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5 Advanced tips for Facebook advertising

Facebook provides a lot of aspects to brands for marketing and advertising. The network of customers it provides cannot be compared to any other digital platform. Successfully garnering attention to your Facebook page can provide a lot for your brand. And creating advertisements that excite customers can intensify your reach by building popularity through shares and likes. Digital Puzzle creates the most brilliant contents for all social media sites. We create content that gets shares, links and attracts attention. With our profound skills and experience we present you 5 advanced tips for you to base your advertisements on for more reach and increased sales. Follow these tips to enhance your performance on Facebook.

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5 Advanced tips for Facebook advertising

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  1. Don't repeat the same ads to your audience. Customise advertisements by researching your audience's interests. Create advertisements for each interest segment by careful consideration before you finally publish them. The prospecting and retargeting ads you create should be distinct from what you usually produce to create more enhanced reach.

  2. Do prospecting and retargeting simultaneously. Prospecting ads should be used to build your brand presence. These ads help build brand awareness and inform customers about your services. Later you can use retargeting ads to target users who have already signalled their interest finally. Retargeting ads are an ideal approach for an aggressive pitch and close.

  3. Use emojis in ads. Emojis are being used widely, even among larger, more established brands. It is the current trend and can be very effective at driving in higher CTRs, but as with all strategies, it is better to do A/B tests for yourself to be sure.

  4. Conduct testing on the go. Ad fatigue is a forever-present challenge on Facebook, and it is best to rotate in and test new ads every fortnight. Keep conducting tests to identify what content works well for your brand. Continuously modify your strategy according to your findings.

  5. Lookalike audiences should be a staple for advertisers. They tend to work very well for prospective customers. That's said, you should take care not to layer additional targeting on top of the lookalikes. If possible, avoid it as you run the risk of shrinking your potential reach and missing out on valuable customers.

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