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What is the psychology of colours and patterns in the clothing industry
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The Psychology of Colors and Patterns in Clothing Colors and patterns in clothing influence purchasing decisions through psychological impact. Each design choice serves to attract customers and express identity. by Dikefashion
Color Psychology in Fashion White Purity, cleanliness, minimalistic fashion Red Energy, power, passion, boldness Green Eco-smart, sustainability, harmony Blue Trust, professionalism, calmness Purple Creativity, spirituality, artistic expression Black Mystery, power, authority Yellow Happiness, optimism, warmth Colors hold different meanings across cultures, influencing branding strategies.
Pattern Psychology and Body Types Lean Body Fuller Body Self-Expression Horizontal stripes enhance width Vertical patterns create slimming effect Patterns reflect personality and identity Clothing patterns help express confidence and personal identity.
Pattern Types and Symbolism Florals Stripes Femininity, nature, softness Structure, classic, versatility Geometric Polka Dots Modern, bold, intellectual Playfulness, youth, energy
Modern Trends in Pattern Psychology Seasonal Patterns Dark for winter, light for summer Vintage Revival Antique designs gaining popularity Celebrity Inspiration Star-influenced patterns driving sales Self-Expression Patterns as personal identity markers
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