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Why Video Games Rule on Marketing

Why Video Games Rule on Marketing

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Why Video Games Rule on Marketing

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Presentation Transcript

  1. Wh y V i d e o G a m e s Wh y V i d e o G a m e s Rule on Marketing

  2. V i d e o G a m e s Sell Like Crazy!

  3. T h e S i m s 2 s o l d 2 0 m i l i o n c o p i e s

  4. S t a r C r a f t s o l d 1 1 m i l i o n c o p i e s

  5. D i a b l o 3 s o l d 8 , 8 m i l i o n c o p i e s

  6. Wh a t ' s B e h i n d T h e i r Success?

  7. 1 1 T h e y H a v e Great Stories

  8. E v e n b e t t e r t h a n S t a r t Wa r s

  9. 2 2 T h e y Trigger Emotions

  10. E m o t i o n . . .

  11. a f t e r E m o t i o n . . .

  12. a f t e r E m o t i o n . . .

  13. a f t e r E m o t i o n !

  14. 3 3 T h e y Engage People

  15. E h m . . . I s a i d p e o p l e , n o t d o g s . . .

  16. T h e y e v e n b e c o m e Addictive

  17. 4 4 T h e y a r e f o r a Thight Target

  18. R o l e G a m e s . . .

  19. . . . a r e f o r R o l e P l a y e r s

  20. A c t i o n G a m e s . . .

  21. . . . a r e f o r A c t i o n P l a y e r s

  22. S t r a t e g y G a m e s . . .

  23. . . . a r e f o r S t r a t e g y P l a y e r s

  24. 4 4 T h e i r 1 Please Customers s t T a s k i s t o

  25. E h i , y o u a r e t h e b e s t !

  26. O n e H a p p y C u s t o m e r Bring People

  27. O n e H a p p y C u s t o m e r Buy Again

  28. 5 5 T h e y h a v e S e q u e l t o Sell Many Times to Same Customers

  29. Mo n k e y I s l a n d 1

  30. Mo n k e y I s l a n d 2 !

  31. Mo n k e y I s l a n d 3 !

  32. Mo n k e y I s l a n d 4 . . .

  33. O k . . . S t o p ! I t ' s e n o u g h . . .

  34. Wh y s e l l o n c e w h e n y o u c o u l d s e l l t w i c e ?

  35. 6 6 T h e y a r e Easy to Use

  36. N o o n e p l a y a c o m p l e x g a m e

  37. We l l . . . a l m o s t n o o n e !

  38. 7 7 F o r T h e m Design Matters

  39. Wh i c h o n e d o y o u p r e f e r ?

  40. 8 8 Creativity G e t s E x t r a P o i n t !

  41. D o t h e y l o o k a l l t h e s a m e ?