DIGITAL MARKETING PRESENTATION

1. DIGITAL MARKETING PRESENTATION

2. DIGITAL MARKETING Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

3. SEARCH ENGINE OPTIMIZATION SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The

4. better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Search engine optimization (SEO) is the process of affecting the web visibility of a website or a web page in a SERP (search engine result page) unpaid effects—often called natural” or organic results. In preferred, the sooner (or better ranked on the search results page), and greater frequently a website seems within the search product listing, the greater visitors it will get hold of from the search engine's users; those visitors can then be converted into clients. Why website owners go for search engine optimization (SEO)? Let's believe you're trying to find a keyword in Google, and you get numerous website and web pages inside the rating. The next what you will do is click on at the website which comes in the second, third, or pinnacle five positions. So let's imagine if there are a hundred individuals who are searching for the exact keyword in Google, the website that's coming inside the top position gets so much leads. This is the development of doing search engine optimization. Search engine optimization rankings are not constant. It keeps on changing. WhiteHat SEO? White hat SEO helps improves a website's performance while still following the algorithm of the search engine. If a company used Google, they would bind by their terms and conditions when utilizing their SEO services. White hat SEO is a longer lasting technique than the other types of SEO because you are bound by the rules and regulations. It offers quality content and uses keywords to help consumers find a business’s website. You may also pay for ads to help promote your website and get more customers to visit as well. Black HatSEO: Black hat search engine marketing is growing their ranks of any websites in SEO but if we are using this technique then you are damaging your website in the search engines terms. Black hat is often used for people who use the internet to perform algorithm moves consisting of hacking, sending viruses, or by appearing any unethical conduct online. Using black hat can get an organization banned from a search engine because they are breaking the guidelines. Gray Hat SEO:

5. TechniquesofSEO ONPAGEOPTIMIZATION OFFPAGEOPTIMIZATION

6. ONPAGEOPTIMIZATION On-Page SEO is the practice of optimizing character web pages in order to rank better and earn greater relevant traffic in search engines like Google. It refers to both the content and HTML source code of a page that can be optimized, in place of off-Page SEO which refers to back link and different external alerts.

7. OFFPAGEOPTIMIZATION Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.

8. It’s one of the essential parts of a successful SEO strategy.