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Digital Marketing Career | smbelal.com

As simple as it sounds, digital marketing is just marketing through digital channels or platforms. Digital marketing is a marketing structure developed to promote brands and merchandise online and thru alternative digital channels. Furthermore, most businesses have a specific audience they're making an attempt to reach.

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Digital Marketing Career | smbelal.com

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  1. DIGITAL MARKETING AS A CAREER Nearly everything you need to know

  2. TABLE OF CONTENTS WHAT IS DIGITAL MARKETING? MARKETING TOOLS YOU SHOULD KNOW HOW TO USE 01 03 SKILLS REQUIRED TO GET HIRED AS A DIGITAL MARKETER HOW TO FIND DIGITAL MARKETING JOBS? 02 04

  3. INTRODUCTION Digital marketing is an umbrella term that includes any and all of the online strategies that companies use to identify, build, and target an audience in the hopes of turning them into customers. Like traditional marketing, digital marketing focuses on promoting and (hopefully!) selling a product or service. Digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted and relatable ways—an approach that’s often referred to as “conversational” marketing. 

  4. Yes, the job title “digital marketer” exists, but the beauty of digital marketing is that there are many other roles you can explore if you’ve learned the basics of digital marketing. Most digital marketers evolve into niche categories depending on their interests and skill set. Here are just a few digital marketing job titles you can land, along with their average salaries as of writing: COMMON DM JOBS+ SALARIES • Content strategist ($72,742/year) • Content marketing manager ($81,087/year) • SEO specialist ($54,088/year) • Social media manager ($50,489/year) • Paid ads manager ($47,079/year) • Digital marketing manager ($73,114/year) • Partnership marketer ($50,528/year, $81,078/year for • management positions) • Branded content manager ($64,367/year) • Audience development manager ($77,646/year)

  5. #1 The Buyer’s Journey and Sales Funnel Data Analysis/ Analytics Content Marketing/ Content Strategy Social Media Marketing Search Engine Optimization (SEO) Paid Ads General Tech Skills SKILLS REQUIRED TO GET HIRED AS A DIGITAL MARKETER #2 #3 #4 #5 All the digital marketing skills broken down #6 #7

  6. MARKETING TOOLS YOU SHOULD KNOW HOW TO USE ANALYTICS SOCIAL MEDIA MANAGEMENT URL BUILDERS EMAIL MARKETING PLATFORMS SEO RESEARCH Some companies use Hubspot, others Google Analytics, and there are plenty of other lesser-known platforms to track site traffic as well. Still, learning your way around Google Analytics is a great place to start if you’re new to digital marketing. Mailchimp, Converkit, Constant Contact…multiple tools that offer similar features. If you’re working in digital marketing, chances are you’ll wind up using one of them, so learn the ins and outs of at least one of these platforms ASAP. Different companies use different social media scheduling tools. There’s MeetEdgar, Hootsuite, Later,  Buffer. Most offer free trials, so you can see how they work by scheduling some mock campaigns. Many sites recommend using Google keyword planner for SEO research, and it’s a great (free) tool to get familiar with. That said, the giants of SEO include: Moz, ahrefs, and SEMRush. All of these platforms are pretty expensive, but they do offer free trials if you’re feeling particularly driven to explore what they offer. Chances are that if you land any digital marketing job, you’ll need to know how to build trackable URLs, so you can monitor your campaigns.

  7. WHERE TO LEARN DIGITAL MARKETING SKILLS You can start learning all these digital marketing skills via free online courses, including the Moz SEO guide we suggested earlier. Hubspot also provides great digital marketing tutorials. And Many digital marketers will tell you that a good part of your work will involve reading up on marketing trends as they develop (it’s an evolving field!).

  8. BUILDING A DIGITAL MARKETING PORTFOLIO Offer to help friends/acquaintances. Ask for testiomonials. #2 #4 #1 #3 Plan some mock projects. When adding projects to your portfolio site, focus on result.

  9. #2 #4 Have an Elevator Pitch ready Resumes and cover letters are important too FINDING A DIGITAL MARKETING JOB #1 #3 #5 Search DM Job Boards Send your portfolio every time Practice some common digital marketing interview questions

  10. THANKS FOR WATCHING! Does anyone have any questions? hello@smbelal.com smbelal.com / xhubho

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