Why Programmatic Ads and how does it work.docx

1. Why Programmatic Ads and how does it work? Programmatic advertising has revolutionized the way businesses reach their target audience. In the past, traditional forms of advertising such as print, television, and radio were the only options available to businesses. However, with the advent of the internet and digital technology, programmatic advertising has emerged as a more efficient, targeted and cost-effective way of advertising. Programmatic advertising is an automated system that uses data, algorithms and machine learning to target specific audiences with highly relevant ads. This technology collects data on users’ behaviour and preferences, allowing marketers to deliver personalized ads to the right people at the right time. This helps to increase the chances of an ad resonating with its intended audience, leading to higher engagement and conversions. In comparison to traditional forms of advertising, programmatic advertising is far more efficient. With traditional advertising, marketers have to create campaigns and place ads in multiple media outlets, hoping that they reach their intended audience. This can be a time-consuming and expensive process, especially for small businesses. With programmatic advertising, marketers can reach their target audience in real-time, making the advertising process much more streamlined and efficient. Another advantage of programmatic advertising is its ability to deliver highly targeted and relevant ads. With traditional forms of advertising, it is difficult to reach specific target audiences with relevant ads. Programmatic advertising technology collects data on users’ behaviour and preferences, allowing marketers to deliver personalized ads to the right people at the right time. This increases the chances of an ad resonating with its intended audience, leading to higher engagement and conversions.

2. Additionally, programmatic advertising is cost-effective compared to traditional forms of advertising. With traditional advertising, marketers often have to pay for ads to be placed in multiple media outlets, regardless of whether or not the target audience is reached. With programmatic advertising, marketers only pay for ads that are delivered to their target audience, reducing costs and maximizing the return on investment. Many top agencies such as CJI digital, who are amongst the top digital marketing agency in dubai; have been running quality Programmatic Advertising in Dubai for their clients and delivering them with quality leads while bringing down the client acquisition cost for them.