PDA
    • Digital map of course
    • Exact distance to the green, doglegs, sand traps and water hazards
    • Chooses best club for every shot
    • WiFi option
    • Keeps score
  • GPS and WiFi are improving operation efficiencies
    • Mounted GPS units in carts
    • Backend and forward management information system and between players, and the club’s shop
    • Improves speed

of game and tee



National Football LeagueTechnological Innovations for the Fan’s Perspective“Creating technologies to meet collective needs and change the game”

  • SporTVision’s 1st & 10 Line
  • Virtual Down and Distance
  • PassTrack / KickTrack
  • Video-in-Perspective

“Nation’s premier innovator of sports broadcasting technology for fans, media companies and marketers”

 Founded in 1998 innovating the FoxTrax Hockey Puck

  • 8 Emmy Awards for Broadcast Enhancements
  • Innovators of 50% of the Interactive Broadcast Advancements in Sports Television
technological benefits
Technological Benefits

To develop innovative real-time technologies that assist the fan in viewing aspects of sport that are:

  • Hard or impossible to see
    • 1st Down Measurements
  • Happen a lot
    • Video-in-Perspective (VIP)
  • Central to the understanding of the game or sport
    • Rush / Pass Charts
sportvision sgi application of strategic technology
SporTVision & SGI Application of Strategic Technology

SGI: Organization that has many professional services that help to accommodate “customer-centric” solutions.

Virtual Teams

Core Competencies:

 High Performance Computing

 Visualization

High Level Architecture

Distributive Interactive Simulation networking

CONSTRUCTIVE SIMULATION: creates synthetic environments

constructive simulation requirements
Constructive Simulation Requirements
  • System Orientation of Field w/ respect to angle

• 8 Computers

 Location of individual yard lines

  • Sense” camera movement (Tilt/Zoom/Focus)
  • Line must “follow the curve”
  • Sense exterior variables for authenticity

• Color Palettes

 Be aware of other “superimposed graphics” on screen

• Advertisements

1 st 10 yellow line
1st & 10 Yellow Line

8 Computers Total

Central Computer  3 TV Configured 4 SGI Computers

virtual down distance
Virtual Down & Distance
  • Provides reference & understanding
  • Supplements 1st down line
  • Example: Laser awareness of “superimposed graphics” due to color palettes.
video in perspective
  • Artificial Virtual Billboards
  • Cumulative Rush/Pass Charts
  • Statistical Analysis
    • Red Zone Efficiency
    • Player Bios/Stats
passtrack kicktrack
PassTrack & KickTrack
  • 3D Representations capable of determining

- Average speed

- Player timing

- Pass/Kick distance

- Pass/Kick accuracy


Above: Chris Moneymaker

Below: Amarillo Slim

Above: Doyle Brunson

Top Right: Hole Cam

Right: Phil Ivey