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Many people outside the creative industry underestimate the planning behind 30 seconds of brilliance. Without visualization, even great ideas can fail during production, but storyboard artwork helps prevent this.
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How Brands Use Storyboards to Craft Memorable Commercials Have you ever watched a commercial that made you laugh, cry, or hit “buy now” without hesitation? Chances are that it didn’t just come together by magic; it started with a storyboard. However, here’s the thing: a lot of people outside the creative industry underestimate how much planning goes into those 30 seconds of brilliance. The problem? Without proper visualization, even the best ideas can fall flat during production, which is where storyboard artworksteps in to save the day. What exactly is a Storyboard in Advertising? Storyboarding can make any ad campaign successful because it’s the visual roadmap that takes a concept from script to screen. You can think of it as a comic strip version of the commercial- frame by frame, as it shows what’s happening, who is saying what, and how the story unfolds. This visual clarity helps brands avoid miscommunication between teams, streamline production, and ensure that the final ad delivers exactly what was envisioned. Reducing Risks, Saving Costs Commercial storyboardsare important because commercials are expensive. In fact, on average, a 30-second TV ad can cost around $125,000, depending on the scale and complexity. (Source) And with that kind of investment, there’s no room for guesswork. Ad storyboards help brands test the waters creatively, while giving room for feedback and adjustments before anything is filmed. A Playground for Creative Experimentation Storyboardsalso allow brands to experiment. For instance, if you want to test two different endings, you don’t need to shoot both versions; rather, with a storyboard, you can create alternate storyboard frames and test the ad. Or, if you need to explain a complicated visual effect to the post-production team, a storyboard can do the talking. It’s like a sandbox for creativity, where ideas can be refined and polished without draining the budget. Even the Big Players Rely on Storyboards Big-name brands like Nike, Apple, and Coca-Cola don’t skip storyboards. In fact, Apple’s famous “1984” commercial, which is widely regarded as one of the greatest ads of all time (Source), was carefully storyboarded before it was shot. Every scene, every angle, and every emotion was pre-planned, while ensuring the message came through loud and clear. Storytelling That Sticks Let’s not forget about the power of storytelling. As per a report by Forbes, Cognitive psychologist Jerome Bruner suggests that people are 22 times more likely to remember a fact when it is presented as a story. (Forbes) Storyboards help advertisers to visualize ads, so these ads stick in the audience’s mind long after they air.
Conclusion So, the next time you see a memorable commercial, remember: what looks like a few moments of screen time likely took weeks of planning, sketching, feedback, and fine-tuning- starting with a storyboard. For brands aiming to leave a lasting impression, storyboarding isn’t just a step in the process. It is the process. Because in advertising, it’s not just about telling a story; it’s about showing it, perfectly. Looking for storyboard artiststo represent your ad? Feel free to connect with our team at FrameworkArtists and create memorable ads.