Engineering & Operational Services Plug-In For Cloud Provide

1. Engineering & Operational Services Plug-In For Cloud Providers One stop solution for your customer’s cloud needs. Building SaaS. Made Easy

2. What is TechCello & What it is NOT? • TechCello is a Cloud-Ready, Application Development Framework for ISVs and Enterprises for building SaaS and Multi-tenant applications. • Developers are the typical users of TechCello. • TechCello is NOT a cloud-management software. It does not create instances, monitor the instances/cloud, measure the hardware resource usage, etc. • It is a complementary solution for a cloud management software so that cloud-providers can offer end-to-end (development to deployment and management) solutions to their customers. Cloud Ready Development Framework For SaaS and Enterprise Software

3. Cloud-Adoption • Applications have to be built/re-engineered for cloud-adoption. • If an application has to scale-out on the cloud to meet a huge demand, it has to be architected to handle the load well. You have to handle this through: • Creation of multiple instances for required services • Managing the cache appropriately • Managing the database instances properly • Etc. etc. • Typical cloud management software focusses more on cloud operations (such as spinning new instances, monitoring the load and performance, etc.). They will not handle the architectural deficiencies of the application. Cloud Ready Development Framework For SaaS and Enterprise Software

4. Cloud-Adoption Cloud Ready Development Framework For SaaS and Enterprise Software

5. Awards & Accolades 2012 Cloud Ready Development Framework For SaaS and Enterprise Software

6. Needs in building a SaaS/Multi-Tenant Application Cloud Ready Development Framework For SaaS and Enterprise Software

7. Cello Core Services • Suite of engineering & operational services that can complement your existing services • Contains 30+ modules and 300+ Features • Can save 30-50% of time and budget for your customers • Unique value proposition for your customers What is Cello? Administrative Modules Security Modules Enterprise Engines Ad hoc Builders Integration Modules Productivity Boosters Your Cloud Operating System Cello Service A Service B Service C Service D Service Your Customer’s Software Cloud Ready Development Framework For SaaS and Enterprise Software

8. Cello Stack How does it work? Administrative Modules Tenant Provisioning Licensing Metering Billing Data Backup Security Modules User Management Role/Privilege Mgmt. Single Sign-on Dynamic Data Scope Auditing Configurability Modules Custom Fields Custom LoV Settings Template Themes & Logo Pre & Post Processors Enterprise Engines Integration Modules Business Rules Workflow Dynamic Forms Events Notification Templates Ad-hoc Builders Productivity Boosters Query Chart Reports Code Templates Master Data Mgmt. Forms Generation Application Multi-Tenancy & Tenant Data Isolation Cello Cloud Adapters Cloud Ready, Multi-Tenant Application Development Framework

9. Cello Use cases by Industry Cloud Ready Development Framework For SaaS and Enterprise Software

10. SaaS Lifecycle Management Solution Cloud Ready Development Framework For SaaS and Enterprise Software

11. NextGen Multi-Tenant Solution Cloud Ready Development Framework For SaaS and Enterprise Software

12. Technology Partners Partnerships Solution Partners Cloud Ready Development Framework For SaaS and Enterprise Software

13. Case Study - Summary Cloud Ready Development Framework For SaaS and Enterprise Software

14. How can Cello help Cloud Providers? • Techcello can strengthen your cloud offerings through its architectural capabilities. If somebody uses Cello framework for development, scale-out is very easy using Cello. It can use the inherent underlying engineering (caching, services, db connections, etc.) • Opportunity for you to partner with your customers during the development stage onwards instead of getting in during the deployment phase. • You can use some of the techcello services (eg. billing, metering, caching, notifications, etc.) to enhance your customer’s product and use your cloud effectively. This will create more stickiness with your cloud. Niche technology differentiation to position yourself in front of your customers. Cloud Ready Development Framework For SaaS and Enterprise Software

15. SaaS Consultation Cello – Value Added Services Defining your customers SaaS Strategy Strategic Approach Multi-Tenancy Decisions Feasibility Study • SaaS Migration Next Gen Transformation Migrate your product to SaaS Integrate with Cello Framework Implement Multi-Tenancy Cloud Deployment Architecture Modernization Cello integration WF/BR Implementation Cloud Deployment Value Added Services • Architecture Consultation Architecture Gap Analysis NFR Identification and Validation Design Review Gap Analysis Report Cloud Ready Development Framework For SaaS and Enterprise Software

16. How can Cello help you? • Niche technology differentiation from your competitors • Additional revenue channel in the form of value added services using Techcello • Higher ability to partner with your customers on their strategic product roadmap and success. Cloud Ready Development Framework For SaaS and Enterprise Software

17. Summary Cloud Ready Development Framework For SaaS and Enterprise Software

18. Contact Us • Web : http://www.techcello.com • Email: partners@techcello.com • Twitter: @techcello Cloud Ready Development Framework For SaaS and Enterprise Software