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Blue and Black Modern Human Resources Management Presentation

Digifussion is a top digital marketing agency dedicated to helping brands grow in the digital space. With expertise in SEO, social media marketing, PPC, content creation, and web design, Digifussion delivers data-driven strategies that boost visibility, engagement, and sales. The agency focuses on creativity, innovation, and measurable results to empower businesses in todayu2019s competitiveu00a0market.

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Blue and Black Modern Human Resources Management Presentation

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  1. Fradel and Spies Introduction to Social Media Marketing Pragati Gupta www.digifussion.in/smm/

  2. What is Social Media Marketing A digital marketing strategy that uses social media platforms to promote products, services, or brands. Platforms include Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, Snapchat, and TikTok. Involves content creation, paid advertising, community engagement, and analytics ATE

  3. Types of Social Media Marketing Influencer Marketing Organic Marketing Paid Advertising A digital marketing strategy that involves partnering with individuals (influencers) who have a loyal and engaged audience. Influencers promote your product, service, or brand through their content on platforms like Instagram, YouTube, TikTok, and blogs. Based on trust and credibility built between the influencer and their followers. Organic marketing refers to non- paid strategies used to naturally attract traffic, engage audiences, and grow brand awareness. Focuses on building trust, relationships, and long-term results through valuable content. Unlike paid ads, organic methods don’t rely on media spend. Paid advertising involves promoting content, products, or services using paid placements on platforms like Google, Facebook, Instagram, YouTube, etc. Also known as Pay-Per-Click (PPC), sponsored ads, or media buying. You pay for visibility—each click, impression, or action costs money.

  4. Popular Platforms & Strategies Facebook: Run targeted ads using Facebook Ads Manager. Use Facebook groups for niche engagement. Share behind-the-scenes and customer testimonials. LinkedIn: B2B marketing and professional networking. Share industry news, insights, and long-form content. Leverage LinkedIn Ads and sponsored content Instagram: Focus on visuals, reels, and stories. Use hashtags to improve discoverability. Partner with influencers and use shopping features. Twitter: Best for real-time updates and conversations. Use Twitter threads for storytelling. Engage with hashtags and trending topics

  5. Pinterest: Ideal for visual-based industries like fashion, food, and home decor. Create keyword-rich pins that link to websites or blogs. TikTok: Short-form videos with trending music and effects. Engage younger audiences with challenges and creative storytelling.

  6. Key Components of an SMM Strategy Goal Setting: Define specific objectives (brand awareness, leads, etc.). Audience Research: Know who your target customers are. Content Calendar: Plan and schedule posts for consistency. Engagement: Respond to comments, DMs, and reviews actively. Performance Analysis: Use tools like Meta Insights, Google Analytics, or third-party platforms (Buffer, Hootsuite).

  7. Tools for Social Media Marketing Content Scheduling: Buffer, Hootsuite, Later. Design & Editing: Canva, Adobe Express. Analytics & Reporting: Sprout Social, SocialPilot, Google Analytics. Social Listening: Brand24, Mention.

  8. Best Practices Post consistently and at optimal times. Use high-quality visuals and engaging captions. Include call-to-actions (CTAs) in posts. Monitor competitors and trends. Adapt strategy based on analytics.

  9. Challenges in Social Media Marketing Algorithm changes affect reach. Handling negative comments/reviews. Maintaining consistent brand voice. Time-consuming content creation. ? Trends in 2025 Short-form video continues to dominate. AI tools for content creation and automation. Emphasis on authenticity and user-generated content. Social commerce (shopping directly from social media).

  10. Thankyou DIGIFUSSION93@gmail.com Website : www.Digifussion.in Phone : 9235284506 Location : Varanasi

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