Three Spheres for Marketing Greatness. Dan Krause, President GraceWorks Ministries. Levels of Differentiation Best: By Student Outcome Good: Type of Family / Student God has called us to Poor: Program Specifics. What Your Parents Want. What God Wants.
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Dan Krause, President
Best: By Student Outcome
Good: Type of Family / Student God has called us to
Poor: Program Specifics
What Your Parents Want
What God Wants
Parent ResearchCommunity ResearchTargeted SegmentsDefine Personas
Values – Why we do what we doVision – What success looks likeMission – Generally … howStrategy – Specifically … how
Realities / Demands of Your Environment
Right brain activity – Inspired, Creative,Visionary
Secularization / PaganismPostmodernismLocal School CompetitionArea Demographics
Left brain activity – Analytical,Thoughtful,Wise
Mission: Marketing, fundraising, planning, leadership
Authors of Marketing Christian Schools: The Definitive Guide
Research-based Christian Ministry
Praise for Marketing Christian Schools:GraceWorks Ministries
The information was very helpful and more importantly, practical. I have seen a lot of materials on development that were very good, but theoretical and left you wondering how to implement it. This guide is accessible and easy to implement, so it was of immediate help. In fact, I saw so many good ideas it is hard to know where to start.Mr. Robin Hom, SuperintendentChinese Christian Schools
Marketing Christian Schools: The Definitive Guide is a masterwork. There is great specific detail throughout the work and a clear strategy that, in my view, can be tailored to each school’s unique situation.
Joseph Bitzer, Dean of the Fine and Practical Arts, St. Francis Borgia Regional High School, Washington, MO
Marketing Christian Schools: The Definitive Guide, Vol. 1 has already been a tremendous resource. I have been able to use it with my faculty, Board of Education, and as a presenter at our District Teacher's Conference. I look forward to working with our marketing committee now that I have such a wealth of resources at my fingertips. Bill Meyer, Principal, Christ Lutheran School, Norfolk, NE
I appreciate the examples that are given. They are practical and usable for schools of many sizes. So many times I read information and know that our school of under 100 students just can't use what is being suggested. There are ideas that we can easily put into place and some that we can work on as goals.Sandra Trittin, Our Saviors’ Lutheran School, Crookston, MN
Marketing Christian Schools: The Definitive Guide, Volume I, is the most complete and practical tool for marketing I have ever experienced. In my opinion, it is definitely worth the price.Dr. Daniel C. Roth, Schools and General Executive, Southern Illinois District, LCMS