The CEO Story Features Digidrub: Carving A Digital Space For Surging Growth

2. Cover Story DIGIDRUB Carving a Digital Space for Surging Growth ANINDA BOSE Founder & Managing Partner of DigiDrub B continues to modify itself in the most sophisticated manner. When many digital agencies are trying to help several other enterprises build a digital footprint, DigiDrub has emerged as a unicorn in this industry. usinesses are making a quick digital transformational shift to sustain the present competitive scenario. With the digital drive making a substantial difference for enterprises in the manner they perceive, organize, operate and behave, business environment Per Reportlinker, the Digital media and marketing industry in the USA was about US$ 322.5 Billion in 2020, estimated to become $ 640.2 Billion by 2027 making it amongst the highest growth sector in the world. In its brand-new edition, ‘The CEO Story’ presents the success story of DigiDrub that is determined to instigate disruption and innovate at the same time. At a virtual interaction with our team, the company’s Founder, and Managing Partner Aninda Bose (pron: Awe-nin-though) discussed multiple aspects of his vision and mission for this digital juggernaut. AN OVERVIEW OF THE COMPANY DigiDrub is aligned with transforming enterprises by leveraging the entire stack of digital marketing, web, Virtual and Augmented Reality (VR/AR). Its service vertical has three divergences so far- • Interactive Web and Mobile development and management • Full stack of Digital Marketing, Content Creation and Social Media Management • Developing enterprise grade AR&VR simulations The CEO Story The CEO Story INDIA | WWW.THECEOSTORY.IN | APRIL 2021 INDIA | WWW.THECEOSTORY.IN | APRIL2021

3. As rendering predictability, and scalability to the clients, Aninda cites that DigiDrub is ensuring quality advantage by utilizing AI (Artificial Intelligence), and ML (Machine Learning) while performing deep research before strategy development, and execution; the holy grail of Deep Analytics, Technology and Cognitive triggers (Creativity) executed by a skilled global workforce has helped DigiDrub build a robust business model. DigiDrub is an award winning global digital agency. It tracks societal and market transitions at scale through Deep Learning engines to create predictable solution-based outcomes. “ We are a digital agency obsessed with beauty, algorithms and modern technology platforms. We focus on Branding, Market Making, and Super Sizing our customers’ digital footprint, and business. Our clients say that we sit at intersection of Deep Learning, Cognitive Triggers, and Disruptive Technologies, asserts Aninda Bose. PERCEPTION OF R&D DigiDrub utilizes tech-innovations and custom algorithms for this purpose (such as AI/ML-laced engines). “Owing to our R&D team, the research-based projects that might have taken several months for completion can now be performed within few minutes by leveraging proven algorithms and platforms. Better the research on normalized data, better the outcome,” quotes the Founder. ” The strategies for the identification of the customers’ aspired targeted market allows DigiDrub to offer relevant digital assets – websites, blogs, Vlogs, micro and production videos, digital banners, e-documentation, VR simulations etc. DigiDrub Project Leads and Associates The engineers at DigiDrub develop hyper-scalable, responsive, secured, mobile-first websites using Color Wheel Science and Fractals to create engaging digital assets. A combination of robust AI-Engines, Google Data Studio and Analytics ensures the clients get actionable insights with radical transparency. IDEA BEHIND INCEPTION Headquartered in New Jersey, the USA, DigiDrub, a multiple award-winning agency, has become a credible name in the digital agency space. Owing to its cosmopolitan reach in different markets, the company is being substantive to the relevant industrial space. With years of experience as a leader in both public and private companies, Aninda Bose has emerged as a global citizen and a purposeful leader, who has contributed to the success of many public, and private corporations. And while doing so, he keenly observed unambiguous digital transformation across the business world. The digitalization drive has enhanced the overall experience of mankind causing a major societal transformation. Amidst this backdrop, he recognized the need of Small and Medium Enterprises (SMEs) that couldn’t afford the intelligent marketing solutions to meaningfully compete with the industry giants. Such SMEs due to bandwidth and budget constraints can be inefficient to develop impactful digital marketing strategies and purposeful digital content to compete with its deep-pocket, larger counterparts. Realizing this scenario, Aninda saw the opportunity to service progressive SMEs in this digitally disruptive societal shift by ensuring appropriate solutions at an agreeable cost. He also saw the opportunity to create VR/AR solutions to help patients in trauma, and organizations which are adopting non-invasive trainings and simulations. An effort to build a purposeful company. Today, DigiDrub serves progressive start-ups, SMEs to global enterprises. The CEO Story The CEO Story INDIA | WWW.THECEOSTORY.IN | APRIL 2021 INDIA | WWW.THECEOSTORY.IN | APRIL2021

4. ABOUT THE WORK CULTURE DigiDrub has established a culture of conviviality. “Our company has a millennial-friendly, non-hierarchical, please-embrace-failure culture- our meetings are super-short and radical transparency is maintained. We do have respectful conflicts, and I welcome that, but we also realize that we are members of a jazz band,” says Aninda. PROCESS OF CREATION - DIGITAL ASSETS: “We have a simple internal thinking, produce everything which looks good. The cosmetic industry serves as a constant reminder,” quips, Aninda. MyAbhilasha, NGO in West Bengal, India is supported by DigiDrub He adds, “Perfection is the hurdle of great ambition; what’s excellent to you may not be even good for others, so for us good-enough, or as a stretch very-good-enough is the mantra. We use research-backed fractals, color wheel inputs where applicable to build human centered designs.” DigiDrub as of Feb 1, 2021 has over 22 Million Digital Assets in their cloud archive which can be re-purposed for their clients. They have successfully executed over 5300 projects and manages e-commerce and campaigns of online retailers across 9 countries. The near zero-attrition rate in the company testifies its cordial and open- door policy. “Happy colleagues and happy customers make a good company. Our client contacts are our best sales leaders, they consistently refer us to other prospects - all our customers, till date, are through word-of-mouth,” states Aninda. The company is constantly experimenting with algorithms to create unique digital assets including blogs, and articles at scale for its clients. In the VR space, the company has conceived, and produced complex simulations, and training products for some of the world’s top organizations. “We have an opportunity to build transformative VR products in 2021 for the healthcare industry, including developing products that can improve patient outcomes. It is an exciting time for us as it is core to our purpose,” elucidates Aninda. DigiDrub’s HR policy has allowances like “hook-up” and “break-up” allowances, Aninda says, “We have songs on break-ups, why can’t we have break-up and hook-up allowances?” KNOWING THE PULSE IS THE KEY When asked to unveil a few exclusive strategies that they implement to stay ahead of the curve, Aninda replied, “Broadly, it is a three-part strategy, first, building a curious and happy workforce, second, customer obsession, and third, a learn-everything company.” DigiDrub is actively encouraging selected clients to build AR and VR experiences on their websites for their products and/ or services. A large percentage of DigiDrub’s workforce are women, something Aninda is delighted about. “Whether it is my mother, sister or wife, I’ve found women being very diligent, sure-footed and empathetic. I couldn’t have launched DigiDrub without the constant and selfless support of my wife, Debanjalee.”, he adds. “With the cost of modern VR headsets going south, availability of faster and cheaper internet speed, and network anywhere, we will see every industry getting disrupted and the training, and simulation industry will change forever. All progressive product websites will be actively incorporating AR and streaming VR solutions,” says a confident, Aninda. “Functional and domain experts will create point applications on their own without the help of expert coders on these low-no code platforms. Few million additional applications by 2022 is a reality”, he says. MILESTONES SO FAR AND PROSPECTS FOR THE FUTURE Aninda has been conferred with ‘American Business Award- Best Marketeer - bronze’. And the company has bagged several top honors. “I believe independent, credible honors are a reassurance that our clients and employees are happy and satisfied,” conveys Aninda. DigiDrub is in a continuous process to join hands with progressive customers possessing the notion digital or death. Undoubtedly, the Covid-19 pandemic has pushed and made the doubters understand the eventuality of digital. When asked on his overall views on AI, he said, AI will make a deep impact on all industries, but he is excited to see the impact it will have on health, and crime prevention. It is totally realistic to think, that in a decade, falling sick will be optional. He adds, everything comes with its pitfalls, so democratizing AI and implementing AI ethics in society will be crucial. So far, DigiDrub takes delight in conveying that they are sitting on a healthy pipeline. By mid-2021, they have envisioned to double their customer base, and triple their revenues. And for the domestic Indian market, the company has decided to be a reliable partner of digital transformation for progressive global enterprises – a parallel focus for 2021. THE LEADER’S PERCEPTION OF TECHNOLOGY Aninda believes that every progressive enterprise, irrespective of their sector is a technology company. “I foresee the future of jobs to have diverged in two types of human-system interactions, humans providing inputs to machines, and the other, machines advising humans,” opines Aninda. Scaling with its 11 exclusive platforms, the company is still striving for more platform-adoption. The headcount at DigiDrub has not multiplied proportionately as per their client’s count that validates their mission to trigger non-linear growth and have the constant ability to punch above their weight class. In the future, they will forge ahead with the same strategy where the adoption of AI engines and automated platforms will remain the prime focus. EMPATHY IS THE KEY TO INFLUENTIAL LEADERSHIP Aninda states that a plethora of leadership philosophies has been documented about empathy across the globe. He adds, “Enterprises with full adoption of secured cloud, automation and deep analytics will sustain, others, irrespective of their size will seize to exist by 2023. I also see blockchain use cases in every sphere.” For him, it is all about taking pride in assisting the co-workers towards their individual success. “As a senior colleague, I will be happy to find DigiDrubbers commencing their own business ventures or pursuing something that they always wanted to do, my good managers expected that from me too. I am sure everyone has a dream,” Aninda asserts smilingly. DigiDrub’s existing customers are rapidly expanding their digital marketing activities which is also acting as a catalyst for their organic growth. The two other areas where he is confident will experience hyper growth is the low to no-code platforms market, and intelligent assistants. The CEO Story The CEO Story INDIA | WWW.THECEOSTORY.IN | APRIL 2021 INDIA | WWW.THECEOSTORY.IN | APRIL2021