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All about digital marketing

Digital marketing, also known as online marketing, is the promotion of products and services using digital techniques to reach the customer. It is flexible and doesn't cost as much as traditional marketing.u00a0

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All about digital marketing

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  1. All About Digital Marketing

  2. Contents • What is digital marketing ? • How does digital marketing work? • Types of digital marketing • Why is digital marketing important? • Benefits of digital marketing

  3. What is digital marketing? Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as search engines, websites, social media etc.

  4. How does digital marketing work? • Digital marketing uses a range of strategies to reach customers, whether the aim is to tempt them into making a purchase, increase their brand awareness, or simply engage with your brand. Modern digital marketing comprises a broad system of channels, including: • Social media • Content marketing • Website marketing • SEO (search engine optimization) • PPC (pay per click) advertising

  5. Types of digital marketing SEARCH ENGINE OPTIMIZATION PAID SEARCH CONTENT MARKETING It is also known as pay-per-click (PPC) advertising. It typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and can be tailored to appear when certain search terms are entered. SEO is the process of optimizing the content, technical setup, and reach of your website, so your pages appear at the top of a search engine result page for a specific set of keyword terms. It is a digital, inbound marketing strategy that uses educational, entertaining, or informative content to attract, engage, and grow a target audience.

  6. Types of digital marketing (continued) MOBILE MARKETING EMAIL MARKETING SOCIAL MEDIA MARKETING Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising.

  7. Why is digital marketing important? • Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. • It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing. • By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement.

  8. Benefits of digital marketing You will get to know your audience. You can market to anyone, anywhere. • Digital marketing offers the perfect way to get to know and connect with your audience. You can test offers and messages and get an insight into the peak times they visit your website. • With digital marketing, you can connect with customers on the other side of the world, in multiple time zones, as seamlessly as though you were taking out an ad in the local newspaper. You can expand your market reach and grow your business in ways that would have seemed impossible before. It doesn’t cost much. • Compared to traditional marketing methods, digital marketing is cheap. You can create social media accounts for free, and partner with an email newsletter provider for a competitive price. Relatively cost-effective, digital marketing is suitable for even the smallest of businesses.

  9. Add instructions or guidelines here. You can also put in the amount of time allotted for this. Benefits of digital marketing (continued) You can personalize by channel. • Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity and it is very important. Digital marketing is flexible • There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time. Tracking • Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

  10. Thank You

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