Why And How to create a Website For Small Businesses - Freelance2Freedom

1. WHY AND HOW TO CREATE A WEBSITE FOR SMALL BUSINESSES www.freelance2freedom.co

2. Small business: How to start a website Today, having a business goes hand in hand with having a website for the business. It is a great marketing tool to increase your business' outreach. Especially with most of the commercial activities going online, owing to the pandemic, the advantages of having a website are being realized, which has given a huge impetus to e-commerce. Cyberspace is no longer dominated by billion-dollar companies and small businesses are mushrooming on it, giving a wider choice to consumers and receiving profitable returns. If you too are looking to exploit this opportunity and make headway with your business, then there is no better time than now. However, before going to the how’s of starting a website, let’s know the why’s.

3. Why start a website? Engagement Engaging viewers with your content helps create leads for your business. Through your website, you can stimulate interest among your viewers, and it can prove to be an effective tool to pitch your products or services. Outreach Starting a website will help you venture beyond a particular geographical location. The internet offers immense opportunities to expand your customer base and cater to them.

4. Why start a website? Credibility Having a website dedicated to your business adds to its credibility in as much as the viewers can browse through the images, videos, content, and very importantly, the reviews of prior customers, thereby instilling a sense of confidence in your business. Convenience Apart from emanating information, a website entails tools for customers which can make their shopping experience smoother. Knowing about the availability of the products as well as a smooth payment gateway will add to the convenience of the customers and the functionality of the website.

5. How to start a website? Choose a domain name Finding a relevant, contemporary, and tasteful domain name is an essential aspect of creating a website. It does not necessarily have to be suggestive of the website, but nonetheless, relevant to it. The domain name will be associated with your business and would, therefore, require careful and meticulous consideration. Plan your website You should be clear as to what to include on and exclude from the website you have created. While some of the tools might accelerate your business, others might simply be adding on to your expenses. Hence, see what suits the best interests of your business and plan it in a way to convey the best features of your website and business tersely, so as to garner interest and make a great first impression.

6. How to start a website? Optimization Optimize the relevant keywords on your websites to appear on the front page of the search engine and consequently, host more traffic on the website created. You can either conduct thorough research yourself or get this service from an SEO specialist. Other than SEO optimization, optimize your website in a way that could run well on both a desktop as well as a phone, thereby making it more accessible. Publish and advertise After you are done with creating and curating content for your website, decide on a date to launch it. However, start advertising and spreading the word on social media and many other platforms before the launch itself and create interest among the potential customers to make them look forward to the launch. You can choose to announce introductory offers for the same or incentivize by way of a giveaway or rewards, in order to get your first flow of traffic.

7. Conclusion Creating a website can be a one-time job, however, maintaining one is a continuous activity that goes parallelly with your business, hence, plan it effectively and get going! Looking to start a freelance career in Dubai, UAE? Freedom2Work is your one-stop-shop for all things freelancing. Get in touch with us to apply for a freelance license and a residence visa.

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