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Linksys Channel Partner Integration Cisco and Linksys – Solutions for SMB. Agenda. Small Business Market Opportunity Cisco’s Commitment to Small Business Why Become a Cisco Registered Partner Beyond Registered Cisco and Linksys – Solutions for SMB Q & A. Importance of Small Business .

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Linksys channel partner integration cisco and linksys solutions for smb l.jpg

Linksys Channel Partner Integration Cisco and Linksys – Solutions for SMB


Agenda l.jpg
Agenda

  • Small Business Market Opportunity

  • Cisco’s Commitment to Small Business

  • Why Become a Cisco Registered Partner

  • Beyond Registered

  • Cisco and Linksys – Solutions for SMB

  • Q & A


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Importance of Small Business

3B

$54T

40M

100M

100%=

Large Enterprises

10%

30%

50%

60%

SMBs

90%

70%

50%

40%

GlobalWorkforce

Global GDP

New JobsGlobally

All Businesses

Source: Median Values, World Bank; Intl Labor Org. Employment Trends; Cisco SMO


Small business technology penetration l.jpg
Small Business Technology Penetration

NAM

WE

Japan

LatAm

EE,MEA

APAC

2009 Forecast

70%

60%

50%

Strong GDP Growth Forecasted; Very Low Small Business Penetration

40%

30%

20%

10%

0%

LAN

WLAN

Security

Hosted Apps

Storage

IP PBX

Source: AMI 2007


New customer profile in small business l.jpg

  • Typically lack IT expertise

  • More inclined to rely on trusted advisor

  • Expect IT solutions accessed quickly and easily

  • Need to be mobile and connected all the time

  • Looking for “Pay as I grow” IT services

New Customer Profile in Small Business


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Agenda

  • Small Business Market Opportunity

  • Cisco’s Commitment to Small Business

  • Why Become a Cisco Registered Partner

  • Beyond Registered

  • Cisco and Linksys – Solutions for SMB

  • Q & A


Cisco small business l.jpg
Cisco Small Business

Vision

Strategy

The trusted IT and communications provider to small businesses and their partners.

With our partners, deliver solutions that are easy to sell, deploy and use, to help small companies leverage network centric IT to grow their businesses.


Cisco s commitment to small business l.jpg
Cisco’s Commitment to Small Business

ü

ü

Created newSmall Business Technology Group

Created new World Wide Small Business

Sales Organization

ü

ü

Integrated Small Business Marketing Efforts

Created Global SMB Channels Program(Cisco, Linksys, WebEx)

Develop Small Business Service Practices


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Cisco and Linksys

Cisco and Linksys provide a comprehensive portfolio of products and solutions for Small Business customers

SMB

Small Business

5–99 Employees

Medium-Sized Business

100–249 Employees

Provide Purpose Built, Easy-to-Use

Full-Functionality Solutions of Premium Value


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Take It to the Next Level:Blend traditional Cisco, Linksys, WebEx to differentiate Cisco and

our partners

3rd Party Apps

Grow the Business:Enable ITaaS to create new business models and position VARs/SPs as trusted advisors, ensuring sustained profitability

Use What Is Already Working: Leverage the industries broadest

portfolio of purpose built products

for SMB and build solution sets

Managed or Hosted Services

Partner

Service Portfolio

Data Storage

New Approach for Cisco and Our Partners


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Agenda

  • Small Business Market Opportunity

  • Cisco’s Commitment to Small Business

  • Why Become a Cisco Registered Partner

  • Beyond Registered

  • Cisco and Linksys – Solutions for SMB

  • Q & A


Why integrate the linksys and cisco channel programs l.jpg
Why Integrate the Linksys and Cisco Channel Programs?

  • Create a more comprehensive, targeted approach to the SMB market

  • Delivers a clear approach to the SMB market for all partners in the Cisco family

  • Combining resources, programs and benefits to ensure partners have everything needed to be successfulin the SMB market


Why should i become a cisco partner l.jpg
Why Should I Become A Cisco Partner?

  • Become part of the Cisco Channel Partner Program

  • Expanded portfolio of Small Business products and solutions

  • Access to expanded set of Sales & Marketing support tools and resources

  • Partner level access to Cisco.com

  • Access to promotions and incentives*

  • Free training through SMB University

  • Take advantage of Cisco’s Small Business brand awareness & lead generation programs

* Will vary by geographic region


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Cisco Registered Partner Requirements

Step 1

Step 2

Obtain your

Cisco.com

User ID

(CCO ID)

Step 3

Complete the

New Partner

Registration

Application

Step 4

Read and accept the terms and conditions in the Indirect Channel Partner Agreement (ICPA) &

Check the ‘check box’ on the ICPA to indicate a transitioning Linksys LPC partner

Click to

Submit your

Application

Notification of

acceptance will

be received within

24 hours


Linksys lpc partner transition l.jpg
Linksys LPC Partner Transition

Transition Milestones

Aug 12, 2008

  • Linksys LPC partners notified of program retirement

  • LPC program no longer accepting new partners

  • Partners encouraged to transition to the Cisco Registered partner program

Sept 16, 2008

  • Linksys LPC program is retired

  • Linksys LPC assets now available on Cisco’s Partner Central

  • Partner transition continues

Post Sept 16, 2008

  • Linksys partner transition continues

  • Many Linksys LPC benefits transition to Cisco

  • Formal tracking of transitioned partners and recruitment continues


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Agenda

  • Small Business Market Opportunity

  • Cisco’s Commitment to Small Business

  • Why Become a Cisco Registered Partner

  • Beyond Registered

  • Cisco and Linksys – Solutions for SMB

  • Q & A


Beyond registered to certified partner l.jpg
Beyond Registered to Certified Partner

As a Cisco Certified Partner you can…

  • Differentiate yourself by marketing your Cisco expertise

  • Access sales, training and marketing assets, programs and resources reserved only for Certified partners

  • Participate in partner profitability programs

  • Strengthen your relationship with Cisco and its sales organization


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SMB Specialization and Select Certification

  • Become a Cisco Certified Partner by participating in the Select Certified program; the first level of Certified Partner

  • SMB Specialization is required to become Select Certified

    • Training available in E-Learning and Instructor Led formats

    • Pass 2 On-Line Exams – Engineering and Account Manager

  • Certified partners have expanded access to resources, programs and tools

  • Select Certified Partners participate in the Partner Development Funds incentive program


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Agenda

  • Small Business Market Opportunity

  • Cisco’s Commitment to Small Business

  • Why Become a Cisco Registered Partner

  • Beyond Registered

  • Cisco and Linksys – Solutions for SMB

  • Q & A


Small business segmentation l.jpg
Small Business Segmentation

Attributes

Routes

Product


Slide21 l.jpg

Context

Core

Network’s importance to business

Opportunity

Need for engineering support

Product Scalability, Customization

Proprietary Solutions, Management

Context

Core

Size of Business is Secondary Consideration


Slide22 l.jpg

Network is not core to the business

Defined by Customer Buying Motivation

Network is core to the business


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In Summary

  • Cisco is committed to the Small Business customer and our partners that serve them

  • Combining the key Small Business assets from the Cisco family channel partner programs will create a more comprehensive, targeted approach to the Small Business market

  • Cisco will continue to develop products and solutions designed specifically for the Small Business customer

  • Together, Cisco and our partners will deliver IT solutions to the Small Business customer that will drive customer satisfaction and growth


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For More Information

Visit www.cisco.com/go/linksyspartner and review:

  • Partner Frequently Asked Questions

  • Linksys Partner Transition Guide

  • Step-By-Step Guide to Become a Registered Partner

  • Registered Partner Jump Start Guide