The 10 Most Successful Women Entrepreneurs to Watch in 2022

1. CXOInc Magazine MAY 2022 1 MOST Jane Stevensen Woman Behind JS Global Advisory Resolving Environmental Issues THE Successful Kamales Lardi Moving Businesses into the Digital Age wih Brainchild Endeavour Lardi & Partner Consul�ng WOMEN ENTREPRENEURS TO WATCH IN 2022 Dr Sharon Jones A Passionate Techpreneur & Award - Winning Educator pearheading dot. Cousul�ng & Do�e Rose Founda�on Successfullt Briar Prestidge CEO & Founder BRIAR PRESTIDGE www.cxoincmagazine.com

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4. 0 1 COVER STORY ??????????????? ????????????????????????????????????? ?????????????????????????? ??????????????? 30 CXO STANDPOINT Launching a meaningful brand 30

5. ??????????????? 18 26 22 36 32 40 Karin Volo Farah Hawilo Trust Capital TC - Enriching Lives, creating Reliability! 18 Bringing Joy to the Workplace32 Dr Sharon Jones A Passionate Techpreneur & Award-Winning Educator Spearheading dot. Consulting & Dottie Leading A Novel Training Firm, Evoloshen Academy Jane Stevensen Women Behind JS Global Advisory Resolving Environmental Issues 22 Rose Foundation Successfully36 Wies Van’t Slot Kamales Lardi Moving Business into the Digital Age with Brainchild Endeavour Lardi & Partner Consulting An Award-winning Bussiness Woman, Mother,& An Outcast Visionary Entrepreneur Heading 365Werk in 26 Pursuit Of Excellence40

6. CXOInc Magazine Editor In Cheif Prashant C. Managing Editor Ehsan Jami Publishing Control Team Alexis, Michael Visualiser Mary Chars Art and Design Head Stephan Wood Art and Pictures Editor Abhijit Kandalkar Business Development Manager Caitlin McGregor Marketing Manager Chirs Philip Business Development Executive Maria, Wilson, Martina, Alex, Kelvin Technical Head Jacob Smile Assistant Technical Head Alina Sege Digital Marketing Manager Jennifer Parker Assistant Digital Marketing Manager David King Research Analyst Earl Lewis Circulation Manager Scoot Taylor sales@cxoincmagazine CXO Inc Magazine Powered by Magnifico Media and Technology Private Limited. Rochester, New York- 14602, United State Phone- +1 [217]503-4344 Info@cxoincmagazine.com Follow us www.facebook.com'cxoincmagazine/ www.tweetar.com'cxoincmagazine www.linkedin.com Copyright@CXO Inc 2022 Magnifico Media and Technology

8. Editorial Desk With a set of strengths and professional code of conduct are actively seeking women for leadership roles and female entrepreneurs are starting business at a faster rate than any other time in the past. Several organizations too are enabling women to grow and flourish in both their profe3ssional and personal priorities. Their expertise and thought leadership success. In a country like India where most of the women aren't encouraged to think big, there are some who have soared higher than one would expect from a constrictive setup. The 10 Most Successful Women Entrepreneurs to Watch in 2022 W dream and succeeding in their ventures. Women Leadership in today's world has been on a rising graphs in the recent years. In this day and age, we can proudly say that In this day and age, we can proudly say that women leadership is not an obscure concept any longest. Women are in the news every day, ruling all segments of industry and all facts of life. Successful women leaders and subject matter expects who have created a very strong knowledge who have created a very strong knowledge pool are helping innovators to shape ideas into reality. These wonder women are inspiring other ladies to venture on the path of start-up through the stories of their personal struggles and challenges. Our current edition speaks and challenges. Our current edition speaks of such inspiring stories of women entrepre- neurs who are disabling the think- leader-think- male norm and touching the sky. The number of female founder shining in our country will only rise, and we could not be prouder of our women. ith the constant development in the start-up ecosystem, more and more women are chasing the entrepreneurial Flip the pages and Happy reading...!!! CXO Inc Magazine editors@CXOINCMAGAZINE.COM

10. Briar Prestidge Briar Prestidge Future-Focused ENTREPRENEUR Briar Prestidge is Creating Impactful Personal Brands for CEOs with her Venture, Prestidge Group 10 May 2022

11. WOMEN 1 Successful THE MOST Briar Prestidge Briar Prestidge ENTREPRENEURS TO WATCH IN 2022 Briar Prestidge CEO & FOUNDER COVER STORY 11 May 2022

12. I branding agencies for executives. Born in New Zealand and now based between New York and Dubai, the CEO of personal branding agency Prestidge Group and designer of luxury suit collection, BRIAR PRESTIDGE – The Label, and is an inspiring business leader who has navigated through her career with a deep-rooted passion to explore new opportunities and surmount challenges fiercely. from premium fine wool and cashmere sourced from Europe. BRIAR PRESTIDGE – The Label launched in November 2020 in Dubai and New York, and they have been dressing up women all over the globe. Briar said, “It’s a great feeling to see someone wearing your design, especially when it’s on a news channel, on stage at a conference or even on the red carpet – there is really no feeling quite like it.” n a rapidly transforming virtual world, Briar Prestidge is carving the path for success as the founder of one of the world’s first personal Prestidge Group, an Innovative Approach to CEO Branding Prestidge Group is a personal branding, public relations, and content production agency working with CEOs, HNWIs, tech experts, thought leaders, and celebrities. As one of the world’s leading personal branding agencies, Prestidge Group manages the brands of a range of thought leaders, from CEOs and HNWI, to rally car drivers, to experts in crypto. Their approach to public relations and personal branding is a 360-degree approach – they pitch their leaders for media coverage and interview segments, awards, and keynote opportunities, then they create content, including podcasts and ghostwriting articles, and manage the leader’s personal social media channels, building a following and creating a community. A qualified digital marketer and communications professional, and Neuro-linguistics Business Practitioner, Briar works predominately in the technology, government, and investor space, and her international career spans across Dubai, New York, Saudi Arabia, London, and Australia. In 2019. Briar was named Top 100 Most Influential People in the United Arab Emirates, and she has been featured in many publications including Forbes, Entrepreneur, and The National. The Beginning of a Business Leader Briar grew up in a small town in Canterbury, New Zealand. Her amazing journey began when, after graduating, Briar moved to New York City. When describing it, I couldn’t help but think it sounded like one of those classic, exciting NYC stories: Briar moved with a single suitcase, no plans, not a lot of money, and without knowing anyone, and she got a job as a waitress in Manhattan. Following this, Briar started her career in real estate where she worked for a couple of years, prior to moving to London. It was here that she started digital marketing and building websites on the side, in addition to working in recruitment. She noticed the rise of beauty and fashion bloggers, and she thought, surely CEOs of businesses are going to see the value of building their personal brands on social media? So, she started Prestidge Group, a personal branding, PR, and content production agency working with high-profile CEOs, HNWI, and investors. When asked about personal branding, Briar said, “People often have a misconception that personal branding is purely creating content on social media, but often the content they post actually “waters down” their brand. At Prestidge Group, we are big believers in leveraging traditional media coverage and keynotes amongst your content plan – because when someone sees a video of you on LinkedIn speaking at an international conference or reads a thought leadership article in a magazine, it’s PR. This provides 3rd party credibility and positions you above the noise on social media since you’ve been invited to share your opinion. Building a person’s brand is very different from building a company brand – not only do you have to understand the person’s dynamic way of thinking and how they express their opinion, but you also have to consider the audience that you are trying to reach and how the algorithms work on social media. What started off as a small “side hustle” business on the dining room table, grew quickly. Today, Prestidge Group has its headquarters in Dubai and New York, and they also operate with partners across London and Riyadh, Saudi Arabia, and cater to their clients all over the globe. Briar has always loved corporate fashion and in 2019, she designed a power suit collection for women, made 12 May 2022

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15. I’m so proud of how Prestidge Group has evolved over the years, our talented team, and the innovative work that we deliver for incredibly interesting and high-profile people. No two days are the same.” Daily Routine While discussing her daily routine, Briar said, “Leading a healthy lifestyle is really important to me and I thrive most when I have a routine and discipline in my life. I wake up around 6.30 am if it’s a gym day, where I do high-intensity interval training. I then get ready, grab a coffee, and get stuck into my morning meetings or work. As I run two companies, my days are quite busy and at times I finish calls quite late, depending on the time zone I’m working from. My role is very strategic as we execute our global expansion plans, so I have a lot of meetings with prospective clients or partnership opportu- nities all over the globe, and of course work alongside the rest of our team advising on our client communications or chatting to my friends in the media. On the other side of things, for our suit label BRIAR PRESTIDGE, I visit our manufacturers once a week or so. We are currently working on more suits and corporate dresses, so at the moment I’m working closely alongside our brand manag- er and fashion designer, overseeing the designs and manufacturing of our next collection. Overcoming the Covid-19 During the Covid-19 pandemic, Prestidge Group grew their portfolio and expanded their offices to New York. In our interview, Briar shared, “During lockdowns, people were spending more time on social media than ever before and during the crisis, companies started to understand the power of CEO communications online as a way to build trust and speak to their community. When I started Prestidge Group six years ago, I have to say it was a bit before its time - only the more innovative executives could understand what we were doing, and why they should be creating content on social media. In the beginning, I had to really educate our prospects on why they would use an integrated PR and digital approach to building their reputation and establishing themselves as experts. But these days, people understand the value and they come to us. Companies are even writing CEO personal branding into their marketing budgets.” A Piece of Advice for Entrepreneurs Briar said, “Take the first step. Often, in life, it’s the first step that is the hardest. Have a dream that you want to fulfill? Sit down and make a plan of action as to how you can achieve it – what will you need to learn or execute, who will you need to know, and what kind of person will you need to become to get there? Major Difficulties & Their Solutions Briar is a big advocate for women in business, and she often speaks to publications and at conferences on this topic. Only 2.8% of funding went to women-led startups in 2019, and in 2020 this dropped to 2.3%, the latest figures on Crunchbase show Only about 12% of decision-makers at VCs are female, and most firms still don’t even have a single female partner. According to Boston Consulting, when women-founded businesses receive funding, they are more likely to be successful and deliver higher revenue, more than twice as much as the dollar invested. As said by Bill Gates, “People overestimate what they can achieve in one year, but underestimate what they can achieve in 10 years.” Even if every day you just spend 30 minutes doing something, whether it’s reading, learning, or working on a side hustle, this will have a compound- ing effect over time. As cliché as it may sound, your life is yours to create, and with some hard work, guts, and persistence, you can do anything. Go after it and get it.” The representation of women on boards continues to increase but still remains low globally at 12% with only 4% chairing boards, according to Deloitte. “Diversity matters,” said Briar, “Many studies show that having women on your board is good for your company’s bottom-line as your board will better mirror your client and customer bases - the voices of the board represent the real world.” PRESTIDGE GROUP 15 May 2022

18. B a relationship between the company and the customers than selling something to someone. usinesses come and go, what stays is the presence, the impact, and the name of the enterprise. Business is more about creating A company is always on the search and hunt for the next big innovation, which could carve their name in the hall of fame, but, what about the existing products/services they offer? There are a lot of companies offering similar products/services but only a few prevail and take the top spot. What makes the customers follow these names only, and overlook any other, despite discounts, extra benefits, etc.? The answer is Trust and Reliability. Trust Capital TC Enriching lives, crea�ng Reliability! Farah Hawilo is one of the leading and eccentric businesswomen of 2021. She is not only an effervescent leader but also a great persona, inspiring budding entrepreneurs and exiting businessmen/businesswomen. Farah is the Executive Director of Trust Capital 18 May 2022

19. impart education, not to get accounts, but to establish trust and eradicate improper knowledge which stains the occupation of trading as a whole. They are the change, by being the change! TC. Trust Capital TC provides a secure, reliable, and transparent environment to trade CFDs on Forex, Metals, Commodities, Indices, and Cryptocurrencies. Offering direct access to the financial markets with the benefits of competitive pricing, tight spreads, low commission, and negative balance protection. They also offer practice accounts, so people can practice trading with virtual money. This does not stop here as Trust Capital TC monitors the account with them, and tries to give them some tips, etc. on how to trade and how to get better, and much more. Since Brokers do not share a good image in the market, Farah and her company aim to eradicate that by providing services that are unmatched, top-notch, and completely transparent. Trust Capital TC revolutionizes the traditional image and perception of Brokers. One of the most challenging tasks for Trust Capital TC and its team was to get their license. As they moved and chose Cyprus as the base of operation, CySEC (Cyprus Securities and Exchange Commission) had introduced regulatory changes, implied stringent rules, and regulations. As the leverages were reduced to 1:30 from 1:100, making it less risky for traders, brought in a lot of compliance work, etc. to get a license. Farah, and her will to create something extraordinary and change the face of trading and the air around it, makes her one of the most dynamic businesswomen to watch in 2021. “To achieve something that you've never achieved, you have to do something that you've never done” Moreover, to get the license they had to plan and regulate policies, in adherence to the regulations, keeping it completely transparent at all times. With dedication, hard work, and luck on their side, they were one of the last companies to get a CySEC license! The Company, the Journey Trust Capital TC started a revolution in the securities market. Licensed in 2018, with a mission to provide an environment where traders have transparency and reliability. Their base of operations is set up in Cyprus, with the representative office in Dubai UAE. After the license, next was the task of setting up the company, but that was something they were already prepared for, making it easy for them to establish their firm. They offer a trading platform for clients to invest, whether they are retail or professional clients. They offer a lot of instrument support, such as Forex, Metals, indices, energies, Commodities, and now cryptocurrencies. What pushes Trust Capital TC to grow and succeed? A lot happened during the pandemic, and for Trust Capital TC it was a make-or-break situation. There were many changes going on in the markets and people’s mindsets too. The shuffle in employment opportunities pushed people to become more aware of what trading can offer, especially as a second income source. To cater to clients of all kinds and offer different account types suited for all kinds of investors, professional or starting out, Trust Capital TC offers a one-stop solution. Being a broker, a company faces many claims, which are on the negative side. But Trust Capital TC rises as the knight in shining armor for all those cheated, mistreated, or conned by traditional brokers. The defining characteristic feature of Trust Capital TC is the education they offer, and that too free of cost! They conduct webinars, seminars, and provide online education. They also have a program called the Forex Mentor, providing one-on-one training. To tap this space, Trust Capital TC conducted online webinars, a lot of them. Projected towards educating and creating awareness about trading online, what it means to invest online, and it is not as difficult as it seems. This not only led to more clients, but traders who are educated, aware, and understand trading, which Trust Capital TC strives to achieve. People of different fields also became more interested in trading, because Trust Capital TC broke many myths along its journey for its clients and students. Trust Capital TC and its team know trading into Indices, Forex, etc. is a risky job. They offer education so people and their clients can learn. They 19 May 2022

20. to refer clients, they have a program for them. Also, liquidity offering is also provided. If it's a corporate account and they want to open an account, get liquidity, etc. Trust Capital TC also provides that. You can only trade if you know finance’. “This is not true; you can learn anything that you're interested in. All it takes is time, effort, and education. This is why we are here to help”. – Farah Hawilo, Executive Director, Trust Capital TC There are a lot of factors that set Trust Capital TC and its services apart. They make sure that pricing is competitive. They offer different account types with different pricing and different commission. So, clients can choose accounts, pricing, etc. to their needs. Trust Capital’s roots for its long-standing success What makes Trust Capital TC successful and the first choice of traders is its reputation with its clients. As there are hundreds of brokers, spread across different instruments, regulated, and not regulated, etc. The unregulated ones, unfortunately, have made a bad reputation. There are many cases where clients face difficulty receiving their profits, customer service was bad after they opened an account, and so on. They also provide as many payment methods as possible. They have PayPal, Neteller, Skrill, credit card debit card, and bank transfer, so no one feels restricted with one payment method. Also, the free education is a huge plus, because almost all the Brokers have great offerings but only a few offer education, and that too on a condition if you're a funded client with them. Trust Capital’s ethics is to have great customer service and to make sure client is aware of every stage of their account. Even after they closed the account, they make sure they're doing okay. They keep a check and make sure their clients receive anything they need, along with the surety of debiting/crediting funds on time. They do frequent follow-ups, making sure the client has received profits, is up to date, etc. Trust Capital TC also offers immersive and proactive customer service. It's 24 hours, 24x7, all days a week, even when the markets are closed, making sure clients receive regular updates about everything, are always in the light! Another factor making Trust Capital TC sought-after and acclaimed is the transparency with cost. Their pricing is everywhere, on the website, and on terms and conditions, etc. They make sure the client doesn’t miss anything because it is the money that they're investing. So, they make sure to take care of that very much and be transparent with the client! New additions to Trust Capital’s service arsenal They are in the works of offering equities, which would make Trust Capital TC a one-stop-shop for the client. Clients will be able to open a trading account with them and trade Apple, Amazon, and other equities. The best part being, one account with Trust Capital TC enables you to trade a variety of instruments, right from crypto to gold, crude oil, currency, and much more! Services offered by Trust Capital TC, and what sets them apart What makes it interesting as now equity CFDs will be available to trade along with education, making Trust Capital TC a complete solution for traders and investors. Trust Capital TC offers a variety of instruments to trade in, right from Forex, Metals, Gold, Silver, Commodities, Indices, and now offering Cryptocurrency. They offer CFDs (Contract for Differences) on these instruments. CFDs are more based on speculation, thus allowing one to trade without purchasing an instrument. This means one can trade with a higher quantity, with a lower amount. CFDs on crypto are being offered by very few, but with reliability and trust on Trust Capital TC, there is no better option out there! How Trust Capital TC goes ahead with changing times and trends Trust Capital TC offers various instruments to trade and invest. They are integrating new instruments, such as cryptocurrency, which is being offered by very few in the market. Also, the regular additions and updates to the mobile app, making the whole experience seamless. Moreover, the team is always looking for changing trends, new technology, etc. which can be integrated to make sure their services are unrivaled and always the best the industry has to offer! As mentioned earlier they provide education too. They have created a mobile app that helps the client track their trades, making their trading simple and easy, thus, saving their on-screen time. Clients also get pop-up notifications showing trade information, etc. They also receive other benefits right from the calendar of news to calculators that they might need, and much more. The Leading Lady, Farah Hawilo Farah started her education in finance, got her They also offer affiliated partnerships. If someone wants 20 May 2022

21. technology because times are changing very fast. bachelor's degree in banking and Finance in Lebanon. Right off the bat she started working and initiated her journey to get some experience in the Forex industry. “They say you have to do what you love but to be honest to get to that goal you want; you have to go through phases, where you are not enjoying the process so much. I was doing compliance work, working in different departments that were not my initial passion. But in the end, this is what led me to the goal. You're going through phases that you don't love and you don't enjoy at that point. You have to get through them. And you will reach your end goal!” Farah adds. She started from customer support, to learn all the ins and outs of the Forex world, right from client account opening, back office, etc. She also pursued and accumulated few certificates including risk and investment compliance by Reuters, Bloomberg terminal, etc. that fetched her more knowledge, skills, helping her get up the ladder. Team of Trust Capital TC Every member of Trust Capital TC goes to work with the goal of personal development, which is something that they love in the company. All this prepared her and provided her the knowledge she needed to start her company. Followed the start of Trust Capital TC, where she was handling different roles and departments, such as operations, HR department, Compliance department, dealing with sales, etc. They don't go for a nine-to-five shift, they focus on their personal development in the company, and how to best provide their clients. Trust Capital TC and its environment promotes learning and pushes its team to pursue certifications, seminars, and education. Farah feels the highlight of her professional journey is getting the CySEC license, owing to stringent norms, compliance, regulations, etc., and nurturing her company to become a successful and respectable name in the market. So, this approach helps the team grow and motivates them to apply their knowledge and skills, bringing out the best of Trust Capital TC! This culture inspires the team to branch out, and do even more than their job description. Inspiring a feeling of oneness towards the company, providing clients with 110% dedication and focus, and innovating along the way, make the team of Trust Capital TC exceptional and one of the best there is! From there to open up a new office in Dubai, dedicating herself to bring more awareness and education amongst traders, eradicating the bad image around Brokers, and expanding the business is one of the major highlights of her career! Farah’s views on constant vigilance- as a need or strategy What Farah thinks are the responsibilities of an entrepreneur You cannot be naïve about what you're doing, the company, etc. thus. You have to be aware, and keep up with the changes. So, definitely, it's a need and a strategy! You need to see what's going on around you, need to see what market is offering, so you can offer better. “Whether it comes to marketing your products, you always have to be listening”You have to be doing your research, see the trends, etc. Then comes the part of keeping up with the trends around practices, this is where your strategy kicks in! Number one is to be true to what you are doing. If you're working on something and comparing yourself all the time to similar businesses, you won't ever be ahead of the competition. Your work should keep you more into a tunnel vision, towards the goal, in the end, to have other people look at you, copy you, and not the other way around! Be true to yourself, true to what you are doing, and at the same time don't only look at it as a profit-making making business. It will get there as long as you have your ethics and the company. You have to make sure about the way you treat your employees, make sure to relay the message that the employees are not working for you, they're working with you. To build a culture where works towards the same goal. On a professional level, always read the news. Stay in tune with what's happening, so you can keep up. “If you get drowned in your work only and you're not aware of what's going on the outside, you won't be able to reach the daily tasks that you want to reach.” – Farah adds. Always keep learning. No One Ever Knows enough. Keep trying to develop yourself, make sure you're up to date with whatever new is going on in the markets and 21 May 2022

22. F leading by example as an inspirational woman leader with over 20 years of experience advising businesses on sustainability strategy and practice. She is an expert in the creation of global engagement programmes to achieve consensus and drive visionary change. Jane Stevensen Woman Behind JS GLobal Advisory Resolving Environmental Issues inding the path to motivation and purpose is uniquely carved by every individual. Jane Stevensen, Founding Director of JS Global Advisory, is 22 May 2022

23. The 10 Most Successful Women Entrepreneurs to watch in 2022 More about the Company and its Distinct Offerings Understanding the need for robust solutions for fragile ecosystems with enormous environmental challenges, Jane established JS Global in 2018 after holding senior executive roles in both corporate and not-for-profit organizations . JS Global works across sectors and brings particular knowledge, insight, expertise, and understanding of the natural resources and energy industries – often called the “hard-to-abate” sectors. Their bespoke approach to sustainability consulting and climate change strategy and engagement is built on a unique understanding of the diverse perspectives that influence the way governments, businesses and financial market participants address the mega-trends affecting our planet and society. JS Global brings together an industry-leading team of advisors in climate-related policy & regulation, sustainability strategy, and practical ways of enhancing ESG - Environmental, Social and Governance - performance. Experienced in working across sectors, with particular expertise in oil & gas, shipping, mining & metals, and financial services, they have deep understanding of the new technical, regulatory, commercial and digitalisation challenges confronting Boards, CEOs and executive management teams. The key areas JS advisory work encompasses consist of: Engagement programmes - the company specialises in the design and delivery of engagement programmes to bring together key influencers with often conflicting viewpoints to catalyse real change. Prior to setting up JS Global, Jane led Grant Thornton LLP’s Sustainability Advisory Practice, is a former Managing Director of the highly influential Climate Disclosure Standards Board, was Chair of the Oil & Gas Advisory Group at CDP - the global climate information disclosure specialists (formerly known as the Carbon Disclosure Project) - and headed CDP’s engagement with the Taskforce for Climate-related Financial Disclosures (or TCFD) set up by Mark Carney, ex-Governor of the Bank of England and now the UN Special Envoy on Climate and Finance. She has advised the UN Sustainable Stock Exchanges Initiative and the UK-City of London Green Finance Initiative. Sustainability strategy - JS Global helps clients address key issues related to sustainability strategy, environmental and social impact across operations, stakeholder engagement, sustainability-related growth, and cost opportunities, and understand the reputational implications. TCFD Advisory – the recommendations of the Taskforce for Climate-related Financial Disclosures (the TCFD) provide a vital catalyst to enable companies to achieve climate-related targets in line with the Paris Agreement, and in particular map out a route to Net Zero carbon. Jane began her career in the Oil & Gas industry – as an exploration geologist, her working environment encom- passed the oil rigs of the North Sea, the rare Jarrah Forest of Western Australia, the rainforest of Papua New Guinea, the Apennine Mountain home of the European Brown bear and the cities of London, Milan, and Paris. ESG services – Environmental, Social and Governance - ESG - criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential investments. JS Global works with businesses to support them in the development of ESG policy and strategy and strengthen understanding of the rapidly evolving regulatory environment. Many of these places comprised fragile ecosystems with enormous environmental challenges, and indirectly led Jane to ultimately setting up her own business. With an early understanding that the planet was a stakeholder in all operational activity and a belief that business has the potential to be a real force for good, Jane’s journey has brought her to where she is today, advising global companies on environmental risk and opportunity, governance, climate strategy and across the whole spectrum of ESG. Clientele & Corporate Ethos The JSG clientele ranges from global FTSE 250 companies to small independents. Climate change and the need for a sustainable business strategy affect every business and everyone in it. They all receive the same care and attention to ensure that each consulting project is bespoke, tailored to their objectives. Above all the team builds relationships, and their clients trust them. 23 May 2022

24. The 10 Most Successful Women Entrepreneurs to watch in 2022 Major Impacts of Covid-19 start the day with the 5 Tibetan Rites, an ancient yoga practice. Then it’s usually time to check the emails, work on client pitches, and respond to requests. During the pandemic with working from home I will have a daily morning Zoom call with my senior business partner where we touch base on what’s needed for the day, review new opportunities, discuss the current projects, and generally catch up”, said Jane when asked about her daily routine. More about the Company and its Distinct Offerings Understanding the need for robust solutions for fragile ecosystems with enormous environmental challenges, Jane established JS Global in 2018 after holding senior executive roles in both corporate and not-for-profit organizations . Covid-19 brought the whole world to a standstill, and some clients were unable to continue with the advisory work they had commissioned. The philosophy of JS Global is to engage with the clients and build trust to give the team the confidence that once the crisis abates, they will be back, and that is already proving to be true. The practical implications of the pandemic for the business have meant travelling to clients’ premises and working alongside them has stopped completely and they have all had to work from home, and so building those relationships has meant working much harder as it’s all had to be done over Zoom and Teams! JS Global works across sectors and brings particular knowledge, insight, expertise, and understanding of the natural resources and energy industries – often called the “hard-to-abate” sectors. Their bespoke approach to sustainability consulting and climate change strategy and engagement is built on a unique understanding of the diverse perspectives that influence the way governments, businesses and financial market participants address the mega-trends affecting our planet and society. JS Global brings together an industry-leading team of advisors in climate-related policy & regulation, sustainability strategy, and practical ways of enhancing ESG - Environmental, Social and Governance - performance. Experienced in working across sectors, with particular expertise in oil & gas, shipping, mining & metals, and financial services, they have deep understanding of the new technical, regulatory, commercial and digitalisation challenges confronting Boards, CEOs and executive management teams. “Lunch is a sandwich, and I will have a break and take my dog for a walk. Then back to it for the afternoon, often with client calls and reviews. I enjoy cooking and dinner is usually around my kitchen table with whoever is at home from my family”, she added. “As the world opens up post-pandemic I’m looking forward to getting back to the theatre and opera which I love, and supporting the arts again”. The key areas JS advisory work encompasses consist of: Engagement programmes - the company specialises in the design and delivery of engagement programmes to bring together key influencers with often conflicting viewpoints to catalyse real change. From the Founding Director’s Desk “Having started my career in the Oil industry, being the lone woman is something I’m very used to! Once you’ve been in charge of an oil drilling rig in the North Sea or remote Western Australia there’s not much that phases you”, asserted Jane while discussing her biggest challenges as a woman entrepreneur. JS Global in the Next Five Years Prior to setting up JS Global, Jane led Grant Thornton LLP’s Sustainability Advisory Practice, is a former Managing Director of the highly influential Climate Disclosure Standards Board, was Chair of the Oil & Gas Advisory Group at CDP - the global climate information disclosure specialists (formerly known as the Carbon Disclosure Project) - and headed CDP’s engagement with the Taskforce for Climate-related Financial Disclosures (or TCFD) set up by Mark Carney, ex-Governor of the Bank of England and now the UN Special Envoy on Climate and Finance. She has advised the UN Sustainable Stock Exchanges Initiative and the UK-City of London Green Finance Initiative. Sustainability strategy - JS Global helps clients address key issues related to sustainability strategy, environmental and social impact across operations, stakeholder engagement, sustainability-related growth, and cost opportunities, and understand the reputational implications. The foundation of JS Global Advisory was to support businesses in their sustainability journey, tackling the most pressing issue of the current time – climate change. The vision of JS Global in the next five years is to be able to provide the toolkit for businesses, regardless of sector or size, to address both the risks and opportunities of climate change and be part of the global solution. Moreover, they want to be able to inspire organizations to believe they really can do it and radically increase ambition to achieve much greater targets than they thought possible. Jane’s Approach towards Entrepreneurship TCFD Advisory – the recommendations of the Taskforce for Climate-related Financial Disclosures (the TCFD) provide a vital catalyst to enable companies to achieve climate-related targets in line with the Paris Agreement, and in particular map out a route to Net Zero carbon. The sheer unpredictability of the business world is something that fascinates Jane the most! Jane’s style is collaborative, thoughtful, she likes to listen to all the viewpoints, and determine the facts. She is able to draw on a whole career in business and industry, has run multidisciplinary teams around the world, and worked in difficult and dangerous environments where it was essential to be able to think on your feet and anticipate multiple outcomes. She has also spent time as Managing Director of a highly influential global climate NGO and sat on the Boards of charities as well as commercial entities. Furthermore, she has a wealth of experience to draw on, and as an entrepreneur she is able to deal with whatever comes up – the key is always to expect the unexpected. A Piece of Advice Jane began her career in the Oil & Gas industry – as an exploration geologist, her working environment encom- passed the oil rigs of the North Sea, the rare Jarrah Forest of Western Australia, the rainforest of Papua New Guinea, the Apennine Mountain home of the European Brown bear and the cities of London, Milan, and Paris. ESG services – Environmental, Social and Governance - ESG - criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential investments. JS Global works with businesses to support them in the development of ESG policy and strategy and strengthen understanding of the rapidly evolving regulatory environment. Stay focused, have a target in mind, but don’t be inflexible. Stuff happens along the way, and being too rigid will not help you. Accept help whenever it’s offered – if you can find a mentor you really like who supports but also challenges your thinking that is enormously helpful. Many of these places comprised fragile ecosystems with enormous environmental challenges, and indirectly led Jane to ultimately setting up her own business. With an early understanding that the planet was a stakeholder in all operational activity and a belief that business has the potential to be a real force for good, Jane’s journey has brought her to where she is today, advising global companies on environmental risk and opportunity, governance, climate strategy and across the whole spectrum of ESG. Above all - keep calm and carry on! Clientele & Corporate Ethos The JSG clientele ranges from global FTSE 250 companies to small independents. Climate change and the need for a sustainable business strategy affect every business and everyone in it. They all receive the same care and attention to ensure that each consulting project is bespoke, tailored to their objectives. Above all the team builds relationships, and their clients trust them. A Day in the Life “I’m an early riser – a lark not an owl, so usually up well before 6.30, cup of English breakfast tea as I stroll around my garden (weather permitting) with my dog. Then I will 24 May 2022

26. K businesses, their operational excellence and capabilities development through digital transformation. She combines over 21 years of deep cross-industry experience with the latest digital and technology solutions and is presently leading Lardi & Partner Consulting in the key position of CEO amales Lardi, a Digital Business Transformation Expert & Thought Leader successfully contributing top-line growth of In academics, Kamales did B.Sc. in Computing & Information Systems where she found her interest in technology, programming, and business strategy. The inspiring lady began her career at Accenture (Andersen Consulting back then) after graduating in 1999. Then, she enrolled in MBA at Durham University Business School in the UK (2003). Kamales worked in Zurich Insurance for a while, and then at Deloitte Consulting. In the year 2012, she decided to start her own consultancy. Kamales Lardi Moving Businesses into the Digital Age with Brainchild Endeavour Lardi & Partner Consul�ng 26 May 2022

27. extensive implementation experience in this space and actively support companies in driving. They have taken a people-first approach that focuses on team wellness and prioritizing clients in their work. This works well as they have strong personal relationships with their clients and understand their personal and business challenges. In addition, their capabilities in business transformation and emerging technology solutions are exactly what companies need now to create business continuity and resilience. Further Kamales shared about her journey, “I became a parent and found the consultancy business model not conducive to a balanced lifestyle. This became the premise for my ‘modular consulting’ business model, a term that I coined to combine high-quality solutions with a flexible and agile delivery model. This approach has resonated well with many business leaders and has helped my company stand out in the digital space.” In addition to consulting, Kamales Lardi is active in teaching as well and has lectured at several higher institutions like ZHAW Zurich University of Applied Sciences, HWZ Zurich University of Applied Sciences in Business, and Durham University Business School. She is the Chairperson of the FORBES Business Council Women Executives group and a dynamic and influential speaker. From the CEO’s Desk When asked about her views on challenges faced by women entrepreneurs and advice to overcome them, Kamales said “I do believe there is still a certain level of bias, conscious or unconscious, in the field of tech, entrepreneurship, and business. This could relate to a range of challenges such as women getting fewer opportunities in the field, struggling to gain funding, not receiving the credibility or recognition that they deserve for their work, or even manifest in the technology solutions being developed because of the lack of diversity in the development teams. This challenge should be addressed at various levels to be effective, including education, support, and deliberate actions and policies to enhance diversity – not just across gender but in every area.” Lardi & Partner Consulting, Transforming Traditional Business Models Lardi & Partner Consulting GmbH is a boutique consultancy specializing in digital business transformation and emerging technologies. We enable organizations to transform traditional business models, processes, and operations to meet the needs of the digital economy and customer experience. We help companies define their customer’s needs and identify the best ways to utilize digital and emerging technologies across the business value chain to gain sustainable returns. What Fascinates You the Most about Running your own Business The firm provides advisory services to mostly multinational companies across various industries in Europe, Asia, and Africa. In addition, over the years they have also advised SMEs, start-ups, and the public sector. “I take an active role in every client engagement that we deliver. I like working with clients and each company is unique, bringing new experiences, challenges, and opportunities. I find this fascinating and exciting. Also, the best part for me is seeing our solutions and advisory moving from vision to action, driving transformation in the company, and delivering real business results. This brings satisfaction and motivates me to keep doing what I do”, shared Kamales while disclosing the fascinating part in her business role. Kamales’s focus on creating value in business enabled by technology has helped the Lardi & Partner Consulting firm stand out. She often says, 'technology is not a silver bullet solution, a clear value proposition should drive any transformation effort'. This approach resonates well with many business leaders and has helped her stand out in the digital space. “By running my own business, I have full control over the types of projects we do, who we work with, and what kind of results we can bring. For example, we usually work with multinational corporations, however, if there is an interesting project with a small company or start-up, we could still take it on. I am also excited about exploring new capabilities and skills. For example, back in 2016, The Impacts of Covid-19 COVID-19 has shifted mindsets towards greater adoption of technology and digital platforms. As experts in Digital Transformation, Kamales and her team have 27 May 2022

28. Advice for Female Entrepreneurs many clients asked about the impact of blockchain and crypto in their business. This led me to deep dive into the topic, including understanding the technology and programming in this scape and eventually designing and building a blockchain-based traceability solution for the agriculture supply chain”, she further added. Don’t limit yourself to what others or society or even you think you should be doing. The possibilities are unlimited, as long as you are bold and take a leap of faith in yourself. Build the right capabilities and experience required to succeed, but remember you do not need to be 100% ready, leverage teams that can help you build the right capabilities. Awards and Milestones on the Way The company has hit the 10-year milestone for the business this year and they are still going strong. This is a big achievement considering the competitive market. Lardi & Partner Consulting has been honored with the 2020 Global Corporate Excellence Award from Business Worldwide Magazine in the category 'Digital Business Transformation Firm of the Year'. In addition, Kamales Lardi has received numerous awards including: ●“Top 10 Global Influencers & Thought Leaders in Digital Transformation” (Thinkers360, 2021) ●The Top 50 Women in Tech - Influencers to Follow (2021) ●Top 20 visionaries of the media and technology industry (Adello Magazine, 2021) ●First-ever Forbes Business Council Women Executives Chair (2021) ●Women in Fintech Powerlist (2017) Lardi & Partner in The Next Five Years Lardi & Partner Consulting aims to flourish into a globally recognized brand and expert partner in digital business transformation in the near future. Also, the team is planning to work on more technology projects that deliver towards sustainability and climate change solutions 28 May 2022

30. Launching A Meaningful Brand A fashion options out there, but we believe clothes should do more than just dress a body. We are providing multifunctional designs that slip perfectly into every woman’s wardrobe. Cutting-edge, quick dry performance fabrics; pieces that drape and feel luxurious next to the skin in materials that remove moisture from clothing at speed so busy women can get on with their day (or night) without worrying about being crushed, hot and sweaty. All our collections are anti-crush, keeping the wearer confident and crease-free day and night. s two co-founders, Eileen and I wanted to launch a brand that would empower women and give them confidence. There are plenty of women’s vegetable starch completely biodegradable and compostable bags and why we use Royal Mail, to our thinking on vegan clothes, sustainable washing (it’s a thing – and an important one) and why we expect our garments to be around for a very long time indeed. The key thing we have learned on our start up journey is that sustainability is not a static creature. With each new fabric created, with each new piece of research, with each new creative attempt at circularity, the ‘how’ of sustainability morphs a bit, making it impossible to be ‘perfect’. So, if we put aside any attempt to be 100% sustainable (impossible anyway since we are creating new collections and creating anything uses energy and materials), we would call sustainable fashion, conscious, transparent and responsible fashion. We also wanted to launch a responsible brand. From the very start we knew we wanted to build a company that we could be proud of, one where there was nothing to hide away. We wanted to be as open and transparent as possible in everything from how we chose our 100% 30 May 2022

31. Nancy Zefman co-founders, Eileen co-founders, Conscious, since careful thought needs to be put into every level of the company and its practices, from packaging materials, working practices, transport, trim…the list is exhaustive and exhausting and there is always more to add to it. When we launched back in September 2017, ethical was not at the forefront of consumers’ minds, but it was very much on our minds. Since Covid, the world is rethinking how and what they buy and we feel we are in the right space to provide what women are looking for. With our five-mile radius and constant reviewing of our working practices, we are increasingly being asked to contribute to thoughts on what sustainable means in 2021 when so many brands are jumping on the bandwagon without much thought. Most recently, I was on a panel hosted by the British Chamber of Commerce in Slovakia as part of the UN Climate Change Conference 2021. This is no mean feat for a small brand to be showing how things can (and we believe should) be done. Small can mean agile and adaptable in this ever changing world and we are using this to our advantage. Transparent, since it is much better for a company to say, ‘hands up, we hadn’t thought about that aspect of our chain, thank you for pointing it out and we will now investigate and see how we can improve’, rather than ignore dangerous, unethical and environmentally damaging practices with a view to trying to ‘protect’ Responsible, since we do only have one earth, and many people to share it with, including (hopefully!) many, many future generations who will not be amused to find that whatever the wealth and ingeniousness of their ancestors (we put a man on the moon! we wiped out polio!) they neglected to save the planet. At Cucumber Clothing we will never claim to be perfect, but we will always be trying to be better. That’s a promise. 31 May 2022

32. S HR Influencer, Karin Volo, CEO, Evoloshen Academy endeavours to guide employees to be empowered, engaged, and help them reach their full potential. Evoloshen transforms business through culture. It is the team of expert trust advisors to CEOs, CHRO’s, and top management teams to help them work strategically on culture issues. tanding strong on the sturdy shoulders of a flourishing businesswoman, a global leader, an employee engagement expert, and a recognized With over 20 years of experience working with Fortune 500 companies globally, this inspiring leader has insights on business building, cultural transformation, and high performance. Aside from becoming an expert in culture, employee engagement, personal and organizational development, she is an international bestselling author. She is also an accomplished inspirational speaker and a Certified C-IQ™ Coach. Her purpose is bringing joy to the workplace. Karin Volo Leading A Novel Training Firm, Evoloshen Academy Bringing Joy to the Workplace 32 May 2022

33. daily tasks and projects. As a leader, I’m evolving and growing as well. This is why I’m a big believer in coaching and mentoring! It helps along the way and can save a lot of time and mistakes. Further Karin apprised “I’ve had my own company since 2003 when I started an Executive Search firm in Sweden. My work has evolved from taking the best talent out of companies to helping companies keep their talent through working on their culture. The catalyst for this change came from writing a book called Engage! in 2012 which became an international bestseller. It lead to me speaking on culture, engagement, trust, and purpose and developing impactful training programs in these areas.” While talking about the branding strategies of Evoloshen Academy to stay ahead, Karin said, “We rely a lot on word of mouth and recommendations. Giving value and building strong relationships over time builds high levels of trust. I also have a podcast called The Amazing Leader Series where I love to showcase progressive CEOs and leaders who are proving that working with culture is great for business because they are actually doing it. This provides a lot of value and inspiration to leaders. In addition, we have published a number of free reports on our website that have great value and information to help support people who want to learn more about cultural transformation.” Successful Clientele & Core Values Evoloshen Academy works actively with progressive CEOs and CHROs who understand the value of culture. They have worked with a number of industries and types of organizations from fast-growing tech companies, global consulting firms, manufacturing, private equity, and governmental agencies to give some examples. Challenges for Women Entrepreneurs & Karin’s Views The core is focused on developing and training employees to be empowered, engaged, and to help them reach their full potential. They have training programs such as Ignite Your Trust Factor, am International Cultural Engagement Specialist certification, and Discovering Your Purpose. The deeper they are able to work with their clients, the stronger the trust and relationships grow. Besides training, they have expanded to offer coaching and group masterminding as well. This has developed from their clients asking the team to support them even more. She finds it tough to generalize this. She says we all have our own experiences and journeys we are on. Women need to support each other and lift each other up as much as possible. In Karin’s view, young women feel pressure to balance between their personal/family lives and their professional lives. She has noticed that once kids are grown, women seem to step into their power. They have a lot of drive and energy and can really make an impact. And she always encourages mothers to enjoy their time with their children because they grow up too quickly! It’s important to enjoy each stage of life and know that the journey is constantly changing. When you can embrace the phase of life you are in and truly appreciate it, that helps to handle the ups and downs that life will bring your way no matter what. It’s a part of the human experience. So why not enjoy it along the way? Progressing In Entrepreneurship The absolute key is to know your purpose! Evoloshen aims to bring joy to the workplace and that is what drives Karin and her team every day. They know the power of reaching their full potential and thriving. They share tools and knowledge that are empowering and help people understand who they are. As an entrepreneur, Karin finds it as the complete commitment to a bigger purpose that will drive her through the challenging times. It gives inner confidence and commitment to never give up and to keep going forward no matter what. Karin’s Daily Routine “With an ideal day, I normally wake up around 6:30 or 7:00. I like to enjoy my mornings by easing into the day, working out at home, drinking my daily green smoothie and walking my dog. My days are always different based on the projects I’m working on, which I normally have two to three at a time. It often includes meetings with clients and/or my team, sometimes preparing for workshops, From the CEO’s Desk The two biggest challenges I’m looking at currently are how best to grow my business and to offload many of my 33 May 2022

34. our jobs; we want to Live Our Values Daily. So, it’s time for us to realize that when we are united, we become an unstoppable force and we can use this to create momentum to change the world. We must have the courage to care for and love one another!” writing articles, checking emails, making videos, working on web pages”, Karin shared when asked about her daily routine. Milestones & Future Roadmap Evoloshen has been recognized as one of the Top 10 Organizational Development Companies in Europe by HR Tech. Karin Volo has also been recognized as a Top Thought Leader in Trust, named on the Engagement 101 Influencers several years in a row, Top 10 HR Influencers, and many others. Evoloshen is on the way to be known globally as the trusted company to help develop leaders and employees, create high trust organizations, and the team is working diligently to transform many lives! Plus, with every client project, Evoloshen will also contribute to support education, clean water, or fighting child sex trafficking. A Piece of Advice for Aspiring Female Entrepreneurs The world needs women entrepreneurs now more than ever. Women are naturally caring and nurturing and the business world is changing to be more supportive on a human-to-human level. Karin believes that will make it even easier for women to be themselves and step into their power. There is nothing that can hold female power back and their time is now! Turning Solutions towards Covid-19 Karin said, “Our world has gone through some severe trauma in recent times. We need to come together to heal and support each other. I absolutely see a world in the future where every person can thrive and reach their full potential. Our children deserve this and together we can solve the problems in our world. It all comes down to love. Love is the currency of business—we want to love 34 May 2022

36. B elieve in yourself, your talent, and your ambition.- Dr Sharon Jones A self-motivated, out-of-the-box thinker who brings real-life business problems to tech training and teaches applicable technological solutions to those problems, Dr Sharon Jones leads the dot. Consulting & Dottie Rose Foundation in the key position of CEO. An award-winning, dedicated educator of computer science and technology for 17 years and throughout her career, she has created, implemented, and facilitated computer science workshops that apply the concepts of technology to everyday activities. She has found her passion in education and has served as a Career and Technical Education teacher in Charlotte Mecklenburg Schools and Wake County Schools as well as a Sr. Technical Trainer with Central Piedmont Community College (CPCC). Besides, she is a well-known industry teacher, trainer, and mentor working for organizations with like-minded missions. Dr Sharon Jones A Passionate Techpreneur & Award-Winning Educator Spearheading dot. Consul�ng & Do�e Rose Founda�on Successfully 36 May 2022

37. moved to online platforms. In addition, we created videos and content to be shared virtually and created opportunities for students & teachers to connect with community members through virtual talks, podcasting, and live video demonstrations and chats. As we continue to navigate the COVID 19 pandemic, we continue to do a blend of virtual and in-person work. As a technology education company, we have utilized online platforms to communicate and build content for many years as a way to expand our reach, however, the power of in-person can never be replaced. Therefore, the key to our continued success and impact will be with the blend of virtual and in-person” shared the leading lady when asked about the challenges and opportunities during the pandemic. The Initiative & Exclusive Product Portfolio At the dot. is dedicated to providing innovative solutions to Computer Science education and technology learning. From face-to-face training to blended training techniques, their technology consulting services deliver a distinct advantage for organizations looking to grow. They help people invest in the technical knowledge of individual employees to create an overall collective sharpness, savviness, and greater productivity. Thus, increasing the technological speed and quality of the expertise in your organization. Delivering the key strategies and tools for immediate implementation of short-term and future value. They partner with companies and customize the plan. They offer three ways to work: strategic planning, professional development, and coaching. Their specialty resides in the development of the K12 technology/Career and Technical Education curriculum. Through their hands-on and real-life scenario approach, teachers will use critical thinking and technology skills to solve problems and gain insight. Challenges for Women Entrepreneurs & Advice to Overcome Them There are many challenges but here are the top four according to Sharon: ● Defying social expectations Consulting offers three signature virtual or in-person Professional Development opportunities, or they have the ability to create customizable options, so one can choose what best fits his school’s current needs. Below are the three top professional development workshops. ● Accessing Funding ● Owning your accomplishments ● Coping with the fear of failure Clients & Branding Strategies Each of these challenges has its own hurdles but at the core, each challenge can be approached one step at a time. Own your strengths and be clear on what success means to you. Success is defined by you, not anyone else. Define your goals and take one step forward to achieve them each day. The clientele consists of K-12 entities, including but not limited to Schools, Districts, and even K-12 programs outside of a school. Dr. Jones works directly with teachers, principals, and even the State to ensure they have what they need to integrate Computer Science standards into their curriculum. From the CEO’s Desk Their branding strategy is one that gives educators a glimpse into opportunities to bring computer science into their classrooms. They provide engaging content through their social media, website, and their newsletter that allows teachers to see how easy it is to implement technology into their everyday curriculum. When I went to college, my sophomore year I was asked to create a PowerPoint for our project and I clearly remember turning to the person next to me and asking, what is PowerPoint? And that is the pivotal moment that really changed my direction in technology. I taught myself PowerPoint and realized how much I enjoyed the learning. Fast forward a few years, and I go to East Carolina University to work on my master’s in education. There I entered my first programming class, Visual Basic.net. I had never programmed before and mind you had just figured out how to do the Microsoft suite of products. Major impacts of Covid-19 “The major impact has been to move our work to a virtual platform. All of the in-person workshops were 37 May 2022

38. ● Curriculum planning with teachers during their planning sessions However, I read, worked, failed many, many times, and finally mastered my first two projects of Hello World and turned the light bulb on and off! I received my master’s in teaching in Business and Information Technology and started my teaching career teaching in Career and Technical Education high school in Apex, NC, and then back to my home city of Charlotte. Over the years, my teaching career has been so rewarding as I have adapted learning technology to real-world applications. ● Curriculum/Content development for Dottie Rose Foundation and schools ● Lunch ● Meetings continue or in-person visits with schools or Professional Development sessions I am self-taught in all of the programming languages I know and have continued to learn from my students, in professional developments and continued my education to earn my doctorate in Adult Education. My business started as a side hustle to bring in extra income for my family. I started doing workshops for teachers through Code.org and showcasing that platform and the success of those workshops grew to districts hiring me to lead further workshops around computer science. I stepped into ● Dinner with my family ● After dinner research and planning for the next day ● A good girly show on TV ● Bed by 9:30 Future Plans & Jewels in the Crown I have been a K12 educator, a secondary education professional, a corporate trainer, and now a business owner. My work has been a wonderful path of discovery, failures, and finding my true passion. Sharon wants her to venture to be the go-to for all things strategy and professional development for computer science integration into a K12 school or district. Here is the list of achievements; A Day in Sharon’s Life •NC Tech Education Technology - Industry EdTech Finalist ●Wake around 6:30 ● Short workout (try to do 30 minutes at least 3 times a week) •Dr. Jones was Woman of the Year, Charlotte Magazine ● Coffee! I love a cup of coffee •National Women's Business Enterprise Certification ● Email catches up (8:00-9:00) •Top 100 Global Educators Presented by the Global Forum of Educational Leadership, June 2021 ● Meetings begin ● Planning meetings for workshops or content ● Collaboration connections 38 May 2022

40. w van 't Slot, Director, 365Werk spearheads her brand to do just that - Digitalize the recruitment and hiring process. She aimed at creating her own culture in her teams and this is what kicked her off and keeps her speeding forward. Forty-year-old Wies became director and co-owner of 365Werk four years ago, after a career in the broadcasting world. ith a passion to do things differently. More transparent above all, and more digital, Wies Full of ambition and full of confidence, Wies van 't Slot, a passionate, enthusiastic, hard-working entrepreneur, is the mother of three beautiful boys (13, 11, 9). Being a mum has always been her active wish, as has to be an entrepreneur. The inspiring lady had been dreaming of leading her own company for quite some time before she actually had collected enough guts to go out and give it a shot. “Being an entrepreneur is who I am. It’s who I’ve always been”, said Wies. Wies van ‘t Slot An Award-winning Business Woman, Mother, & An Outcast Visionary Entrepreneur Heading 365Werk in Pursuit Of Excellence 40 May 2022

41. More about the Firm catering clients being closed down. Immediately following that shock, they started mediating their people to other branches. Meanwhile, they went out to connect more clients from businesses that weren’t torn down by the crisis. One of the riskiest parts of their strategy was that Wies decided to stop sending bills to her clients in hospitality, to protect them from stressing out. The plan worked out beautifully when the government started to help out businesses, which she had anticipated. Today, their client portfolio is more differentiated than it ever was, thanks to the strategy during the deep Covid crises. In a shrinking market, the online employment agency, 365Werk has managed to grow, year after year. Besides, Wies started concentrating on the service, saying: if we want to be as online as possible, we need the best human service ever in combination with that’. It was a decision and a focus that really led the team to where they stand now. Investing in the software continues undiminished, A-level service is their main goal. To achieve that, the way the teams are composed and working together is key. From the Founder’s Desk In the last six years, 365Werk has been honoured with FD Gazellen Awards four times, a prize for companies with the largest rise in revenues. Also, because of the rapid growth of 365Werk, Wies has been recognized as one of the hundred most successful businesswomen in the Netherlands. From within my organization, I can’t see any challenge other than always keeping in mind our teams having an eye on diversity. And of course, there’s the ever-going struggle to use ‘female skills’ like empathizing and being vulnerable on the one hand, and being strict and clear on the other, without growing the label ‘bitch’. Outside my own company, challenges are bigger. Inside the business networks, I feel part of, there are only a few women. It’s always difficult to mix naturally with large groups of men. Whereas they seem to be pals, talking about guy’s stuff, I will never completely fit in. Partly because the stuff palls talk about doesn’t really interest me, but mostly because palls tend to feel forced to switch subject and attitude when a woman is around. That’s something no woman wants to happen. Clientele & Branding Strategies 365Werk is operating in four different industries: catering, logistics, cleaning, and business services. To ensure their service level keeps surpassing the expectation of their clients, the 365Werk team regularly investigate their wishes and criticism. Their wishes are put directly on top of their innovation agenda. Wies and her team always keep in mind that they have to stay flexible, being able to adapt to new insights and desires. Wies’s Approach to Entrepreneurship “We are young, fresh, different, a bit puckish, cheerful, not formal at all. Our message is that anyone can be a boss. That’s our tagline as well. Thanks to us, you’re able to manage how, when, and where you’re working”, asserted Wies while talking about her unique branding strategies. First of all – and this sounds a bit trite – you have to maintain your own course, stay close to who you are. In her opinion, the worst thing you could do is try to change the way you act. Being a woman in a male-dominated surrounding offers opportunities to your advantage as well. For example, it’s much easier for me to stay top of mind than it is for a man in a blue blazer. Impacts of Covid-19 & Solutions From one day to the next, 365Werk lost about two-thirds of their revenues, mainly due to their hospitality and 41 May 2022

42. appointments inside and outside the office. Most of the time, she arrives back home at around 1800 so she can assist her kids with their sports training and have dinner. A couple of times a week she goes out in the evening to the gym, on other nights there’s a network meeting. And sometimes she is at home, watching Netflix with her husband. Challenges Faced by Women Entrepreneurs & Wies’s Advice Wies said, “In my country, the biggest challenge is facing criticism regarding motherhood. A lot of people don’t understand or do not wish to understand how a mother can spend so much time being an entrepreneur whilst having young kids. The danger of being labelled a “bad mother” is one of the biggest factors of woman entrepreneurship being relatively rare. ‘How do you manage at home?’ is a F.A.Q. to a female entrepreneur. Men never receive that question.” 365Werk in the Next Five Years “The next few years are dedicated to growing even faster. We’re going to achieve that thanks to a combination of IT and an ever-improving service. Our means is to extend our efforts on making the best ‘Tinder for work’. That’ll give us the possibility to stay strong and grow. In the next five years, we’ll definitely open more offices around the country and strengthen our brand”, Wies proudly shared. She continued, “I think the way to handle this pressure is to believe in what you are doing. The only way to feel free to do so is to make sure things at home are well organised. Once you’re convinced your family is taken care of, and your professional ambition is undisputed, you should be able to withstand the criticism of that kind and move forward in order to achieve your goals. Just accept that people might have other opinions.” Words of Wisdom Just do it. Take it step by step, but get started. You don’t need extensive plans, because they’ll change along the way. There are a thousand reasons not to start as an entrepreneur. Don’t listen to them. Give it a shot, the best shot you have. The Current Hurdles Wies’s main worry now is how to move the company to the next step, with revenues of around 60 million euros. It’s a big and fantastic challenge to figure out in which way my teams are up to it and to prioritize the tasks ahead. It means She is looking into investments, opening new branches, hiring new talent, and strengthening the IT backbone. A Day in Wies’s Life The alarm rings at 06.30. Wies gets up, goes out to have a short hike with her dogs, returns to have breakfast with her husband and sons, takes a shower and leaves at 08.00 for a twenty minutes drive to the office. Every day, the leading lady’s agenda is filled with numerous 42 May 2022

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