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Travel to the U.S.

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  1. Travel to the U.S. United Kingdom Presented by: Helen Marano, Director U.S. Department of Commerce International Trade Administration Office of Travel and Tourism Industries

  2. The U.S. Growth Strategy:National Export Initiative (NEI)

  3. “We are rebuilding an economy where we generate more American jobs in more American industries by producing and exporting more goods and services to other nations” JOB CREATION IS PRIORITY * President Barack Obama, Export-Import Bank’s Annual Conference, March 11, 2010

  4. Key Objective Double exports over the next five years to support two million American jobs

  5. National Export Initiative • Goal: Double exports over the next 5 years to support 2 million American jobs • Creates Export Promotion Cabinet that will consist of leaders from top agencies • Focuses on three key areas: • 1. Expanding trade advocacy in all its forms by: • Educating U.S. companies about foreign opportunities • Directly connecting them with customers • 2. Improving access to credit for small-and medium-sized businesses that want to export through the Export-Import Bank, and • 3. Continuing enforcement of international trade laws.

  6. Supporting the President’s National Export Initiative Target Industry Sectors Healthcare / Medical Devices Infrastructure Defense Environmental / Energy Technology Industries Education Travel and Tourism

  7. The Importance of Travel & Tourismto the U.S. Economy

  8. The Importance of Travel & Tourism • Total U.S. Travel and Tourism-Related Spending: • Total: $1.3 trillion in output • Direct: $ 708 billion • Indirect: $544 billion • Total U.S. Travel and Tourism-Related Employment: • Total: 8.2 million employed • Direct: 5.9 million • Indirect: 2.3 million • Contribution to GDP: 2.6% Source: U.S. Department of Commerce, Office of Travel and Tourism Industries, Bureau of Economic Analysis..

  9. The Importance of Travel & Tourism • America’s single largest services export • $120 billion in exports • $21 billion balance of trade surplus • 8% of all U.S. exports and 24% of all services exports

  10. Impact of the Economic Slowdown

  11. 2009 Summary... • 3 million fewer visitors • $21 billion decline in exports • $100 billion decline in total output • 392,000industry-related jobs lost

  12. Key Export Strategy:Travel Promotion Act (TPA)

  13. Travel Promotion Act • Bill signed by President Obama on March 4, 2010 • Establishes an independent non-profit Corporation for Travel Promotion with a Board of Directors appointed by the Secretary of Commerce. PURPOSE: • To promote the U.S. to world travelers • To augment USG communications on entry/exit policies

  14. Travel Promotion Act • Customs & Board Protection’s Electronic System for Travel Authorization (ESTA) fee collections started September 8, 2010 [$14] to fund the Corporation, to be matched by private sector contributions. • Secretary of Commerce announced the 11 member Board of Directors for the Corporation for Travel Promotion on September 10, 2010. • Office of Travel Promotion established in the Department of Commerce

  15. Corporation for Travel PromotionNEXT STEPS • Incorporating the CTP • Hiring an executive director/other staff • Launching a private sector fundraising effort • Developing a global marketing/communications strategy

  16. Corporation for Travel PromotionBoard of Directors • Caroline Beteta, President and CEO, California Travel & Tourism Commission • Stephen Cloobeck, Chairman and CEO, Diamond Resorts International • George Fertitta, CEO, NYC & Company • Daniel Halpern, President and CEO, Jackmont Hospitality, Inc. • Tom Klein, President, Sabre Holdings • David Lim, Chief Marketing Officer, Amtrak • Mark Schwab, Senior Vice President-Alliances, International and Regulatory Affairs, United Airlines • Diane Shober, Tourism Director, State of Wyoming • Al Weiss, President, Worldwide Operations, Walt Disney Parks and Resorts • Roy Yamaguchi, Owner and Founder, Roy’s Restaurant • Lynda S. Zengerle, Partner, Steptoe & Johnson LLP

  17. Office of Travel Promotion • DAS for Services, Joel Secundy, serving as interim director for next 6 months • Duties: • Liaison with Corporation for Travel Promotion Board of Directors • Liaison with Departments of State and Homeland Security • Reports to 6 Congressional committees • Measurement of visitation to 50 states

  18. How is 2010 so far?

  19. The U.S. Economy: 2010 • Inflationary pressures on prices; average travel and tourism prices rose 3.5% in Q1 2010 • Passenger air transportation prices increased 13.3% in Q1

  20. U.S. Travel & Tourism: 2010 • Total U.S. travel and tourism-related employment is still in the red, though job loss is slowing and expected to be positive by year-end.

  21. U.S. Travel & Tourism: 2010 • Travel and tourism exports have risen every month this year ... seven consecutive months of growth

  22. UK Travel Trends to the U.S.

  23. Exchange Rate1 British Pound = __ US$

  24. Top Origin Markets for International Travelers to the U.S. Origin of Visitor 2009p 09 / 08 10/09 Jun YTD (000s)(% change) (% change) International Total * 54,884 -5% 11% 1Canada 17,964 -5% 12% 2 Mexico 13,164 -4% 11% Overseas 23,756 -6% 12% 3 >United Kingdom 3,899 -15% -3% 4 Japan 2,918 -10% 21% 5 Germany 1,687 -5%-1% 6 France 1,204 -3% 3% 7 Brazil 893 16% 40% 8 Italy 753 -3% 7% 9 South Korea 744 -2% 53% 10 Australia 724 5% 27% * International travelers include all countries generating visitors to the U.S. Record year for Travel to U.S.

  25. Top Travel Export Markets(2009 Receipts, $Billions/year) Travel Passenger Total Travel Receipts Fare Receipts Origin Country 2009r Receipts 2009r Canada $12.82 $3.31 $16.13 Japan $9.48 $3.57 $13.05 >United Kingdom $8.75 $2.68 $11.43 Mexico $5.99 $2.06 $8.05 Germany $4.43 $1.14 $5.57 Brazil $3.32 $1.25 $4.57 France $3.19 $0.93 $4.12 China $2.76 $0.85 $3.61 India $2.58 $0.99 $3.57 Australia $2.93 $0.49 $3.42 South Korea $2.56 $0.09 $2.64 U.S. TOTAL $93.92 $26.42 $120.34

  26. International Visitors to the U.S. and Projections(2001-2014) Arrivals in Millions Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada & IHS Global Insight, Inc. -- May 2010 forecast

  27. Historical Arrivals and Forecast (2010 – 2014)UK Travelers to U.S. Forecast 5% 3% 3% 2% 2% -15%

  28. Troubling Signs in Travel and Tourism

  29. Troubling Signs in Travel & Tourism

  30. Troubling Signs in Travel & Tourism

  31. Troubling Signs in Travel & Tourism