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ES2002 Business Communication

ES2002 Business Communication: Intercultural Communication. 2. Definition of culture. Culture is the coherent, learned, shared view a group of people has about life's concerns that ranks what is important, instills attitudes about what things are appropriate, and prescribes behaviour, given that s

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ES2002 Business Communication

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    1. ES2002 Business Communication Intercultural Communication

    2. ES2002 Business Communication: Intercultural Communication 2 Definition of culture “ Culture is the coherent, learned, shared view a group of people has about life’s concerns that ranks what is important, instills attitudes about what things are appropriate, and prescribes behaviour, given that some things have more significance than others.”

    3. ES2002 Business Communication: Intercultural Communication 3

    4. ES2002 Business Communication: Intercultural Communication 4

    5. ES2002 Business Communication: Intercultural Communication 5 Outline Fundamental cultural orientations Nonverbal communication Different cultural groups Tips for intercultural communication skills

    6. ES2002 Business Communication: Intercultural Communication 6 Fundamental cultural orientations How contexting and facesaving affect communication How the individual is viewed in relation to the group How time is perceived How status is accorded How decisions are made

    7. ES2002 Business Communication: Intercultural Communication 7

    8. ES2002 Business Communication: Intercultural Communication 8

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    12. ES2002 Business Communication: Intercultural Communication 12 Decision making in meetings A “meeting” is a cultural concept. Formal/informal? Personal/professional? Who decides? Top-level executives only or with consultations with all employees? In many corporate meetings, gender relations are also prominent (e.g., male executives make decisions; female executives are the bosses; female participants do not have a voice)

    13. ES2002 Business Communication: Intercultural Communication 13 Non-verbal communication Body language Posture Head movements Eye contact Laughter Touch Physical space

    14. ES2002 Business Communication: Intercultural Communication 14 Different cultural groups National Ethnic Corporate Religious Gender Socio-economic Profession

    15. ES2002 Business Communication: Intercultural Communication 15 Corporate culture Can national culture completely explain this? A Malaysian woman is a Senior Executive in an American multinational company based in Singapore. Educated in Malaysia and the UK, her manner of speaking is polite but straightforward. In a globalized world, corporate culture is usually hybrid Staff are usually exposed to different cultural orientations Lesson: be careful about making simplistic statements.

    16. ES2002 Business Communication: Intercultural Communication 16 So, beware! Do not stereotype cultures For example, All Japanese are… Americans are… She is Malaysian. She must be…

    17. ES2002 Business Communication: Intercultural Communication 17 Conclusion: TIPS Develop a sense of cultural awareness. Do away with ethnocentrism. Learn to adapt. Be more tolerant. Listen carefully and empathise. Look beyond the superficial. Do not lapse into your own language while in the presence of others who do not speak it. Take responsibility for the communication.

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