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Be a Leader, Not a Follower_ Francisco Cortes

Francisco Cortes is CEO & Co-Founder of TheSetrocGroup, Also a seasoned media executive with 20 yr of television broadcast network experience in public relations, marketing, advertising, and many more fields.<br><br>

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Be a Leader, Not a Follower_ Francisco Cortes

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  1. Be a Leader, Not a Follower| Francisco Cortes

  2. 4 Qualities of a Good Leader: • COMMUNICATION • VISION • ADAPTABILITY • TAKING RISKS Good leadership is essential to success in the business world. Of course, a capable and powerful leader must have the right qualities. Francisco Cortes, he is a consummate chief expert. In setting up new corporate functions in the areas of e-marketing and advertising, web development, researching to determine target groups, using data analysis, and improving visitor numbers. 

  3. COMMUNICATION A real boss also realizes that communication is not a one-way street. Listening to what others have to say is as important an aspect of communication as anything else. A powerful guide chooses a plan and then brings his whole weight behind him. Spending time with people shows them that they are valued. And when people feel respected, they respond by expressing their appreciation.  • VISION  True authority includes looking beyond today, into tomorrow, and beyond. A leader needs to have a vision of where he will be in the future. If a manager only plans for the short term, his team will be aimless, failing any real long-term goal. For the times to come, and make sure you step back regularly and look at the bigger picture.

  4.  ADAPTABILITY No model of authority is suitable for all times and places. A different time or a different team can demand completely different things from a manager. Individual requirements and expectations will also vary. To be effective, a leader needs to respond to the situation as it is. The situation, it's silly.  • TAKING RISKS A leader shouldn't be afraid to try something new if the current approach doesn't work. A strict and inflexible leadership model will never help in the end. Few people are born strong leaders.  Through his longstanding tenure as Francisco Cortes, who is a global leader with more than 15 years of experience leading editorial and reporting teams, he led key business development initiatives and leading practices in customer experience and television journalism.

  5. Awards/ Accolades: 2019/2020 – ROI American state most influential individuals of Color 2019 – Service-Disabled Veteran Business (SDBVY) of the Year 2019 – Defense force Veteran of the Year 2020 – Tiny Business of the Year NJIT PTAC 2021- Veteran Mentor of the Year 2021 – Univision Angel Award 2021 – ROI NJ: Packaging consultants

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