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Introduction to Google Adwords.

Google adword is the main revenue model for Google.It is main part of Digital Marketing includes PPC, CPC, CPA, CPM, CTR and QS.<br>

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Introduction to Google Adwords.

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  1. Digital Trainee India’s 1stPractical Digital Marketing Training.

  2. Introduction To Google AdWords

  3. What is Adwords?

  4. Google AdWords is a web advertising service, by Google Inc., where advertiser pay for there advertising copy to show the user.

  5. 1. CPC- Cost Per Click It is a great tool for understanding the basic costs of a campaign at a basic level. Most business owners have an idea of how much they are willing to pay for a lead and this simple calculation gives them a figure to work with. Formulae:Total Spend / Total Number Of Clicks www.digitaltrainees.com

  6. 2. CPM-Cost Per Thousand Impression CPM stands for 'cost-per mille' but is more commonly known as 'cost-per-thousand impressions'. This metric allows us to understand how much it costs to get an advert in front of the eyes of the people the campaign is targeted at. Formulae:(Total Spend / Total Number Of Impressions) x 1000 www.digitaltrainees.com

  7. 3. CPA-Cost Per Acquisition Cost Per Acquisition is a metric that all mark- etersshould find insatiably useful. It examines the relationship between total advertising spend and the number of conversions the account achieves. Formulae:Total Spend / Total Conversions www.digitaltrainees.com

  8. 4. CTR-Click Through Rate A simple but hugely important calculation, 'click-through rate' allows us to understand licking on an advert in relation to how many times it is being shown. Formulae:Total Clicks / Total Impressions www.digitaltrainees.com

  9. 4. CTR-Click Through Rate A simple but hugely important calculation, 'click-through rate' allows us tounderstand licking on an advert in relation to how many times it is being shown. Formulae:Total Clicks / Total Impressions www.digitaltrainees.com

  10. 5. ROI-Return On Investment Return On Investment (ROI) is the holy grail of all the marketing metrics. ROI allows us to understand how much benefit a business is getting from a specific ad campaign. Itlooks at the fundamental building blocks of a basic sale, taking into account total revenue and incurred costs. Formulae:(Revenue - Cost) / Investment Cost X 100 (for %) www.digitaltrainees.com

  11. 7. QS-Quality Score Quality score is always be 1 to 10 score. This is very important in paid marketing. Parameter for Good quality Score; 1. Quality of your landing page2. Keyword relevancy in Ad copy.3. Past CTR must be high www.digitaltrainees.com

  12. 8. How AdWords Works www.digitaltrainees.com

  13. Google Adwords www.digitaltrainees.com

  14. Visit: www.digitaltrainee.comCall Now : 020-65334545 / 8983765316email: info@digitaltrainee.comAddress: Digital Trainee 2ndfloor, 7/3 manohar apartments,behind lagu bandhu jewellers, Near nisarg hotel, Karve road, Nal stop Pune - 411004 contact us.

  15. Thank You !

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