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Wh y V i d e o G a m e s Wh y V i d e o G a m e s Rule on Marketing
T h e S i m s 2 s o l d 2 0 m i l i o n c o p i e s
S t a r C r a f t s o l d 1 1 m i l i o n c o p i e s
D i a b l o 3 s o l d 8 , 8 m i l i o n c o p i e s
1 1 T h e y H a v e Great Stories
2 2 T h e y Trigger Emotions
3 3 T h e y Engage People
4 4 T h e y a r e f o r a Thight Target
4 4 T h e i r 1 Please Customers s t T a s k i s t o
O n e H a p p y C u s t o m e r Bring People
O n e H a p p y C u s t o m e r Buy Again
5 5 T h e y h a v e S e q u e l t o Sell Many Times to Same Customers
Wh y s e l l o n c e w h e n y o u c o u l d s e l l t w i c e ?
6 6 T h e y a r e Easy to Use
N o o n e p l a y a c o m p l e x g a m e
7 7 F o r T h e m Design Matters
8 8 Creativity G e t s E x t r a P o i n t !