Career Opportunities in Digital Marketing 0

1. Career Opportunities in Digital Marketing Making a choice about a career can be an arduous process. Digital Marketing Courses are provided by Digital Trainee in Pune. It is a matter of balancing factors like stability over time and the overall level of support you desire, you have to choose a career that you enjoy. Digital marketing isn't a dream occupation that a majority of people take on when they are still in school. If you take a look at the potential opportunities available in this area, you'll notice that the future outlook for a career in marketing is absolutely positive, and it will stay that way by 2021. Digital Marketing Courses in Pune are provided by Digital Trainee. Career Opportunities in Digital Marketing - ○Digital Marketing Manager ○SEO Specialist ○Social Media Manager ○SEO Content Writer ○Content Marketing Specialist ○Pay Per Click or SEM Analyst

2. 1.Digital Marketing Manager :- Digital marketing managers are responsible for planning and managing marketing campaigns that promote the company's brands, products and services. Their duties include planning campaigns, analysing metrics, and identifying trends. He has particular experience in art directing and social media. ●Responsibilities - 1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. 2. Develop and monitor campaign budgets. 3. Prepare accurate reports on our marketing campaign’s overall performance. 4. Coordinate with advertising and media experts to improve marketing results. 5. Evaluate important metrics that affect our website traffic, service quotas, and target audience. 6. Work with your team to brainstorm new and innovative growth strategies. ●Requirements - 1. Bachelor’s degree in marketing or relevant field. 2. A minimum of 5 years experience in a digital marketing or advertising position. 3. In-depth knowledge of various social media platforms, best practices, and website analytics. 4. Solid understanding of HTML, CSS, and JavaScript is required. 5. Outstanding communication and interpersonal skills. 2.SEO Specialist :- As an SEO expert you will learn strategies, techniques and tricks to increase the number of visitors to a website and get a high-ranking placement on the search engine results page. By generating more leads for your business, you will open up new opportunities for growth and profit. This type of work can be referred to as content marketing or conversion rate optimization work and you may have the job of an online marketer or digital account executive instead. ●Responsibilities - 1. Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs.

3. 2. Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising. 3. Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites. 4. Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance. 5. Drive targeted and loyal traffic to a website by community building. 6. Use social media to distribute content and encourage more external sites to link to your content - giving you more authority. 7. Monitor the algorithms set by the search engines to keep up to date with changes. ●Requirements - 1. Two to three years of experience in successfully developing and executing SEO campaigns. 2. Experience with SEO industry programs, such as Google Analytics or Adobe Analytics. 3. Knowledge of keyword research and data mining tools. 4. Comfortable analysing high volumes of data on a daily basis. 5. Familiarity with WordPress or other content management systems. 3.Social Media Manager :- Social Media Manager is a professional who provides voice for the company on social channels. They are responsible for responding to comments and creating content. Social media managers look for opportunities to increase brand exposure for their hired company. ●Responsibilities - 1. Perform research on current benchmark trends and audience preferences. 2. Design and implement social media strategy to align with business goals. 3. Set specific objectives and report on ROI. 4. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency. 5. Communicate with followers, respond to queries in a timely manner and monitor customer reviews. 6. Suggest and implement new features to develop brand awareness, like promotions and competitions. 7. Stay up-to-date with current technologies and trends in social media, design tools and applications.

4. ●Requirements - 1. Proven work experience as a Social media manager. 2. Hands on experience in content management, Excellent copywriting skills. 3. Solid knowledge of SEO, keyword research and Google Analytics. 4. Excellent communication skills. 5. BSc degree in Marketing or relevant field. 4.SEO Content Writer :- An SEO copywriter uses a search engine optimization strategy to write a copy that boosts a website's search engine ranking. When writing a copy, SEO copywriters consider keyword density and prominence, tone, style, and readability in order to properly increase a website's position in search engine results. ●Responsibilities - 1. Implementing various elements of a client's content marketing strategy as instructed by Project Managers. 2. Optimising current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.) 3. Writing new SEO-friendly copy for pages on a client's website. 4. Press release writing (as well as other forms of PR--media pitches, articles, etc.) 5. Infographic creation and promotion. 6. Video Transcriptions. 7. Researching trending topics within a variety of industries. ●Requirements - 1. Excellent verbal and written communication skills. 2. A working knowledge of SEO and how it applies to content marketing. 3. Basic knowledge of HTML. 4. Flexibility to evolve strategies quickly & effectively. 5. Experience in Wordpress and Blogger (preferred). 5.Content Marketing Specialist :- Content marketing specialist is the person in charge of writing and editing content for digital marketing campaigns. In some cases, they may even be part of a larger content marketing strategy. These individuals are an important part of any marketing team. ●Responsibilities - 1. Meeting with the creative, marketing, and design teams to ideate and define content goals.. 2. Developing content strategies to effectively reach the desired target audience and marketing goals.

5. 3. Creating content for a variety of platforms including blogs, websites, and social media. 4. Ensuring that SEO and SMO strategies are effectively implemented. 5. Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments. 6. Tracking consumer and content analytics and generating reports and presentations. ●Requirements - 1. Bachelor's degree in literature, journalism, marketing, communications, or similar, Excellent written and verbal communication skills. 2. A portfolio of published work. 3. Familiarity with content management systems such as WordPress, Drupal, and Joomla. 4. Excellent computer skills with MS Office and Google Suite. 5. Good knowledge of various content platforms such as social media, blogs, and print media. 6. Pay Per Click or SEM Analyst :- The term pay-per-click (PPC) is used for paid advertising on the Internet, usually Google AdWords or Bing ads. Advertisers pay a fee every time they click on their ads. PPC experts use their expertise to provide advice on how to maximise PPC campaign results. ●Responsibilities - 1. Participate in forming effective paid search strategies 2. Launch and optimise various PPC campaigns 3. Monitor budget and adjust bids to gain better ROI 4. Track KPIs to assess performance and pinpoint issues 5. Suggest and develop new campaigns across multiple channels 6. Keep abreast of PPC and SEM trends ●Requirements - 1. Proven experience as a PPC Manager or Digital Marketing Specialist 2. Experience in data analysis and reporting 3. Knowledge of SEO and digital marketing concepts 4. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.), Excellent communication skills 5. BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.