10 Reasons Why Your Business Needs A Mobile App .

1. 10 Reasons Why Your Business Needs A Mobile App The mobile app development market has skyrocketed rapidly due to the increasing number of organizations producing mobile apps. The total number of Mobile Apps downloaded in 2018 was 205.4 Billion, and the figure is supposed to rise to 258.2 Billion by 2022. According to Statista, 67% of the world's population are into extensive use of mobile phones, and total revenue in the app market is projected to reach $420.70 billion in 2022 With strategy and planning up front, a mobile app can take your business to the next level and help you get ahead of your competition. You can associate with a stalwart mobile app development services company that can take your mobile app to the next level. Research conducted shows that mobile apps have 3x higher conversion rates compared to a mobile website. Mobile apps are easier to use because of the thought given to UI/UX- it is particularly

2. refined as opposed to websites and webapps In this article, let's break down the Top 10 Reasons Your Business Needs A Mobile App. 1. Build a Stronger Brand A mobile app can add tremendous value to your business, and it largely increases the brand awareness The higher the value you offer your customers, the more they are inclined toward your brand. It's inevitable to achieve a deep brand experience without intensive branding efforts. Here's where branded mobile apps come in. Branded apps have skyrocketed to a greater extent. More than old-school brand marketing options such as TV or outdoor advertising, branded apps have proven highly effective in recent years. The branding elements such as logos and color combinations and most importantly, when you know the essential features for designing a great mobile app, the better the impact you can expect on your brand marketing results. "Marketing companies are using mobile apps to accelerate their brand and maintain a burgeoning relationship with their consumers." Mobile phones are now hardwired to our everyday lives, seeing a high amount of usage time. App owners can harness this channel to their brand's advantage. You can even use the data collected from this app to understand your target audience better and improve your brand marketing strategy.

3. You can understand the target audience better by leveraging the data collected from the mobile application, ultimately improving your brand marketing game plan. 2. Boosts sales Statistics show that the number of mobile orders accounts for up to half of all orders online, giving you an impactful reason for building your robust and scalable mobile app. The average user spends half of their time using their mobile phones, captivating more attention from online users. There are numerous ways to accelerate your business results based on the product you're selling. Online retail giants offer products which can be sold off their websites. You can get them at your doorstep, and mobile apps can bolster your sales to a great extent. The live example would be the dominos app In 2015, The Pizza Giant Domino's pizza stated that their business grew to 19% in just three months, all because of their robust mobile app. Currently, over 52 % of their orders are placed through mobile apps.

4. 3. Generate Customer Loyalty To make customers keep coming back to you, you would want to offer them something valuable in return. Retaining customers and making them stick to your brand is quintessential to long-term growth for your business. A mobile application version will help in facilitating this feature.

5. You can start with Loyalty programs. Practices like allocating reward points post purchase brings a sense of accomplishment to customers, which would encourage them to make future purchases through the same app to earn more points and use them to unlock additional services. Although a loyalty program might be helpful here, a robust mobile app with a well-crafted user experience can build loyalty. Here are examples of how you can leverage loyalty programs for your business 1.Offer dedicated discounts only to mobile app users. 2.Reward customers for logging into your mobile application daily. 3.Enable users to pay for services using your mobile application. 4.Allow customers to accumulate loyalty points that can be redeemed for discounts. Food Delivery apps like Zomato and Swiggy are inculcating this practice to boost customer loyalty and drive sales. Starbucks has developed an excellent mobile-based loyalty program that propels mobile customer engagement and sales. The company's 40 % Revenue in 2020 has predominantly come from its extensive loyalty programs. 4.Quantifying Analytics

6. For establishing a business and making it grow, customer insights are crucial. Also, if you are looking for a champion marketing strategy, ensure you understand your customers' behavior. You can leverage technology to understand your customers better, which can benefit from gaining valuable insights from mobile applications. You may track downloads, user engagement, and products that consumers are interested in, among other things, aided by a mobile app. If you keep track of these metrics over time, you can leverage your data to create a better digital strategy, potentially highly benefiting your business. Multiple analytics tools can provide you with all the utility you require to gather insights from your users. Commonly tracked metrics include: 1.Daily, weekly, and monthly users. 2.Users' demographics such as age, gender, device type, etc. 3.Downloads and uninstalls. 4.Retention rates. 5. Increase Customer engagement According to Moengage, we have 5.32 billion mobile phone users and over 4 billion consumers using online social media channels. Today, people are engaged in various platforms and channels. Brands need to understand that customers should be engaged in various stages of their purchase journey. If you constantly boost how customers engage with your brand, you will rapidly increase CLV and Return on Investment. Although there are several features to boost customer engagement, the predominant feature you can use is segmented targeting, which involves constructing multiple user categories and controlling the content distributed to each user segment. User segmentation helps you send personalized in-app messages and provides recommendations that help deep dive into your customer's journey.

7. Regardless of the mammoth features we offer, the Visual design and the UI plays an indispensable factor in keeping the users hooked on the page. 6. Create a direct marketing channel You could use millions of ways to market your product/service, and most digital channels use mass targeting options to target customers. The rise in mobile apps is evolving a way to change all that. The remarkable reason to have a mobile app for your business is that it can be a direct marketing channel to target your consumers. The most striking and promising way you can deploy is Push notifications. It can enable you to send personalized messages directly to your customers. We can send personalized offers and discounts to your customers directly, and push notification campaigns help in increasing your open rates and boost ROI.

8. For instance, Shake Shack uses a question to get the user's attention to its newly launched food item. The copy is casual, and it's well crafted to inspire engagement. "App Users who have opted into receiving push notifications exhibit 88% higher app engagement rate." Your mobile application should be developed so that users get a positive perception of your brand through in-app content and marketing efforts. 7. Connect to Social Media Engagement is the impetus of the internet. The more time your customers engage in your mobile application, the higher the ROI.

9. Leveraging social media campaigns on Facebook, Instagram and YouTube is a phenomenal way to get your mobile application all the recognition you want post launch. After you get the required desirable downloads, galvanize the new users to sign up with their social media accounts to your mobile application. This makes social media sharing seamless moving forward. Meanwhile, you can add social media buttons and other shareable CTAs to your app. Beyond share buttons, you can boost customer engagement by integrating the app with social media feeds. Promoting content on social media for mobile devices and various products and services is a pragmatic approach to amplifying mobile customer engagement and sales. From among the 3.81 billion existing social media users, 98.71% of people access social media from their mobile devices. Commented [1]: https://backlinko.com/social-media- users Commented [2]: 8. Provide Instant Customer Service According to studies from Hubspot regarding customer service stats, consumers seek support via mobile devices. Mobile customer service benefits both the business owner and the customer in numerous ways. Customers help themselves to acquire information. Customers help themselves to acquire information.

10. Introducing an intuitive, easy-to-use help center into your mobile application can be a remarkable way to help your customers find answers to their questions. The customer service team receives fewer questions. The customer service team receives fewer questions. With the rising customer expectations, a mobile app can effectively reduce the pressure on your employees. Based on the Based on the FAQs that mimic that mimic human behavior patterns while interacting with customers to find resolutions to their human behavior patterns while interacting with customers to find resolutions to their queries. queries. FAQs by the by the customer, we customer, we can also deploy Chatbots. Chatbots are conversational tools can also deploy Chatbots. Chatbots are conversational tools 9. Have a Competitive Edge in Your Niche Not all brands and businesses can leverage a competitive and scaled mobile app to increase their sales. There might be a plethora of reasons like lack of time and technical knowledge and the high costs associated with building a mobile app. This is where you can build a robust mobile app, giving you a significant competitive edge in the market. The change in the mobile commerce and consumer behavior trends post covid era could be the primary factor behind this. Also, there's an impeccable demand for instant communication and increased dependency on mobile applications. Adding to this, If you can think out of the box with your application and its objectives, you can go on a Giant massive leap ahead of our competitors, leading to a perpetual upward trajectory.

11. 10.Payment Channels and Hassle free money transactions We have heard recently about issues in online payments and many scams happening around this. This creates a lot of confusion, and people are skeptical about purchasing on the internet. Having a mobile app for your business establishes a secured and assured platform for customers to make online payments hassle free. With a consolidated payment framework in your mobile application, there's eventually no trouble with cash flow into your business Also, the customers will feel safe paying through the integrated payment wallets. Conclusion It's so obvious that mobile applications are the next holy grail. It's crucial to be ahead of the curve with technology. That's why building a mobile app is a sensible step in bolstering your business and ensuring it stays lucrative. In today's digital era, most of the traffic is empowered by mobile devices. Getting a mobile application for your business puts you in the perfect position to leverage this trend. Looking to set up a mobile app for your business? Get in touch with us right away. Let's get things rolling.