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Digital Marketing

The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.

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Digital Marketing

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  1. Digital Marketing

  2. What is Digital Marketing Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.[ The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.

  3. Types of Digital Marketing Social media marketing: Social media marketing helps companies increase brand awareness, engage with customers, and direct traffic to the company website. It is a great tool to keep customers informed about the latest news, products, or services. Search Engine Optimization (SEO): This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. Search Engine Marketing(SEM): Search engine marketing, e.g., Google ads, is an online advertising model used to drive traffic to websites and sales pages.

  4. Contact Details OPTIMIZED INFOTECH Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038. info@optimizedinfotech.com 8007122500 | 8007122667 9767460399 A

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