A Trusted SEO Company Cites the Need to Tackle Local Search Optimization

1. August 11, 2017 A Trusted SEO Company Cites the Need to Tackle Local Search Optimization There are approximately 1.2 trillion web searches conducted per day worldwide. With such a heart-stopping statistic, you might think it easy to get even just a tiny slice of the consumer pie. While organic SEO can certainly help drive traffic to your company’s website, there is no guarantee that it will be converted to sales. Because mobile-device searches now outnumber searches from other platforms, shoppers prefer localized search results, or those showing businesses relevant to their query that are located closest to them at the moment. Local search optimization prioritizes those in your market niche who are closest to you, rather than trying to reach across the globe through strategic keywords. Sales are much more accessible from those in need who are near your enterprise or place of business. Page | 1

2. Is local SEO more effective than organic SEO? Generally speaking, both are effective in generating a significant volume of web traffic via relevant keywords. Technically, however, organic SEO revolves around a specific topic, while local SEO specifically focuses on geographical locations. For example, typing in “best pizza place in Las Vegas” might yield organic SEO results which may or may not yield a location tag. Meanwhile, local SEO yields results based on relevant signals surrounding the specific location - southern Nevada, in this case. Local search usually includes a map with directions, physical address, contact numbers, hours of business, and customer reviews or ratings of the top ranked websites for the user’s convenience. Usually, search engines only show the top three relevant results. Imagine that you are a hungry shopper craving a pizza. You’re more likely to click the link info that shows a physical address nearest your current location, rather than drive a for 15 minutes or more eat the same item. The objective of local SEO is simply to filter all the relevant searches to show top-ranked companies near you. Several surveys serve testament. They indicate that 68% of mobile local searchers use the ‘get directions’ or the ‘click to call’ button. Furthermore, 50% of those shoppers visit a store within the day, while 18% lead to actual sales within the day. Make the most out of local optimization Of course, the best thing to do is hire an SEO company to help optimize your website’s local search. The carrot you are chasing is Google’s 3-pack listing, which guarantees a wider visibility within your locale. Your SEO company will set up a Google Places account for your business and invest some time in submitting all the information it requires. This includes photos, product portfolio, latest offerings, coupons, and videos. An account with Google Places will also enable your website to appear for Google+ Local mobile searches. You should also try establishing similar accounts with other search engines, such as Bing and Yahoo. They will optimize your website to use geo-targeted keywords in your title, meta tags, and content. Page | 2

3. All this said, don't neglect to pursue awesome customer reviews about your business in both social media and other review websites. Teamed with local SEO, they will vastly increase your chances to turn more leads into sales and profits. About Fast Solutions, Inc.: Fast Solutions, Inc. is an experienced SEO company located in Las Vegas. Our team is composed of highly skilled professionals with years of experience in digital marketing that aims to help both small and big businesses gain a step or two on your competition when it comes to the digital landscape. Sources: Local SEO in 2017: 5 simple ways to dominate local search, SearchEngineLand.com 6 Local Tips For Small Business SEO Success, SearchEngineLand.com Page | 3