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The current trends to follow for your social media strategy

It is challenging to keep up with evolving trends in social media. A survey was conducted recently with 344 social media marketers worldwide to determine the value of social media. The results revealed facts about the engaging contents to share, common challenges, and social media resources businesses are investing in. Here are the results:<br><br>1.t52% believe social media positively influences their companyu2019s revenue and sales.<br>2.tThe five most profitable social networks :<br>u25cftFacebook (89%) <br>u25cftLinkedIn (83%)<br>u25cftYouTube (81%)<br>u25cftTwitter (80%)<br>u25cftInstagram (56%)<br>3.tAbout 80% of companies share mostly original content on social media.<br>4.tThe most critical metrics for companies are engagement (36%) and conversion rates (35%).<br>5.tSocial media is more valuable to B2C (58 %) than B2B companies (46%).<br>6.tThe biggest challenges working with social media:<br>u25cftNot having sufficient human and financial resources (26%)<br>u25cftLacking a formal strategy (24%)<br>u25cftBuilding a community of followers and influencers (24%)<br>

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The current trends to follow for your social media strategy

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  1. THE CURRENT TRENDS TO FOLLOW FOR YOUR SOCIAL MEDIA STRATEGY

  2. IT IS CHALLENGING TO KEEP UP WITH EVOLVING TRENDS IN SOCIAL MEDIA. A SURVEY WAS CONDUCTED RECENTLY WITH 344 SOCIAL MEDIA MARKETERS WORLDWIDE TO DETERMINE THE VALUE OF SOCIAL MEDIA. THE RESULTS REVEALED FACTS ABOUT THE ENGAGING CONTENT TO SHARE, COMMON CHALLENGES, AND SOCIAL MEDIA RESOURCES BUSINESSES ARE INVESTING IN. HERE ARE THE RESULTS:

  3. 1. 52% BELIEVE SOCIAL MEDIA POSITIVELY INFLUENCES THEIR COMPANY’S REVENUE AND SALES.

  4. 2. THE FIVE MOST PROFITABLE SOCIAL NETWORKS : ● FACEBOOK (89%) ● LINKEDIN (83%) ● YOUTUBE (81%) ● TWITTER (80%) ● INSTAGRAM (56%)

  5. 3. ABOUT 80% OF COMPANIES SHARE MOSTLY ORIGINAL CONTENT ON SOCIAL MEDIA.

  6. 4. THE MOST CRITICAL METRICS FOR COMPANIES ARE ENGAGEMENT (36%) AND CONVERSION RATES (35%).

  7. 5. SOCIAL MEDIA IS MORE VALUABLE TO B2C (58 %) THAN B2B COMPANIES (46%).

  8. 6. THE BIGGEST CHALLENGES OF WORKING WITH SOCIAL MEDIA: ● NOT HAVING SUFFICIENT HUMAN AND FINANCIAL RESOURCES (26%) ● LACKING A FORMAL STRATEGY (24%) ● BUILDING A COMMUNITY OF FOLLOWERS AND INFLUENCERS (24%)

  9. THANKYOU THANKYOU www.digitalpuzzle.in

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