Google is the most-used search engine for researching and purchasing real estate ... a way for providers to help users find their information more easily on Google ...
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56.5% of searches on “real estate” and related terms were conducted on Google and our search partners.
Source: comScore, November 2005)
0%Use of Google for Real Estate Information
Google is the most-used search engine for researching and purchasing real estate information and services…
Other (please specify)
Which of the following search engines do you use when you research or purchase Real Estate information or services online?
Source: 2005 Real Estate Consumer Survey, conducted by Insight Express (Dec. 2004)
Many Real Estate Searches - e.g. "Real Estate Homes for Sale" or “Phoenix Homes" - yield a search refine feature, giving users the ability to more easily find listings that match their needs
Further ability for users to refine searches based on attributes
Links back to content provider’s website
Display of search results on Google Maps
What the product is:
What the product is *not*:
MLSHow Google works with MLSs (cont’d)
Daily feed of broker-owned listings ONLY
MLSHow Google works with MLSs
Search for real estate
Property details page
(MLS can pass lead to broker site
or their own site)