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As social media continues to evolve at a rapid pace, so does the art and science of Social Media Optimization (SMO). What began as a straightforward approach to increasing brand visibility and engagement on platforms like Facebook and Twitter has now transformed into a complex, data-driven strategy encompassing various platforms, content types, and audience behaviors. As we look to the future, several emerging trends and technological advancements are set to redefine the way brands approach SMO.<br>
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