Why Marketing Automation is the Need of Digital Marketing

1. Why Marketing Automation is the need of Digital Marketing Digital Trainee

2. Market Automation Introduction • Marketing automation is the use of computerized technology to assist marketers and marketing management in meeting their work-related goals. • It the use of technology and software which enables in the automation of your marketing tasks and routines irrespective of the channels used. • It facilitates the marketers in saving their time, money and efforts, thus increasing their efficiency, resulting in more revenue and growth.   • The basic premise of automation software is that it should assist you in interacting with and of your prospects and customers as a person. 

3. Marketing AutomationBenefits • Save your valuable time. • It has wider scope in comparison to CRM. • Proves to be budget friendly. • It happens to be data driven • A stronger sales and marketing relationship.

4. Save your valuable time • Marketing Automation solution is one the best thing that technological advancement has brought. • Work that took many days to complete, now gets completed in few hours. • Now marketers are getting more time for creative tasks like problem solving, campaign strategizing, etc.

5. It has wider scope in comparison to CRM • CRM serves to be more of sales tool. • CRM is used for storing information but the scope of marketing automation tool is far beyond this. • Marketing automation combines the sales capabilities of an ideal CRM with marketing automation to create a robust tool that targets both sales and marketing communications in a user and manage friendly platform. • Both teams should work in unison while keeping marketing ROI and sales growth goals in mind.

6. Proves to be budget friendly. • Marketing automation saves your precious time. • As a result, labor expenses will account for a smaller portion of the marketing budget. • Instead, it could be used to make game-changing choices that will help the company advance to the next stage. • Marketing automation endeavors help to set your mind free and allow the budget to be flexible in order to best support the team and distribute funds where they are needed. • Marketing automation solutions assure a positive ROI when deployed in an effective manner. 

7. It happens to be data driven • By data driven it implies extremely adaptable and measurable. • With a fast changing and cluttered digital environment of today, these attributes become all the more valuable.  • With the help of marketing automation tool one can monitor the ROI of each campaign in right way • This will give you an idea of what works and what doesn’t.

8. A stronger sales and marketing relationship • Although sales hounds marketing for more leads, marketing blames the sales department for wasting the leads they worked so hard to acquire. • Marketing Automation carries out the job of strengthening the relationship between the two departments. • Marketing person can reach out to more prospects will give sales person more opportunity of sales. • This makes a win-win situation for marketing and sales.

9. Marketing Automation’s Promises • Increase the number of leads produced. • Increase the number of eligible leads you get. • Increase the number of sales you make. • Sales and marketing tools that are well-balanced. • Raise the average selling price. • Improves cross-selling and up-selling. • Determine the success of your marketing efforts. • Make a machine that generates leads indefinitely.

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