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Social media strategy framework-digtial trainee

A social media strategy framework to grow your business at a faster speed by the digital trainee.<br><br>For more information please visit: digitaltrainee.com

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Social media strategy framework-digtial trainee

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  1. Social Media Strategy Framework Digital Trainee India’s 1st Practical Digital Marketing Institute

  2. OVERVIEW The purpose of the document is to establish the overall social media strategy for (INSERT COMPANY NAME). The contents of this plan includes: Business Goals & KPIS Target Audience Platforms & Content Strategy Messaging Approach Amplification Governance Monitoring

  3. BUSINESS GOALS & KPIS Write 2-3 sentences explaining why you are using social media and how will that help you grow your business. I have listed below a format, please tweak as needed. Business Goal: X Social Media Goal: X KPIS: X

  4. Targeting Who Are We Looking to Reach?

  5. TARGET AUDIENCE INSERT HEADLINE DESCRIBING TARGET AUDIENCE. Quick Description of target audience. • Age Range: 18-45 • Gender: Any • Location: Pan India INSERT PICTURE

  6. Platforms & Content Where Do We Reach Our Audiences, and With What Media?

  7. PLATFORM & CONTENT STRATEGY

  8. Messaging What Do We Say To Our Audience?

  9. MESSAGING What are the key messages you will say to your audience, through your social content? AWARENESS • Message Association: X • Educational: X • Social Proofing: X • Direct Response: X CONSIDERATION CONVERSION

  10. Amplification How Do We Scale Our Efforts With Paid Social Ads?

  11. AMPLIFICATION STRATEGY Paid Social Ads Strategy In this section, you describe how you will use paid social media ads to help accelerate your progress toward your business goals. 1. How often will you run advertising campaigns? 2. Will you run different messages during the week vs. weekend? 3. How much are you budgeting to spend? 4. What geographical areas will you target? 5. How long will you campaigns typically last?

  12. Governance What Are The Rules Of The Road?

  13. GOVERNANCE How will you manage your social media community? Tell us a summary of your overall approach. • RULES OF THE ROAD: • We will respond to social media comments that fall under the follow criteria: • A • B • C • We will not respond to comments that are XXX • Our team will respond daily to users to provide a sense of responsiveness. • If there are issues raised by our social media community with our business and/or products, we will follow this escalation process…(INSERT PROCESS)

  14. Monitoring How Do We Improve Our Results Overtime?

  15. MONITORING • WEEKLY: We will provide weekly reporting for all channels that include our primary KPIS: • X • X • X • MONTHLY: Every month, we will do a deep dive that will include breakdowns of reporting into the following sections: • By Channel • Organic Vs. Paid • Age/Gender • QUARTERLY: Every 3 months, we will evaluate the overall performance of our social media strategy and propose changes based on our learnings.

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