Chapter 9: Media Considerations The cases in this chapter examine the ethics of advertising in various forms of media. What are ethical considerations when the interests of the media channel and those of the advertiser conflict? How can news media (and new media forms) be used—and abused?
Should advertising spaces be available to anyone with something legitimate to say?
Where does loyalty lie for advertising gatekeepers?
Apply the utilitarian principle to closing the door of gatekeeping.
Same-sex Union announcements/ads have been permitted in some newspapers across the United States.
For the editors — This is the code of ethics for the American Society of Newspaper Editors.
In the closet — This is a website specifically designed for gay and lesbian advertising. It provides the mission statement for the Commercial Closet Association and what the organization stands for.
Working with gay advertisements — This article discusses Prime Access, Inc. as the first business to support gay and lesbian advertising in hopes so encourage other major corporations to do business with gay owned suppliers.
Getting the acceptance they want — This article discusses a North Carolina local newspaper that will accept and publish gay advertisements.
Protestors at the University of Illinois
Political activist David Horowitz
Protest at hand — This article is directly from the Daily Illini which covers the story behind the protests and the Horowitz ad.
Controversy over Horowitz’s ad — This article provides background information about David Horowitz and his idea for running the ad in college newspapers. It also provides a critically friendly view toward the ad and its purpose.
Violation of freedom of speech? — This article discusses yet another college campus that was introduced to Horowitz’s ad.
The Constitution — A look at the First Amendment to the Constitution.
At left is the advertisement that David Horowitz sent out to colleges and universities across the nation.
Regal Cinemedia Corporation operates with cinema advertising. Loews Cineplex utilizes cinema advertising—the latest trend in theaters. American Express pitched a recent commercial, which can be seen in theaters.
Put an end to the commercials —An open letter from the Captive Motion Picture Audience of America addressed to the Regal Entertainment Group protesting the use of commercials in cinemas.
What is the Regal Entertainment Group? — The homepage for the company, which provides information about REG and cinema advertising.
“Revolutionizing the Industry” — Information about “2wenty,” as it is a part of the Regal Entertainment Group.
Class action lawsuit — Court documents from the Fisch vs. Loews Cineplex case.
As Seen On TV and QVC lead the way for infomercials. The Gazelle by Tony Little is featured in infomercials, and celebrities such as Dionne Warwick appear in infomercials.
Code of Advertising — Outline of the Code of Advertising by the Better Business Bureau.
“Infomercial Marketers Settle FTC Charges” this article discusses the charges placed on Kevin Trudeau for producing deviant infomercials for various products.
General Advertising Policies — Frequently asked advertising questions and various links to documents within the Federal Trade Commission.
Hard to tell the difference — This article discusses the deception of infomercials. It also mentions various products that misled consumers to purchase them.
A single TV channel dedicated to infomercials — Video clip of one of the many products advertised on QVC.
Infomercials index — over 400 infomercials available on the Internet (provided by the Infomercial Index).
Websites, such as Orbitz, rely on Internet advertising for support. However, Internet Service Providers, such as AOL and Earthlink, block pop-up ads connected to websites.
Uses pop-up advertisements
Prevents pop-up advertisements
Guidelines and law for Internet advertising from the FTC, including Dot Com Disclosures.
Rich media — This article discusses rich media on PCs as an explosive new medium for advertising.
I see ads (they’re everywhere) — This site contains various types of Internet advertisements (interactive). This site is part of Eyeblaster Inc.
The ugly side of Internet advertising — This article discusses how Gator.com gave Internet marketing a bad reputation. More information about Gator (GAIN).
Orbitz ads — This article discusses Orbitz’s use of advertisement on the Internet.
Pop-up prevention — This article announces AOL’s decision to prevent pop-up ads on AOL 8.0