Sales Skills and Techniques

1. Sales Skills and Techniques The ability to sell is crucial to success in any business. Salespeople earn 20% higher salaries than non-sales employees. Here are some tips from Desmond Brifu to help you improve your sales skills. Understanding the sales process Sales is a complex and competitive field, and without a sound understanding of how the sales process works, it isn’t easy to succeed

2. 1. Know Your Audience The first step to selling anything is understanding who you are selling to. It’s not always about knowing what they want but knowing what motivates them to buy. You need to know what makes them tick to understand how to best reach out to them. 2. Be Yourself The best way to get ahead in any business is to be yourself. People will remember what you do, not necessarily who you are. You have to be able to adapt to different situations, change your style, and understand how people think. Moreover, you must be open to being wrong, learning from others’ mistakes, and having fun. 3. Make Them Feel Important People love to feel special. When you make them feel special, they’ll respond positively to you. A great way to make people feel important is to ask questions about themselves. Ask open-ended questions that allow them to talk about themselves. Then listen carefully to what they say, suggests Desmond Brifu.

3. 4. Listen More Than You Talk Salespeople often talk about how much they listen to their customers. But research shows that listening makes salespeople more effective. When you listen carefully, you get accurate information about what people want and need. And if you ask questions, you gain even more insight. Overall, sales skills can be improved in many ways. Sales training courses, reading sales literature, and practicing sales techniques are great ways to develop your sales skills. Networking with other sales professionals is also a great way to improve your sales skills.