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:- Digital marketing is a dynamic and ever-evolving field that encompasses a range of strategies and tactics aimed at promoting products, services, and brands in the digital realm. It leverages the power of the internet, digital technologies, and various online platforms to connect businesses with their target audience, increase brand visibility, drive website traffic, and generate leads and sales.
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DIGITAL MARKETING “Content is not king, but a president elected by the votes of those whom it aims to rule.”
WHAT IS DIGITAL MARKETING • Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
HISTORY OF DIGITAL MARKETING • In a world where over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is the promotion of products over the internet or any form of electronic media. According to the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses."
SEARCH ENGINE OPTIMIZATION • Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it. 6 Top-Tier Examples Of SEO Tactics In Action • 1. Long-Tail Keyword Integration • 2. White Space • 3. Compelling Title Tag And Meta Description • 4. Reputable Backlinks • 5. Fast Page Speeds • 6. Responsive Design
PAY-PER-CLICK • PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. • For example, if you pay $3 for a click, but the click results in a $300 sale, then you've made a hefty profit. PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
SOCIAL MEDIA MARKETING • Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website • Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.
CONTENT MARKETING • The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information. • Content marketing is the development and distribution of relevant, useful content— • blogs, • newsletters, • white papers, • social media posts, • emails, • videos, • and the like—to current and potential customers.
EMAIL MARKETING • Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales. • Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
MOBILE MARKETING • Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile-optimized browser sites to reach customers. • Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
MARKETING ANALYTICS • Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment. • What are examples of marketing analytics? Marketing analytics is the practice of using models and metrics to provide marketers with helpful insight to facilitate decision-making. Examples of metrics may include customer retention, engagement, return on investment (ROI), return on ad spend (ROAS), etc.
AFFILIATE MARKETING • Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. • For example, an entrepreneur or an established company may have a product or a catalog of products, either digital or physical. They let others promote and sell those products, paying them a commission every time they sell something.
BEST INSTITUTE IN LAXMI NAGAR TO LEARN DIGITAL MARKETING • There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions. • An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition.
CONCLUSION • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
