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Sales leads are a staple thing for the sales team in any organization. A lead which you try converts as a customer might be a person or a company who is seeking for your service or product. And a person or the company who has shown interest in your product or service is called a warm lead.
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Lead generation: it’s the process of finding leads, which involves the initiation of a person or a company’s interest in your product or service. One of the most important things which boost your lead generation is including SEO to your site.
Choose a right niche : The website should contain information which deals with a specific content which gives stiff competition to your opposite well-established players, not just a general subject. Sticking to a particular niche will make your work easy. It limits your audience but limits your competition as well. You can gain the reputation for your reliability among a smaller but loyal group. Use the keywords wisely in your site which are frequently searched in your niche.
Research for relevant keywords : Using Google’s keyword tool, you can search for keywords and phrases which are used by your competitors. Once you are ready with the list, sort them, and use them in your content, headers, and sub-headers in a strategic way. Just don’t use them for sake of using it, it portraits the text flow very unnatural.
Use SEO friendly URLs : Optimize your website pages at a basic level itself. Use few words in the URL which describes what that page is about. Use SEO friendly URLs. For example, if you have a page which contains the content about how to build a website, instead of <www.furecs.com/website/item0?=19873>, convert your URL into something like <www.furecs.com/websitedevelopment/how-to-build-a-website>. Future Revolution recommends selecting SEO friendly URL structure.
Use of tags and Meta descriptions : Include meta descriptions for all your web pages with the keywords for that page to appear in the description. You will have 150-160 characters to fill. These don’t help you in Google ranking, but they are useful in attracting the attention of a reader, so use them right away. Add title tags for all the important pages of your website. You will have 70 characters to fill, which will have quick descriptions on individual pages, and they represent with at least one or two relevant keywords within them. Make it friendly to a reader, don’t just use a list of keywords.
Add image attributes : You will definitely have content related to the images on your website or the blog. These images can help in boosting SEO. Search spiders are not going to analyse the image but consider the image file name. For example: “Future-revolution-website-development.jpg” is better than just “website-developement.jpg”. Therefore, you need to create a brief HTML description tags for all the images you post in your website content. These tags must consist of a short description of the image or what it relates to in your content.
Develop internal links : Internal link-building is an on-site SEO approach that consists of developing a well-organized and detailed link structure for all your website’s pages. In other words, connect all the pages on your website to each other in hierarchical or web like a connection of in-page or test based hyperlinks. Pay more attention to connecting your main pages with your homepage. Another helpful internal link-building feature is a sitemap, it helps your site appear better and faster for search spiders.
Build external links : External link-building is a different thing. You need to create the backlinks to your site from other websites, i.e., links to other sites which lead back to relevant content on your website pages. If you want to build external links in a better way and without resorting to black hat tactics, you are have to dedicate a lot of time in posting links to social sites, finding guest support opportunities that allow you to publish links back to your website, leaving plenty of informative guest comments on other websites in your market space, and managing your RSS feed. This process is slow, but it ultimately pays off to create some really good SEO.
Support Social Media Sharing : Include all the social media sharing option on your website. Add buttons for all the major social sites (Facebook, Twitter, LinkedIn, and Interest) and others on every page of your website. With these clickable buttons, your readers can spread the word about the valuable and interesting content you are offering; eventually, this helps your website in getting some quality backlinks.