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?Thomas E. Long 2004. Tom Long. Entrepreneur, Founder of Solid Oak Consulting, LLCOver 30 Years of Business ExperienceOver 18 Years of Consulting ExperienceLeadership Roles in Both Large, Public Companies, Small, Private Companies and Start-UpsPartner at Ernst
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1. ?Thomas E. Long 2004 Why Small Businesses Fail And What Owners Can Do About It
2. ?Thomas E. Long 2004
3. ?Thomas E. Long 2004 IIB Background The Institute for Independent Business Is a Not-for-profit Research and Accreditation Organization Established in 1984 to Give Independent Businesses Direct Access to Top Business People Bringing Practical Advice & Timely Ideas to the Business.
4. ?Thomas E. Long 2004 Sold Oak Consulting, LLCHelping Acorns To Become Oaks Management Consulting Firm
Dedicated to Helping the Small Business Owner Succeed
Focused on Marketing, Planning, Coaching and Business Development
Hands On Approach
Affiliation of over 2000 Professional Consultants
5. ?Thomas E. Long 2004 Research Resources IIB
SBA
AT&T
T.J. Ault, Ball State University
Mabry Miller, Drake University
Central California Futures Institute
Meit Liraz, Bizmove.Com
Inc Magazine
Economist Magazine
Paul Lemberg, Churchill & Churchill, Inc
Coleman Management Services, Inc
Dun and Bradstreet
Alan Williams, Australian Researcher
6. ?Thomas E. Long 2004 SBA Background Mission:
Maintain and Strengthen the Nation's Economy by Aiding, Counseling, Assisting and Protecting the Interests of Small Businesses and by Helping Families and Businesses Recover From National Disasters.
7. ?Thomas E. Long 2004 Small Businesses Provide Approximately 75 Percent of the Net New Jobs Added to the Economy.
Represent 99.7 Percent of All Employers.
Employ 50.1 Percent of the Private Work Force.
Provide 40.9 Percent of Private Sales in the Country.
Account for 39.1 Percent of Jobs in High Technology Sectors in 2001.
Account for 52 Percent of Private Sector Output in 1999.
Represent 97 Percent of All U.S. Exporters.
8. ?Thomas E. Long 2004 Data (SBA) Nationally It Is Estimated 80% Failure Rate Over 5 Years for New Businesses
Half of All Small Business Fail in the First 18 Months
Yet Over 31% of Business People Who Go Bankrupt Plan to Start Another Business As Soon As Possible
Business That Operate Out of the Home Have a Lower Failure Rate
9. ?Thomas E. Long 2004 Data (IIB) Based on a study by the University of Connecticut, 47.7% of all private businesses fail upon the death of the founder
30% of private businesses make it to the 2nd generation
1.5% make it to the 3rd generation
10. ?Thomas E. Long 2004 The Organization of the Black Thumb (OBiT) X-Treme Management
A New 12 Step Program for
Small Business Owners
11. ?Thomas E. Long 2004 Small Business Failures Statistics Vary but It Is Estimated That 60% to 80% of All Small Business Fail Within the First Five Years
Obit Is a New 12 Step Program Designed to Address This Problem
Obits Goal Is 100%
12. ?Thomas E. Long 2004 The Black Thumb In Gardening People Who Have a Talent for Growth Are Said to Have a Green Thumb
OBiT Is for Owners Who Are Committed to the Death of Their Business
13. ?Thomas E. Long 2004
14. ?Thomas E. Long 2004 12 Step Program If Observed, the Following 12 Steps Are Guaranteed to Ensure Business Failure
Failure May Follow With Any One Step, But All 12 Will Insure Success
15. ?Thomas E. Long 2004 Step 1 Management Management Expertise
Lack of Management skill is not a problem
Delegation is abrogation
Theres no time for time management
Of what use is a budget when its not followed anyway
A structured organization just leads to beauracracy
Training for self or employees is a waste
16. ?Thomas E. Long 2004 Step 2 Planning Dont Plan For Your Business
Entrepreneurs are supposed to be free spirits and spontaneous
Planning is for wimps
Planning takes all the fun out of it
Keep the plan in your head makes it easy to change
If forced to plan use shelf-ware
17. ?Thomas E. Long 2004 Step 3 Marketing Spend, Spend, Spend, Or Not
Advertising if a little is good, a lot is better
The Internet is the future invest heavily in a fancy site
If the Yellow Pages worked in the past, stick with it
Everybody reads newspapers
TV is too expensive
Radio is old-fashioned
Dont Network
18. ?Thomas E. Long 2004 Step 4 Sales No Need To Plan Sales
If your sales force is 100% commissioned, there is no need to plan or manage them
Sales cant really be planned anyway
Stick With One Sales Approach
Sell cost benefits not value, thats too intangible
19. ?Thomas E. Long 2004 Step 5 Product or Service Ignore Reality
Emphasize functions and features
Entrepreneurs are risk takers, so a likelihood set of odds is good enough
Your dreams are what matter, not so-called reality
If the world changes, just work harder and it will all work out
In tough times, cut prices
20. ?Thomas E. Long 2004 Step 6 Customers Ignore Your Customers
If you have a good idea, their needs are irrelevant
You know better than they what they need
Customers always want what you dont have
21. ?Thomas E. Long 2004 Step 7 Cash Management Cash Is Cheap
Your focus is on profit, so ignore cash issues
Cash must be cheap since so many banks offer you loans and credit cards every day
Cash cant be planned anyway
22. ?Thomas E. Long 2004 Step 8 Employees Pay No Attention To Employees
Too much attention will spoil them
Its a buyers market, you can always find replacements
Hire experience, dont train
Youre the boss, theyre just employees what do they know
23. ?Thomas E. Long 2004 Step 9 Innovation Never Change
Once you have an idea hold onto it at all costs
To change is to admit failure
Change is hard
Kill all new ideas ASAP
After all, weve always done it this way
As a a last resort, weve already tried that
24. ?Thomas E. Long 2004 Step 10 Alliances Joint Ventures and Business Partners
Dont worry about who you Partner with, just find someone
Its OK if your partner is much bigger than you
Dont worry about formal agreements or objectives if the deal feels right
25. ?Thomas E. Long 2004 Step 11 Advisors Friends and Family
Dont Ask For Help
50% of Small Business Owners rely for help from extended family
16% rely on a spouse
Its just coincidence that 66% of Small Business is about the number that fail in the first 3 to 5 years
Professional business advisors are too expensive anyway
26. ?Thomas E. Long 2004 Step 12 Perseverance Give Up