Building a Next Generation Live Shopping Experience

1. Building a Next Generation Live Shopping Experience Live video shopping, popularly known as live commerce, is revolutionising customer experience through product innovation and experience design. Live streaming shopping is essentially a marketplace where live stream events are hosted in order to sell products and or services directly to a global audience. It allows a customer to both purchase and participate in the discussion of a featured product. Live commerce is increasingly gaining popularity amongst both buyers and sellers. E-commerce websites are adopting live stream shopping app as their preferred selling channel because it not only allows them to directly engage with the customer but also offers them explosive global growth.

2. Happy young attractive Asian ethnic model filming vlog on mobile phone on tripod and showing eyeshadows at table with cosmetics Customers on the other hand turn to live video shopping because they offer live product reviews and demonstrations which contributes to an interactive, engaging and enriched shopping experience. In addition to the buyer and the seller, a live commerce journey involves one more stakeholder – the host. A live stream is usually hosted by an influencer, a celebrity or an expert. They showcase and review the products, engage with the audience and help in gaining insightful analytics through reactions and comments. In a nutshell, live commerce helps achieve :  Brand owned shopping experience. In other words, brand experience is retained completely because the brands are directly involved in the now combined marketing and sale of the products. Customers can make seamless impulse purchases through in-video high speed checkout without even leaving the live stream. Here are a few ways in which live commerce is building the next generation live shopping experience-   Product Demonstrations Brands are not only marketing existing products but are also introducing new products through interactive product demonstrations. When customers get to experience the products from the comfort of their homes, they are more likely to be persuaded to buy those products.  Content Creation Consumer behaviours change rapidly and live video shopping gives brands the opportunity to adapt experiences to meet those changing customer needs. Since brands can pull customer data, they can deliver up-to-date and consistent experiences. Brands also have the freedom to experiment and go wild with content creation.  Human Interaction Live streaming shopping gives brands the opportunity to add an element of human interaction to the brand experience. This human connect helps customers connect to the brand at a deeper level which further motivates their brand loyalty.

3.  Integration Seamless checkout features are embedded directly into live streams. This closes the gap between product discovery and purchase as well as provides customers with convenience and saves them time. The integration of checkout features in live video streams reduces the friction in the path to purchase. Live shopping is gaining popularity among customers who want the authenticity of offline shopping with the convenience of online purchases. At the same time brands and e-commerce businesses are adopting live commerce to adapt to the fast paced evolving customer demands. Therefore there has been a tremendous rise in the social media platforms and e-commerce websites adapting live video shopping. The rapidly increasing interest in live streaming shopping led to development of dedicated platforms such as Bringin’. With an aim to offer customers a new way to discover, experience, and make informed buying decisions; Bringin’ has curated a wide range of pre-created product tutorials and live-streamed content. Bringin’ offers customers all the information about a product as well as credible feedback from industry experts and creators before the consumer actually buys the product. Bringin’ allows customers to experience brands through the eyes of influencers and celebrities in real-time and understand why they are big fans of a certain product or brand. Bringin’ elevates your shopping experience to a whole new level with livestream shopping available at the click of a button. Original Source-https://tananet.net/building-a-next-generation-live-shopping-experience/