How Live Streaming Is Transforming Shopping

1. How Live Streaming Is Transforming Shopping E-commerce businesses have developed immensely with the rise of live-streaming in marketplaces.Live shopping has slowly become a major step in boosting sales in 2022. Irrespective of the size of a business, business owners have been hiring social media managers to take care of the live shopping online procedures from time to time. Live video shopping has become one of the most essential tools in content marketing in 2022. After the global pandemic hit in 2019, businesses from across the globe started utilising the power of live-streaming to boost sales in the long run. Live streamings are arranged by the business owners and brand managers who focus on showcasing their products to the audience. This way, live shopping makes it easier for the owners to reach more potential customers and encourages customers to shop from the comfort of their homes. How is Live Stream Transforming the Market in 2022? Let’s look at some points that establish how live streaming has evolved over the years and how it is changing the marketing scenario in 2022.  Increases Engagement Immensely Once you make the live video shopping option available for your customers, the engagement rate of your business will go up in no time. Since you directly interact with the customers during live streams, it becomes easier for your business page to grow faster. Even if your business does not have a loyal customer base, making live shopping available for the customers will make sure your content reaches more people. This way, the increased engagement rate directly leads to more sales in the long run.

2.  Easy and Convenient for both the Seller and the Customer Live stream shopping in India became popular during the pandemic from 2019 to 2020. During this period, more businesses started to come online to make sure they reach potential customers daily with the help of live streams. Another point that makes it even more feasible for both the seller and the customer is that live shoppingallows customers to see your products live and choose what they like. Even if you do not have an exceptionally well-designed website to showcase your products, doing live streams will be easier for you to reach more potential customers.  Personalised Marketing When it comes to Indian live shopping, it is crucial to understand your target audience before you start going live with your products. Whether you own a T-shirt business, an online flower store, or a store consisting of home decor items, once you identify your target customers, it becomes easier to produce and promote products suitable for your customers.  Improved Interaction between Sellers and Customers Gone are when customers had to wait 4-6 business days to resolve a query. Due to the development of live shopping trends in India, it has become easier for sellers to interact with customers regularly.  Reduced Return and Refund Rates Since live stream shopping in India has made it easier for brands to make products according to their target customers’ requirements, hyper-personal marketing has slowly evolved with time. When customers see the products during live streams, they can choose their preferred colours, sizes, and designs directly. Therefore, the overall return and refund rates decrease with time. Conclusion After the pandemic hit the world, the marketing world started utilising the power of social media, and rightfully so. No matter what kind of business you own, utilising the power of live stream shopping in India would be one of the best steps to help your business grow in 2022. Original Source-https://teqnoworld.com/2022/04/15/how-live-streaming-is-transforming-shopping/