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E-commerce and Website Development: Hype … and Reality Ka-Neng Au Rutgers University 30 March 2002 Introduction National IT policy Investment in network infrastructure Emphasis on human resource development for IT E-commerce hype … E-commerce is profitable … Shopping is easy …

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e commerce and website development hype and reality

E-commerce and Website Development: Hype … and Reality

Ka-Neng Au

Rutgers University

30 March 2002

introduction
Introduction
  • National IT policy
  • Investment in network infrastructure
  • Emphasis on human resource development for IT
e commerce hype
E-commerce hype …
  • E-commerce is profitable …
  • Shopping is easy …
  • E-commerce is secure …
  • M-commerce is the future …
e commerce is profitable
E-commerce is profitable …
  • $32.6 billion in 2001 U.S. sales
  • +19.3 % annual growth
  • all retail sales only + 3.0 %
but only for the few
… but only for the few
  • Only 1% of retail sales
  • High cost of acquiring new customers
  • Low click-through rate for banner ads
  • Inefficient supply chain management
successful strategies
Successful strategies
  • “bricks and clicks”
  • Online partnerships
  • Technology upgrades
shopping is easy
Shopping is easy …
  • just point and click
but paying is hard
… but paying is hard
  • Forms, forms, forms
  • Privacy concerns
  • Security fears
  • Shipping costs
successful strategy digital wallets
Successful strategy: Digital wallets
  • Acceptable to buyers and sellers
  • Easy to understand and use
  • Low overhead per transaction
  • Secure and resistant to fraud
e commerce is secure
E-commerce is secure …
  • … for consumers
but not for merchants
… but not for merchants
  • Break-ins
  • Distributed denial of service
  • E-mail bombing
necessary strategies
Necessary strategies
  • Firewalls to restrict access
  • Frequent password changes
  • Re-routing of network traffic
  • Removal of abused services
m commerce is the future
M-commerce is the future …
  • … everyone has a hand phone
but not the near future
… but not the near future
  • Limited screen display
  • Limited speed of transmission
  • Limited services available
  • Limited size of keyboard
successful strategy m cash
Successful strategy:m-cash
  • Small purchases
  • Brief transactions
  • Charged to phone bill
necessary strategy privacy policy
Necessary strategy:Privacy policy
  • Notice – of a privacy policy on the site
  • Choice – for the use of personal information
  • Access – to your own information
  • Security – of information storage
promising technology e markets
Promising technology:e-markets
  • Online intermediary between buyers and sellers
  • Trading hubs for vertical markets
  • Potential for cost savings
au@newark rutgers edu

au@newark.rutgers.edu

http://newark.rutgers.edu/~au/bahria.htm

http://newark.rutgers.edu/~au/bahria.ppt