Build a web presence that connects with people and search engines. Re-purpose your content and improve your marketing strategy.
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Your Blog Post After
Gone are the days where you could write a post and
get readers flowing in the hundreds, even thousands
your posts reach
the masses today
In order to make sure you are not a
ghost town, you can share your posts to
other sources for more readership and
exposure. Don't be discouraged as
everyone faces the same problem, so
focus on getting the word out about your
post using different mediums of
Post your content to Twitter after publishing on your
blog. Make sure to use relative hashtags and focus
on your followers. To make this easier, add share
buttons to help you share a link directly from your
Use power point or other tools and Create PDF
presentations with your articles, make a slideshow
based on the topic of your articles and upload to slide
share. Publish article and link in the description of the
slide, this will enhance click through to your article
create a single ad based on the topic of articles you
will like to promote. Have your article including in out
going newsletters. For this marketing effort, make
sure the list is directly related to what you are
offering. (This comes with a fee)
PDF SITE SUBMISSION
Create pdf versions of your articles and submit to top
pdf-hosting platforms. These platforms have a high
volume of visitors who can also share your articles if
they find your content useful. Some sites to consider;
All PDF Hosting and sharing sites have a page
authority above 50/100 which can help you get a
https://www.dropbox.com/ (keep it public, so other
find it on search engines)
OPTIMIZE ARTICLES FOR SEARCH
Search Engine Optimization (SEO) marketing should
always be a priority as that's where you will be getting
most of your traffic for your keywords in the long run.
Search engines like; Google - will always give you a
better ranking and quality visitors, since these visitors
are actively searching for information or help using
phrases related to your content.
Do not ignore this strategy, find news sites within
your niche and submit your article links for more
exposure. Some will reject your content but go by the
number and submit to multiple outlets in order to
increase your chances.
You don't need to be a design guru to create
infographs in this modern day. Today, you can utilize
data from your articles and create a beautiful
Infographic diagrams using platforms like Venngage
Write a Press releases that will be represent you
service or article and have it distributed to news
sources such as Fox news, NBC, CW, Forbes,
Google news, Huffpost, ABC etc.
ADVERTISE ON GOOGLE ADWORDS
Create an ad for your article with a link back to your
article's page. Let Google Adwords advertise your
post with pay per click while you monitor and optimize
your campaign. This will work well if you are trying to
collect leads from your content. Also make sure to
include a contact form, so visitors can fill out if they
need more information.
CONTEST AND GIVEAWAYS
Start a contest where your participants have to share
your article on their social networks or to other
publication sites they might have access to for
PROMOTE OTHER ARTICLES IN YOUR
Sharing is good and when you share, you gain
Karma. Start promoting other articles, in return -you
will get help promoting your content from other
BUILD AN EMAIL LIST
Have people subscribe to your blog easily using their
email. Offer an incentive to subscribers such as a
free e-book download or tips they can't find anyway
else. When you create a new post that is helpful,
share it with your email list and see the readership
explode. Email marketing is still very effective
depending on your approach.
Use sites like:
Host a webinar session. Post your article link on your
webinar page and have your audience click on it. Use
questions and answers. This will be a good
opportunity to ask for shares.
These are some webinar software sites to try;
SOCIAL MEDIA TOOLS
Use social media tools to select the most effective
time for reaching a vast audience. Schedule your
post to go out at these times, distributing your articles
to various social media platforms. Get your
readership numbers all the way up.
Some effective Social Media Tools include:
Pick 4 to 5 blogs and try to be placed in the top three
for optimal promotion of your article’s link, within the
relevant comment. Make sure your comment is
comments will be viewed as spam.
*Some bloggers will not include your link or even
approve your comment if you use this method. Try as
much as possible to be genuine.
Find an engaging blog, offer a deal to the owner and
display a banner ad to your post on his/her blog for
more exposure. This will cost you a little fee, but hey -
you can get exposure and ROI.
Use google plus to share your blog posts and have
them indexed by google. Have others use the plus +1
button to share and like your content. Today, Google
plus is now part of the Google app family - this is the
best time to integrate all your marketing efforts using
a platform built and trusted by Google.
Use your Facebook page and profile accounts to post
as many directives and article links from your blog
that will engage your friends, fans and followers.
Make sure not to post too often about business
content. Rather recreate this content to be more
engaging and build a following of active readers, who
can also share your content if they value your post.
Make your Facebook Ad more catchy and attention
grabbing, so people can enjoy clicking to read your
newly published blog article. Ads look like regular
posts, except they have a "sponsored" tag at the top
Build many connections on LinkedIn, get involve in
groups, share your articles on your business page
and also on your personal page. Post your freshly
written article to groups you are part of on LinkedIn
and ask them to share.
purpose your content
Get in touch with backlinkfy and see how you can
quickly apply these strategies to grow a healthy digtal
presence for your Small Business or Startup.
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