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  1. NFL Alcohol Management Best Practices FANS DON’T LETFANS DRIVE DRUNK

  2. Can You Identify a Fan Who Has Had Too Much to Drink?

  3. Sue Sells Sea Shells Down By the Sea Shore

  4. Responsible Drinking… Oxymoron or Manageable Challenge? • Constant Focus • Partnerships are Key • Concessionaire • Security/Staffing provider • Law enforcement • Beer company • Other corporate sponsors

  5. Responsible Drinking… Oxymoron or Manageable Challenge? • Multi-departmental challenge • Security • Operations • Guest Services • Ticketing • Sales/Promotions • Premium • Community Relations • Foundation

  6. Public Relations Triple Threat…

  7. Public Relations Triple Threat… • April 16, 2010 Man accused of vomiting on girl at game ESPN.com news services PHILADELPHIA -- A New Jersey man is facing charges after police say he intentionally vomited on an 11-year-old girl and her father in the stands during a Philadelphia Phillies game. Matthew Clemmens, 21, of Cherry Hill, N.J., was charged with assault, reckless endangerment, disorderly conduct and related offenses for the incident at Wednesday night's Phillies-Nationals game. He was being held Friday on $36,000 bail. Police say Clemmens made himself vomit on an off-duty police captain and one of his daughters after Clemmens' companion was kicked out of Citizens Bank Park for unruly behavior, which included cursing, spitting and spilling beer by Clemmens and a friend. According to an account in the Philadelphia Daily News, Clemmens and his friend were asked by the 15-year-old daughter of Michael Vangelo, an off-duty Easton police captain, to stop cursing and spitting. A short while later, Vangelo said, it started again. "One guy started spitting ... first it landed on the back of my daughter's chair. Then it landed on her hooded sweatshirt," Vangelo said, according to the Philadelphia Daily News. After Vangelo reported the incident to stadium officials, Clemmens' friend was led out of the stadium. At that point, Vangelo said Clemmens said he would be sick and "put two fingers down his throat."

  8. Public Relations Triple Threat… • May 4, 2010

  9. Public Relations Triple Threat… • June 6, 2010

  10. How Can TEAM Help You Promote Responsible Drinking? • Train ALL facility employees in effective alcohol management • Define, communicate, and enforce Code of Conduct and alcohol service policies • Provide tools for guests to support your efforts • Alert stakeholders of your efforts

  11. And BE PREPARED to Respond When Something Bad Happens…

  12. BE PREPARED to Respond When Something Bad Happens… • Anheuser-Busch “Carrying A Round” Commercial

  13. BE PREPARED to Respond When Something Bad Happens… Drunk driver hits 9 pedestrians after New Jersey soccer match at Meadowlands Stadium BY JOE JACKSON AND CHRISTINA BOYLEDAILY NEWS Sunday, May 9th 2010, 4:00 AM A drunken Bronx man mowed down nine pedestrians, including a 20-month-old child, as they left a soccer game at the new Meadowlands Stadium late Friday night, authorities said. "It was like a war scene - there were bodies lying all over the road," said a New Jersey state cop, who was one of the first to arrive at the scene. As debris lay strewn around the side of the freeway, Frank Morocho, 21, fled the scene but was later picked up by cops in Wallington, N.J., officials said. He was charged with driving while intoxicated, assault with an automobile, aggravated assault of a juvenile and leaving the scene of an accident. His bail was set at $50,000.

  14. BE PREPARED to Respond When Something Bad Happens… “It was like a war scene – there were bodies lying all over the road,” said a New Jersey state cop, who was one of the first to arrive at the scene. Drunk driver hits 9 pedestrians after New Jersey soccer match at Meadowlands Stadium BY JOE JACKSON AND CHRISTINA BOYLEDAILY NEWS Sunday, May 9th 2010, 4:00 AM A drunken Bronx man mowed down nine pedestrians, including a 20-month-old child, as they left a soccer game at the new Meadowlands Stadium late Friday night, authorities said. "It was like a war scene - there were bodies lying all over the road," said a New Jersey state cop, who was one of the first to arrive at the scene. As debris lay strewn around the side of the freeway, Frank Morocho, 21, fled the scene but was later picked up by cops in Wallington, N.J., officials said. He was charged with driving while intoxicated, assault with an automobile, aggravated assault of a juvenile and leaving the scene of an accident. His bail was set at $50,000.

  15. BE PREPARED to Respond When Something Bad Happens… Stadium officials defend alcohol curbsBergen Record 5/11/10John Brennan Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night. Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador. Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games. "It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."

  16. BE PREPARED to Respond When Something Bad Happens… Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. Stadium officials defend alcohol curbsBergen Record 5/11/10John Brennan Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night. Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador. Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games. "It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."

  17. BE PREPARED to Respond When Something Bad Happens… Stadium officials defend alcohol curbsBergen Record 5/11/10John Brennan Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night. Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador. Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games. "It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people." "It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."

  18. Peter Piper Picked a Peck of Pickled Peppers

  19. TEAM Coalition’s Alcohol Management Best Practices • Training for ALL facility employees in effective alcohol management • Look for WARNING SIGNS OF IMPAIRMENT • Enforce ALCOHOL SERVICE POLICIES • INTERVENE to avoid escalation and keep fans safe • Instill TEAMWORK among all job functions When Everyone Takes Responsibility, Everyone Wins

  20. All Sports & Entertainment Employees TEAM-Certified As of October 2009 Operations Security Premium Total Concessionaire

  21. 32,930 NFL Stadium Employees TEAM-Certified in 2009

  22. TEAM Training Award Winners • Prestigious Achievement: more than 90% of TOTAL STAFF TEAM-certified • Championship Performer: 100% of GAME DAY STAFF TEAM-certified • Excellent Performer: more than 50% of GAME DAY STAFF TEAM-certified

  23. TEAM Training Results • 2009 TEAM Training Award Winners – Concessionaires • ARAMARK at Paul Brown Stadium and Heinz Field • DNC Sportservice at Ralph Wilson Stadium • TEAM Certification in the last 6 months • New Meadowlands Stadium = 1,147 • DNC Sportservice at NMS = 1,726 • Total for NFL Facilities = 6,041

  24. TEAM Coalition’s Alcohol Management Best Practices • Define, communicate, and enforce Code of Conduct and alcohol service policies

  25. How Much Wood Would a Woodchuck Chuck if a Woodchuck Could Chuck Wood?

  26. TEAM Coalition’s Alcohol Management Best Practices • Provide tools for guests to support your efforts • Responsibility Has Its Rewards Sweepstakes for Designated Drivers • Public Service Announcements promoting designated-driver program, featuring fans • Posters

  27. RESPONSIBILITY HAS ITS REWARDS Sweepstakes for Designated Drivers • 152,000 designated drivers in 2009 • New Orleans Saints and Indianapolis Colts Designated Drivers for the Season attended Super Bowl XLIV • Houston Texans Designated Driver for the Season attended 2010 Pro Bowl

  28. TEAM Coalition’s Alcohol Management Best Practices • Provide tools for guests to support your efforts • Fan PSAs and Posters

  29. Partners MillerCoors DNC Sportservice IL DOT Program: Keys unlock prizes from treasure chest Weekly winners recognized online Web site tracked progress Chicago Bears 2009 Promotion – You Hold the Key. Never Drive Drunk.

  30. Partners HERO Campaign NHTSA Program: 4 new free-standing booths All designated drivers received key chains Weekly winners received sideline visit for 4 at next home game End of season, 4 winners received autographed helmets Designated Driver for the Season was honorary team captain for coin toss at last home game New England Patriots 2009 Promotion – Be A HERO. Be A Designated Driver

  31. 152,000 Designated Drivers in 2009

  32. Fans Don’t Let Fans Drive Drunk • Cups at all 31 stadiums displayed message • Teams included text message information • Detroit Lions • Indianapolis Colts • New England Patriots • TEAM Coalition maintained website www.fansdontletfansdrivedrunk.org • Press kits distributed to TV, radio, print media, government officials

  33. I’m not a pheasant pluckerI’m the pheasant plucker’s mateI’m here plucking pheasantsCause the pheasant plucker’s late!

  34. 2010 Opportunities • Beer company offerings • Pledge forms • Soft drink coupons • Signage • Free-standing booths • Responsibility sponsorships w/liquor companies • MADD partnership with NFL • Pilot programs • Buffalo Bills • Oakland Raiders • Partnerships with existing partners

  35. When Everyone Takes ResponsibilityEveryone Wins Jill Pepper TEAM Coalition 703-647-7431 jill@teamcoalition.org