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How Content Marketing Brings Value to Your Business

In this article, check out exactly what you can do to up your content marketing game so that you can take advantage of all the benefits that content marketing has to offer.

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How Content Marketing Brings Value to Your Business

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  1. Call Us: 1-256-319-3470 info@ftxdigital360.com How Valuable Is Content Marketing? The value of implementing content marketing campaigns as part of your overall digital marketing strategy cannot be overstated. Traditional advertising is costly, impersonal, and frankly, going out of style. Digital content marketing is economical, highly personal, and wonderfully conversational in a way consumers love. But in order to quantify the real value of content marketing, business owners must first understand what it is. What Is Content Marketing? As the name suggests, content marketing is a form of digital marketing that uses content—both written and visual—to attract internet users to a business’ website for the purposes of converting visitors into customers. Generating successful content involves pairing excellently written content with stunning visuals, such as intriguing photos, engaging graphics, entertaining videos, and impactful multimedia. www.ftxdigital360.com

  2. Call Us: 1-256-319-3470 info@ftxdigital360.com Examples of content used for digital marketing include: Web pages, product & service descriptions. Blog posts & email newsletter content. In-app notification content & SMS text message content. Podcasts & Webinars. E-books & Educational articles. Social media promotions. Once the finalized content is published online, the content’s built-in SEO keywords will prompt Google and other search engines to recommend the published content web pages to consumers who type those very keywords into the search bar. www.ftxdigital360.com

  3. Call Us: 1-256-319-3470 info@ftxdigital360.com There is a direct cause-and-effect relationship between publishing quality content online and gaining loyal customers, which is why content marketing has quickly become one of the most popular digital marketing strategies around. But popularity spawns competition. As more and more companies discover the value of using dynamic content marketing strategies, the higher the “bar” rises in terms of quality. What does this mean for business owners who want to stand out from the competition and win loyal customers using content marketing specifically? A DEEP DIVE INTO CONTENT MARKETING By implementing content marketing strategies, a business can differentiate their brand from their competitors and stand out within their industry marketplace. Content marketing, as a method of communication, develops customer trust and improves brand credibility within online communities, social media circles, and even major search engines like Google. Talk about value! If you can convince Google you’re the leading expert within your industry, the sky will be the limit in terms of how much web traffic will funnel to your site! You might be tempted to err on the side of caution and only dip your toe into the content marketing waters, but if you want to make a big splash, engage your audience, and earn big bucks, we recommend you dive headfirst and implement these four content marketing initiatives: ● Website Content ● Product & Service Descriptions ● Blog Posts ● Email Newsletters Let’s take a look at each… Read Full Blog www.ftxdigital360.com

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