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Vyakar’s Lead to Account matching as a service offers performance and flexibility for corporations to be able to deploy custom Lead Management Solutions. The real-time match result service is accessible via API.
It is also possible to create custom API depending on specific deployment requirements. Don’t let a canned lead routing approach dictate the way you manage information and deal with clients; make sure you have the best the industry has to offer.
FUZZY MATCH ALGORITHAM
Fuzzy Matching is a method that provides an improved ability to process word-based matching queries to search for phrases or sentences that match it from a database. If no exact matches for a sentence or phrase are found then fuzzy matching can be applied.
In fuzzy matching, an attempt will be made to find a match above the threshold matching percentage set by the application, although not quite 100 percent.
MATCH ACCOUNT LISTS
Over the years, Vyakar has developed a fuzzy match algorithm consisting of over tens of thousands of rules and data points. Here are some items taken into account:
Though the lead to account matching is automated, but human authority can step in or override it anytime. You can periodically review the match results, flag the matched records and automatically apply these to future matches.
Some companies may now be known by other names following mergers and acquisitions. Vyakar’sinhouse mergers and acquisition data helps match these companies.
Vyakar’s fuzzy match algorithm is designed to be flexible to fit your needs. Stricter rules means fewer results, but these results will be more closely matched to what you are looking for; relaxed rules means there will be more results to choose from, but only loosely matched to your criteria.
Also, if there are certain companies that always go together for your business, or never go together, these can be defined in custom “Always Match” or “Never Match” rules.
Fuzzy match company name