MARKETING AND ITS DISCONTENTS Criticisms of marketing (two areas) Excesses (e.g., shoddy products, bad taste, etc.) Expertness (e.g., manipulator, hidden persuader, etc.) >>>May be primarily the result of the mechanics of modern life (especially media and audiences)
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
>>>>These three groups: SEGMENT,TARGET, AND AUDIENCE, should coincide, to the greatest extent possible.
However, these three groups rarely coincide and are rarely synonymous
Audience reached by the