Denotation and connotation. denotation and connotation are used to different types of value that we attribute to words. denotation. ‘Denotative’ is the term used to describe the way lexical items refer to a ‘referent’ in the real world whether it be a concrete thing or an abstract concept.
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denotation and connotation are used to different types of value that we attribute to words.
Taylor gives the example the word ‘rat’. (p.85) to illustrate the range of connotation of a simple concrete noun, and the need to define the value of certain connotations in order to match them accurately.
This shows how essential it is for translators to understand the connotations of lexical items or expressions.
e.g. I will brook no interference
Taylor examines the semantic prosody of the word ‘routine’. )p.86)
At times the search for alternatives can be so exaggerated or deliberately euphemistic as to actually be equally offensive by parodying political correctness itself, as some recent and notorious examples have shown.
e.g. the translator must be careful when he translates connotational meaning
translators must be careful when they translate connotational meaning,
the translator must be careful when translating connotational meaning. (Taylor p.87)
Another aspect of this issue is the way in which female nouns are, e.g., neutralised : manageress/ manager.