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Vyakar provides the great sales opportunities and marketing automation systems. It integrates seamlessly with lead routing Salesforce and other CRMS and marketing automation systems that are best in class tools. To know more, get visit my site:- http://vyakar.com

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white paper unlimited possibilities

WHITE PAPER

UNLIMITED POSSIBILITIES

MACHING LEADS AND ACCOUNT CREATES NEW

POSSIBILITIES AND SALES OPPORTUNITIES

white paper

WHITE PAPER

UNLIMITED POSSIBILITIES

TABLE OF CONTENTS

INTRODUCTION

3

LEAD ROUTING

3

ACCOUNT STATUS

3

PARTNER AND COMPETITORS

3

ACCOUNT ACTIVITY VIEW

3

OPPORTUNITY ATTRIBUTION

3

SEGMENTATION

3

2

white paper 1

WHITE PAPER

UNLIMITED POSSIBILITIES

INTRODUCTION

PARTNER AND COMPETITORS

A data explosion has accompanied the widespread use

of the internet. With the accelerating pace of

technological development, we see information

generated on a scale never been seen before. According

to recent studies, 90 percent of the world’s data

generated in the last two years alone. This trend will

likely continue in the foreseeable future with the

continuing growth of the data market. This offers

unlimited possibilities to businesses wishing to use

information to grow and provide better services to

customers.

Sales and marketing organizations still need to

systematically identify and understand customers and

provide them the appropriate intervention. This not only

serves customers but also improves organizational

efficiency and confidence. Today, all other existing

Customer Relation Management (CRM) tools leave a

wide gap open by not tying a lead to an existing

account. Ultimately, this leads to a chaotic situation

marked by multiple organizational inefficiencies.

Correctly linking a lead to an account not only helps save

resources by improving processes and response time but

also grow revenue.

LEAD ROUTING

In the event that a lead happens to be a partner or

competitor, the program simply avoids matching it to an

account. The lead will not get routed or is suppressed in

the case of a partner.

ACCOUNT ACTIVITY VIEW

Matching leads against respective accounts also opens

the door to roll-up individual activities at the account

level, providing better lead scoring opportunities.

OPPORTUNITY ATTRIBUTION

After leads are matched to accounts, the resulting

opportunities can be traced back to the lead the

activities or campaigns connected to it. This will help

create a detailed, customized attribution report to

highlight the best practices and performing campaigns.

SEGMENTATION

It’s not only sales but also marketing contacts that could

be matched against an account. Once this is done,

account based segmentation is only a click away,

resulting in better yield for account based marketing.

The main benefit of lead routing is linking leads to an

account. This seems obvious but many, however, miss

this out. Sales organizations prefer to reach out to

named accounts or existing customers rather than

routing these leads to some random sales team. This

helps actually builds trust with the customer and paints

a complete picture of a customer’s activities for the sales

person. This way, sales can engage with customers in a

more meaningful way.

ACCOUNT STATUS

When leads are tied to an account, information on the

leads, sales contacts, account and opportunities now all

appear on the same screen. This is critical information

that helps sales guide the conversation and bring it

home.

4701 Patrick Henry Drive| Building 25 | Santa Clara, CA 95054

Telephone: 1.844.321-LEAD (5323) | info@vyakar.com

www.vyakar.com

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