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OTT platforms have been able to capture the UAE market with great success. However, despite their global presence and abundant content, they are losing subscribers in UAE. Netflix was launched in UAE in January 2016 and has been struggling ever since.
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Why are OTT Platforms Losing Subscribers in UAE? Here is where your presentations begins www.desertcart.ae
Why are OTT Platforms Losing Subscribers in UAE OTT platforms have been able to capture the UAE market with great success. However, despite their global presence and abundant content, they are losing subscribers in UAE. Netflix was launched in UAE in January 2016 and has been struggling ever since. www.desertcart.ae
Why are OTT Platforms Losing Subscribers in UAE? Although it doesn’t reveal its subscriber base, a research firm recently claimed that it has around 5.5 million Netflix subscribers in UAE in 2022.There could be multiple reasons why Over-The-Top (OTT) platforms are losing subscribers in the United Arab Emirates (UAE). Some of the reasons could include: www.desertcart.ae
Why are OTT Platforms Losing Subscribers in UAE? Many customers are buying streaming sticks onlineto watch their favorite content, therefore, increasing the subscriber base. Some OTT platforms may have increased their subscription fees, which could be a reason for subscribers to cancel their subscriptions. www.desertcart.ae
About Netflix Netflix is a TV show and movie streaming service with more than 100 million subscribers globally. It is one of the world’s largest streaming services and has been in business for over 15 years now. www.desertcart.ae
About Netflix However, its subscriber growth has been falling drastically, since it last raised pricing. In fact, it lost 1 million subscribers in the last quarter alone which resulted in its shares tumbling around 20% which is the Netflix loss in UAE.The availability and quality of content could be a factor in why some subscribers are losing interest in OTT platforms. www.desertcart.ae
About Netflix The company’s big market is UAE where it faces tough competition from global peers like Amazon Prime and Hotstar. But it remains to be seen if the streaming giant can make significant progress this time around or if it will repeat old mistakes again! www.desertcart.ae
Issues the OTT Platforms are Facing in UAE In some areas of the UAE, internet connectivity may not be up to the standard, leading to a poor viewing experience for users and causing them to cancel their subscriptions. www.desertcart.ae
Issues the OTT Platforms are Facing in UAE Privacy concerns and the protection of personal data are becoming increasingly important to users, and if they feel that their data is not secure, they may opt out of using OTT platforms. www.desertcart.ae
Issues the OTT Platforms are Facing in UAE With access to increasingly affordable internet, coupled with a proliferation of smartphones, UAEns have flocked to OTT platforms. Yet there are several factors at play when it comes to OTT subscription in UAE, from pricing and perceptions about value for money, to widespread piracy through websites and Telegram groups that usually allow their members to watch content on mobiles, tablets, laptops, or desktops for free. www.desertcart.ae
Issues the OTT Platforms are Facing in UAE Most of the OTT platforms are not only focusing on attracting urban and metro customers but also viewers from tier-2, tier-3 cities, and even small towns. The OTT players have a simple business proposition. www.desertcart.ae
Issues the OTT Platforms are Facing in UAE They provide users with a selection of television shows, series, and films at an affordable price point. They also focus on quality content. The popularity of OTT services like Netflix and Hotstar in UAE is high in urban areas but low in rural parts. www.desertcart.ae
Issues the OTT Platforms are Facing in UAE It is important to note that these reasons could vary from platform to platform and from region to region within the UAE. It is also possible that a combination of these reasons could be contributing to the loss of subscribers for OTT platforms in the UAE. www.desertcart.ae
Issues the OTT Platforms are Facing in UAE The company aims to be more than just a place for users to store their recordings: it also wants to be a place for users to discover content from around the country and from around the world. www.desertcart.ae
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